Keeping shoes clean often feels like a losing battle. Day-to-day wear brings scuffs, dirt, and grimy marks that dull even the nicest pair. Shiny white soles get dingy fast, and most people don’t have the time, energy, or supplies to give their sneakers a proper cleanse. It’s especially frustrating right before a meeting, date, or special event,when you want to look your best. What you need is something easy, portable, and effective.
Enter SneakERASERS. Created by Chris Pavlica and Kevin Consolo, this product solves the most common shoe-cleaning woes: it’s a dual-sided sponge that’s compact, pre-moistened, and mess-free. Just rub it on scuffs, wipe the grime away, and your shoes look fresh. No water sink, no soap suds, just a quick on-the-go fix.
The idea caught the attention of the Shark Tank panel, and viewers watched as Chris and Kevin pitched for $200,000 in exchange for 8% equity on Season 12, Episode 23. They ended up securing a deal with Lori Greiner and Alex Rodriguez. Here’s everything that has happened since their pitch, and where SneakERASERS stands today.
SneakERASERS Net Worth Shark Tank Update 2025
Chris and Kevin were looking for an investment of $200k in exchange for 8% equity in the company. At the time of the episode, they valued their company at $2.5 million. Chris and Kevin successfully secured a deal with Lori and Alex for an investment of $200k for 20% equity in the company. The investment adjusted the company’s net worth to around $1 million. After the show was aired, SneakERASERS experienced a good boost in exposure. As per my rough estimate, the current net worth of SneakERASERS is around $1.61 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Alex Rodriguez & Lori Greiner
$200,000 for 20% equity
N/A
Yes
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
$200,000 for 15% equity
N/A
No
Barbara Corcoran
Out
N/A
N/A
Mark Cuban
$200,000 for 12.5% equity
$300,000 for 10% equity
No
Chris and Kevin Backstory + Their Initial Pitch
Chris and Kevin are long-time friends who started working together back in college. Their journey really began in 2016, when Chris had an important meeting and realized his clean sneakers were scuffed. He tried hand sanitizer and tissues, but the process was messy and slow. He called Kevin right away, and within months, they were experimenting in Chris’s garage.
They tested materials, prototypes, and suppliers until they landed on a dual-layer sponge with a proprietary cleaning formula, strong enough to remove scuffs, yet soft enough for delicate surfaces.
They bootstrapped their early production with a $300,000 home equity loan. They sold into select shoe stores, gained initial traction, and by 2019 were doing $202,000 in sales, mostly offline. They projected to clear $1.1 million in mid-2020 and finish the year at $1.8 million, with e-commerce accounting for roughly 12%. By their pitch, they were in about 100 retail doors and had already proven margins.
To them, the Shark Tank deal wasn’t just about money, it was about marketing muscle and help with bigger retailers.
Queries + Shark’s Responses, and Final Deal
Each Shark had their own questions and perspective:
Kevin O’Leary asked about manufacturing costs and profit margins. Chris revealed that each three-pack costs $1.98 to make and retails for $9.99. A single unit sells for $3.99 at Walmart. Pleased with the numbers, O’Leary still thought the equity request was steep. He offered $200,000 for 15%, but Chris and Kevin declined it as too costly.
Alex Rodriguez asked about their growth plan and how the investment would be used. The founders explained they needed stronger marketing and improved margin control. A-Rod warmed to their vision and teamed up with Lori.
Barbara Corcoran tried to grill them on their broader product line. When Chris and Kevin mentioned they’d already launched versions for golf clubs and autos, she realized the core shoe product might be a small piece of a larger puzzle, and she walked away.
Mark Cuban had a different ambition. He believed the brand should align directly with shoe companies, perhaps co-branded. He offered $200,000 for 12.5%, but the founders countered with $300,000 for 10%. Cuban declined and exited the deal.
That left Lori Greiner, who said she loves inventors and saw a spark in Chris and Kevin. Along with A‑Rod, she offered the $200,000 for 20%. The duo accepted without further countering.
They sealed the deal on the show: $200K for 20% of SneakERASERS.
Product Availability
SneakERASERS’ product is a small, circular dual‑sided sponge with a white scrubber surface and a soft wiping layer. It’s pre‑moistened,spritz first, then rub scuffs, wipe clean. A single sponge lasts through about nine uses.
They offer a three‑pack retailing for $9.99, with a single pack at $3.99 at Walmart. In addition, they introduced GolfERASERS for club cleaning and AutoERASERS for automotive touch‑ups. Their website, erasers.com, lists all product lines and often runs promos like “spend $25 and get free shipping.”
Major retailers carrying the product include Walmart, CVS, Kroger, Meijer, Costco, and Amazon (where they’re the #1 shoe cleaner). The widespread retail presence helped them scale quickly post-show.
What Happened To The SneakERASERS After Shark Tank?
The Shark Tank spotlight sparked a major boost. Within a month of airing, they sold over $500,000 in sponges across Amazon and their website. Sales peaked in April 2024 at around $5 million annually. In 2023, they partnered with Skechers to launch SkechERASERS, a branded sponge line sold worldwide in Skechers stores and online.
Their product line now includes cleaners for shoes, autos, golf clubs, purses, and even Rugged Shark‑shaped outdoor footwear sponges, available at Walmart in summer 2025.
By April 2025, analysts estimate a current net worth of $1.61 million with steady 10% annual growth. The brand remains active with retail presence in the U.S. and launching in Australia’s Coles supermarket chain. One wrinkle: some sources suggest the Shark Tank deal may not have officially closed by early 2025, even though Lori and Alex showed up on the show. That said, the growth continues,retail partnerships seem intact and brand licensing is expanding.
SneakERASERS is a smooth instance of bootstrapped innovation meeting early traction, Shark Tank validation, and smart execution. Chris Pavlica and Kevin Consolo entered asking for $200,000 at 8% equity. They left with $200,000 for 20% from Lori Greiner and Alex Rodriguez. They used that platform to scale from shoe sponges to a household cleaning brand with AutoERASERS, GolfERASERS, SkechERASERS, purses, and auto detailing products.
Despite early concerns over valuation and product focus, the company rode its momentum to $5 million in sales by April 2024. They established partnerships with major retailers, signed licensing deals, and expanded globally. Their story illustrates how a simple idea solving a daily problem can evolve into a multifaceted brand, backed by strategic mentorship and real-world execution.
SneakERASERS went from garage R&D to storefronts worldwide, earning trust with a portable sponge and proving that sometimes, the simplest fixes stick the longest.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
