Slice of Sauce Net Worth Shark Tank Update 2025

Everyone loves a good sandwich. Whether it’s grilled cheese, a juicy burger, or a spicy chicken wrap, we often find ourselves reaching for condiments to give it that extra flavor. But sometimes, adding sauce can be a big hassle. The little ketchup packets are hard to open. The sauce drips everywhere. It gets messy. Your bread turns soggy, and the fun of eating goes away.

This is a common problem. A lot of people wish there were a cleaner and easier way to enjoy their favorite sauces.

That’s where Slice of Sauce came in. It was a very different idea. Instead of dealing with messy liquids, why not use a solid, sliceable form of your favorite condiments? Like ketchup or sriracha in the shape of a slice. The founders, Cole and Emily Williams, created a smart solution to a messy problem. 

They came on Shark Tank Season 12 to show the Sharks their new way of enjoying sauces. They wanted $200,000 in exchange for 10% of their company. Let’s look at what happened in this episode and where they are today.

Slice of Sauce Net Worth Shark Tank Update 2025

Cole and Emily were looking for an investment of $200k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $2 million. Cole and Emily successfully secured a deal with Alex Rodriguez for an investment of $200k as a loan that would convert to 20% equity if the company reached $1.8 million in sales. The investment adjusted the company’s net worth to around $1 million. After the show was aired, Slice of Sauce saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Slice of Sauce is $0.

Shark(s) name	$200,000 as debt, which converts to 20% equity when $1.8M in sales is reached	Counteroffer	Accepted?
Alex Rodriguez	$200,000 as debt, which converts to 20% equity when $1.8M in sales is reached	$200,000 as debt, which converts to 20% equity when $1.8M in sales is reached	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$200,000 for a 5% equity and a royalty of 10 cents per unit sold until $700,000 is paid.	N/A	No
Barbara Corcoran	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Cole and Emily Williams Backstory + Their Initial Pitch 

Cole and Emily Williams are a married couple who had a pretty clever idea. One day, they were trying to make meals easier and thought about how annoying it was to deal with runny sauces. They imagined a cleaner option. That’s when they thought of slicing sauce just like cheese. A solid piece of ketchup or sriracha that could be added to your sandwich like a cheese slice.

They began experimenting with recipes and methods. It was not easy. They spent a lot of time working on how to make these slices taste like real sauce and also keep them fresh. Eventually, they succeeded. The product looked like a fruit roll-up but was made of ketchup or other condiments. It didn’t need to be refrigerated and could last for 12 months.

They launched their business through a Kickstarter campaign in 2018. It raised $34,000, showing people were curious. But the road wasn’t smooth. By the time they got to Shark Tank in 2020, they hadn’t made any real sales yet. They were still trying to get their production process running. Because the slices were tricky to make, they had to do it by hand. That slowed everything down. Still, they had big dreams. They wanted to buy machines that could make the process faster.

In their pitch, Cole and Emily explained everything clearly. They spoke with confidence and explained the need for a cleaner condiment experience. They also shared that they had some exciting licensing deals in progress with companies like McCormick, Stubb’s, and Frank’s RedHot. That caught the Sharks’ attention. They believed their product could be big. All they needed was a Shark’s help to scale.

Queries + Shark’s Responses, and Final Deal

The Sharks had a lot of questions. The first thing they wanted to know was how the product tasted. Cole and Emily gave them grilled cheese sandwiches with a slice of ketchup inside. Surprisingly, most Sharks said it tasted good. The flavor was real, and it added just the right amount of sauce. No sogginess, no mess.

Kevin O’Leary wanted to know about the shelf life. When they heard it could last a year without a fridge, they were impressed. But Kevin was worried about price. The slices were being sold for $5.99 for a pack of eight. He thought that was too expensive for a ketchup replacement. He didn’t see enough value for customers and backed out.

Lori Greiner also liked the taste but felt unsure about the market size. She wasn’t convinced that enough people would switch from liquid sauce to a solid form. She decided not to invest.

Mark Cuban appreciated the creativity but didn’t feel a strong connection to the product. He said it didn’t excite him enough to get involved. He went out too.

Daniel Lubetzky was curious but felt the company was still in the early stages. He said he preferred to invest in businesses that already had strong sales and customer proof. So, he chose to stay out.

Daymond John didn’t see the potential to scale quickly. He thought it might be a niche product and wasn’t sure it could become big. So, he also passed.

Only Alex Rodriguez, the guest shark in the episode, showed serious interest. He liked that Cole and Emily had licensing deals in progress. He thought the idea was fresh and had potential. However, he wasn’t ready to give them money for equity right away. Instead, he offered $200,000 as a loan that would turn into 15% equity, but only if they reached $1.8 million in sales.

Cole and Emily didn’t hesitate. They took the deal with Alex Rodriguez. It gave them a goal to work toward and some breathing room to build their business. Everyone felt hopeful.

Product Availability

Slice of Sauce was a creative invention. Imagine having a slice of BBQ sauce or hot sauce in your lunch. That’s fun and different. It was also useful for lunchboxes, travel, and outdoor events where you don’t want sauce leaking everywhere.

The product had a 12-month shelf life and didn’t need to be kept cold. That was a big win. The founders focused on taste too. They used natural ingredients, so the slices had a real flavor. Not artificial at all.

But the price was a problem. $5.99 for eight slices is higher than what most people would pay for ketchup or mustard. It became hard to sell at stores. They weren’t in any big retail chains, and their sales were mainly expected from online.

At first, they planned to sell on their website and maybe on Amazon. But once the challenges with production started piling up, those plans didn’t work out. They couldn’t make enough products fast enough to supply the customers they hoped to attract.

What Happened To The Slice Of Sauce After Shark Tank?

When the show aired, people were excited. Many thought it was a brilliant twist on something simple. But without an easy way to produce the slices in large numbers and at a lower cost, things became tough.

As of today, Slice of Sauce is no longer in business. The idea was fun and exciting. Cole and Emily worked hard. They had a dream to make mealtime better. But business is hard, and sometimes, even with a Shark’s support, it doesn’t always work out. In the end, they showed what it means to take risks and be creative. They faced big challenges but stayed confident during the show. That’s a win in itself.

Conclusion 

To wrap it up, Slice of Sauce was a unique product with a lot of potential. It offered a new way to enjoy condiments. Cole and Emily introduced something that could have changed how we use sauces. On Shark Tank, they asked for $200,000 for 10% equity. They got an offer from Alex Rodriguez as a loan that would turn into equity later.

They accepted the deal. However, the deal never closed, and the company couldn’t reach its sales goal. They are no longer in business today. Their journey reminds us that innovation takes courage. Even if things don’t work out, trying something bold is always worth it.