All33 Net Worth Shark Tank Update 2025 

In today’s world, most of us sit for hours at our desks, in front of screens, or while working from home. And it’s not just a small issue anymore. Doctors and experts often say that “sitting is the new smoking.” Sitting for too long can hurt our backs, necks, and overall health. It’s a big problem. A lot of people feel tired, stiff, or in pain after sitting all day.

Bad chairs only make things worse. Even expensive office chairs don’t always support our bodies the right way. That’s where All33 came in.

Bing Howenstein believed he had a smart solution. He introduced a chair designed to help people sit better. His chair promised to move with the body, not against it. In Shark Tank Season 12, he came looking for an investment to take his idea further. He wanted to bring a new kind of chair into homes and offices everywhere. But things didn’t go as planned.

All33 Net Worth Shark Tank Update 2025 

Bing was looking for an investment of $500k in exchange for 2.5% equity in the company. At the time of the episode, he valued his company at $20 million. Bing did not secure a deal with any of the Sharks. The investment did not happen, so the company’s net worth stayed at around $20 million. After the show was aired, All33 saw a good boost in exposure. As per my rough estimate, the current net worth of All33 is $0.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daymond John	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Barbara Corcoran	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Bing Howenstein Backstory + Their Initial Pitch 

Bing Howenstein had a personal mission. He wanted to fix a big problem—poor sitting posture. He teamed up with Dr. Dennis Colonell, a chiropractor with over 45 years of experience. Dr. Colonell had the medical know-how, and Bing had the vision to make this a real business. They created a special chair that allowed people to move naturally while sitting. It wasn’t just about comfort. It was about health.

The idea came from a simple belief: traditional chairs are not made to help the human body. Most chairs make people sit still. This leads to stiffness and long-term pain. The All33 chair had a special design that allowed all 33 vertebrae in the spine to move. That’s why it’s called “All33.” Bing believed this feature made the chair different from every other product in the market.

When Bing walked into the Shark Tank, he was confident. He asked for $500,000 in exchange for just 2.5% equity in his company. That meant he valued his business at $20 million. It was a big number, but Bing had his reasons. He shared that All33 had already made $800,000 in sales and expected to make $5.5 million in the year ahead. He believed his product was not just another office chair—it was a game changer.

Queries + Shark’s Responses, and Final Deal

Kevin O’Leary was the first to show interest. He mentioned he had recently hurt his back while playing squash. He sat on the chair and immediately felt something different. He noticed how the seat rocked slightly and encouraged him to sit up straight. Kevin liked the design, but he had serious concerns about the high valuation. He didn’t think the company was worth $20 million, even with strong sales.

Lori Greiner also tried the chair. She found it comfortable and understood its health benefits. But she said the office chair market was too crowded. There were already too many products trying to do the same thing. She didn’t see how All33 could stand out, even with a great product. So, she dropped out.

Daymond John liked the look of the chair. He appreciated the unique feature that moved with the body. But he questioned the business plan. He asked why Bing came to the Sharks if he already had investors and good sales. Bing explained that he wanted “smart money”—meaning he wanted a Shark who could open doors, not just write a check. Still, Daymond felt the valuation was too high and backed out.

Mark Cuban said he loved innovations that improve health. But he thought Bing’s ask was too aggressive. A $20 million valuation for a chair company was too much, even with great technology. He didn’t believe the product alone could justify that value. So, he also said no.

Daniel Lubetzky was curious too. But like the others, he thought the price was too high for a company that was still growing. He didn’t make an offer either. One by one, every Shark passed on the opportunity.

In the end, Bing left the Tank without a deal. The product was praised. The design was respected. But the numbers just didn’t sit right with the Sharks.

What Went Wrong With All33 On Shark Tank?

All33 came to the Shark Tank with a strong product and a clear mission: to improve how people sit. The chair was smart, different, and helpful for people with back pain. It had real science behind it, thanks to Dr. Colonel’s experience. And Bing was a confident, passionate founder. So, what went wrong?

The biggest issue was the company’s valuation. Bing asked for $500,000 in exchange for just 2.5% of the business. That’s a very small slice. It meant the company was worth $20 million. But the Sharks didn’t agree. They felt it was way too high for a chair company, even with good sales. The Sharks also worried about competition.

There are many ergonomic chairs on the market. Some are cheaper. Others have strong brand names. Even if All33 were different, it would still have to fight hard to get attention and sales.

Another problem was Bing’s reason for coming to the show. He said he wanted a Shark because of their name and reach. But the Sharks felt that wasn’t enough. If the business was really doing so well, he shouldn’t have needed their help. Because of all these reasons, not a single Shark made a deal. The product was great. But the pitch wasn’t good enough to win them over.

Product Availability

The All33 chair had one main goal: to help your back stay healthy while sitting. It used special technology called “Sit in Motion.” This feature allowed the seat to move slightly, helping your spine stay in motion. This helped reduce back pain, improve posture, and boost energy. The idea was simple: when your body moves naturally, you feel better.

The chair was priced at $799. That’s a lot compared to regular chairs, but cheaper than most high-end ergonomic chairs, which can cost $2,000 or more. The production cost of the All33 chair was around $260, so there was a good profit margin.

At one time, customers could buy the chair on the company’s website and on online marketplaces like Amazon. There were also some retail partnerships. But now, things are different. The company’s website is gone. Most listings on Amazon and other sites show the product as “out of stock” or “unavailable.” It seems like All33 chairs are no longer being sold.

What Happened To The All33 After Shark Tank?

After their appearance on Shark Tank, All33 did see some attention. People who watched the episode were curious about the chair. Some online reviews praised its comfort and unique design. Others said it helped their back pain. But over time, things started to slow down.

Today, it looks like All33 is no longer in business. Their official website is offline. Their social media pages haven’t been updated in a long time. The chairs are not available for sale anywhere reliably. Even when you try to search for them, most results say “product unavailable.”

It’s unclear exactly what happened behind the scenes. But the most likely reason is that the company ran out of money. Building and running a business is expensive. Without a Shark’s support and with no outside help, it can be hard to survive. Despite having a good product, All33 couldn’t stay in the market. Their journey came to an end.

Conclusion 

All33 came to Shark Tank with a bold idea. They wanted to change the way we sit. Their chair was smart, designed by experts, and meant to support all 33 bones in your spine. Bing Howenstein gave a strong pitch and showed real passion for helping people with back pain. But the Sharks had concerns. The high price tag, the steep company valuation, and a crowded market made them walk away.

In the end, Bing left the Tank without a deal. And sadly, the company didn’t survive. Today, All33 is no longer active. Their website is down, and their chairs are hard to find. Even though they had a powerful message and a useful product, it just wasn’t enough. Their story reminds us that even a great idea needs the right timing, the right price, and the right help to succeed.