Hair removal can be a challenge for many people, and traditional methods like waxing can often be uncomfortable and messy, especially for those with sensitive skin. Aaliyah Marandiz, who faced similar issues, created a product called Sugardoh as a gentler alternative. Sugardoh is a natural sugaring hair removal kit that not only takes off hair but also helps to exfoliate and calm the skin, making it a more soothing option compared to waxing.
During Season 16 of the show “Shark Tank,” Aaliyah presented her product to the investors, known as the Sharks. She was looking for $500,000 in exchange for 5% of her company. Aaliyah planned to use the investment to reduce her existing debt, increase her product stock, and improve her competitive standing in the market.
Although she was passionate about her product and its benefits, the Sharks raised concerns about several financial factors, including the high value she placed on her company, her amount of debt, and issues with cash flow. Ultimately, Aaliyah left the show without securing a deal from the Sharks.
SugarDoh Net Worth Shark Tank Update 2025
Aaliyah was looking for an investment of $500k in exchange for 5% equity in the company. At the time of the episode, she valued her company at $10 million. Aaliyah did not secure a deal with any of the Sharks. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Sugardoh in 2025 is around $8.78 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Kendra Scott
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Daymond John
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Aaliyah Marandiz Backstory + Their Initial Pitch
Aaliyah Marandiz created a product called Sugardoh because she had trouble with regular waxing, which didn’t work well for her sensitive skin. After experiencing irritation and redness from waxing, she looked for a better hair removal method and found sugaring, a technique that uses a mixture of sugar, water, and citrus.
Sugardoh is designed to be gentle on the skin and is environmentally friendly. It not only removes hair but also helps exfoliate and soothe the skin. Aaliyah started making Sugardoh at home and initially sold it directly to people. As more people became interested in her product, she began selling it on platforms like Amazon and in stores like Ulta Beauty.
When Aaliyah pitched her idea on the show Shark Tank, she talked about her personal experiences and the difficulties she overcame. She emphasized that Sugardoh has a unique formula and manufacturing process that makes it different from other hair removal products. She also pointed out that many people who care about the environment or have sensitive skin would find Sugardoh appealing.
Queries + Shark’s Responses, and Final Deal
Aaliyah presented her hair removal product to a group of investors known as the Sharks. Each Shark had specific concerns that ultimately led them to decline to invest in her company:
Mark Cuban: He was uncertain about the hair removal industry and worried about the company’s debts and cash flow. He chose to exit the negotiations early.
Kevin O’Leary: He questioned the company’s worth, stating that he believed a $5 million valuation was too high, particularly given its financial challenges. He would have considered investing at a lower valuation, but he ultimately passed on the deal.
Daymond John: He inquired about how Aaliyah planned to reduce the debt and improve cash flow. He felt it would take too long to see a return on his investment, so he decided not to invest.
Kendra Scott: A guest Shark, liked the product and was interested in the target market but also thought the valuation was excessive. Like the others, she raised concerns about the debt and chose not to invest.
Lori Greiner: Although she recognized Aaliyah’s effort and the potential of the product, she felt that the amount Aaliyah was asking for ($500,000) would not sufficiently solve the financial problems of the company. Therefore, she opted out.
In the end, despite Aaliyah’s enthusiasm and the uniqueness of her product, she couldn’t convince any of the Sharks to invest due to their worries about the company’s high valuation and financial issues.
The Sharks, who are experienced investors, had several worries about a company called Sugardoh when considering whether to invest in it. They thought that the company’s value of $5 million was too high, especially because Sugardoh had a lot of debt and was not making enough money.
The company made a profit margin of 60%, but the Sharks believed that for a retail business to be truly successful, the profit margin should be between 85% and 90%. This lower margin raised red flags for them about the company’s profitability.
Sugardoh also had $1.5 million in debt, and the interest rate on that debt was very high at 22%. This meant they would have to pay a lot of extra money just to keep up with their debts. Because of these financial problems, the Sharks were unsure about putting their money into Sugardoh. They felt that the potential risks were greater than the possible benefits of investing in the company.
Product Availability
Sugardoh offers an at-home sugaring kit made from sugar, water, and citrus. The product is gentle on the skin and eco-friendly. It comes in two formulas: firm and medium, catering to different hair types and preferences.
Sugardoh’s products are available on their website, Amazon, and Ulta Beauty. The kits are priced between $25 and $35, making them an affordable alternative to salon treatments.
What Happened To The SugarDoh After Shark Tank?
Sugardoh is a company that sells a special product for removing hair. After their appearance on the TV show Shark Tank, where they pitched their business to investors, Sugardoh started to grow even more. They teamed up with a well-known store called Urban Outfitters, which helped them reach more customers and boost their sales.
Not long after being on Shark Tank, Sugardoh celebrated its fourth anniversary, marking four years since it started out in Aaliyah’s living room. This shows how far they’ve come from their small beginnings.
As of today, Sugardoh is still operating and actively shares information about its products through social media and its website. Aaliyah, who leads the company, is dedicated to offering a gentle and environmentally friendly option for hair removal.
Conclusion
Aaliyah Marandiz appeared on the TV show Shark Tank to promote her product, Sugardoh, which is a hair removal solution. She spoke passionately about its unique features and benefits. However, the Sharks, who are investors looking to fund promising ideas, had concerns about Sugardoh’s high value, its debt, and its financial stability.
Even though Aaliyah didn’t secure an investment from the Sharks, her company continued to grow. She formed a partnership with Urban Outfitters, a popular retail store, and gained a loyal group of customers who appreciated her eco-friendly approach to hair removal.
Her experience on Shark Tank showed that sometimes not getting a deal can be okay. Aaliyah remained focused on her vision for her brand and continued to develop it successfully. This demonstrates that perseverance and staying true to one’s goals can lead to success, even without external funding.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
