Luna Magic Net Worth Shark Tank Update 2025 

Celebrating beauty is something most people love, but not everyone always feels included. For many women, especially women of color, it can be difficult to find makeup products that match their skin tone. This is a common problem, especially for the Latina community. Most makeup brands do not always focus on creating shades that reflect the warmth and diversity of Latina skin tones. 

Sisters Shaira and Mabel Frias felt this gap every time they went shopping. They would often find themselves trying to mix different products just to find the right match for their complexion. This experience was frustrating and disappointing. They didn’t feel seen by the beauty industry.

Instead of waiting for someone else to fix the problem, they decided to take matters into their own hands. They created Luna Magic, a makeup brand inspired by their culture, heritage, and personal beauty needs. When they appeared on Shark Tank Season 12, Episode 10, they were looking for a way to expand their brand even further. The sisters walked into the tank with a clear ask—$200,000 for 10% equity.

They explained that they had a big opportunity ahead: a purchase order from Walmart. However, they needed help with funding and logistics. In the end, Barbara Corcoran offered $250,000 as a line of credit for 30% equity. The sisters accepted the deal, hoping that this would take Luna Magic to the next level.

Luna Magic Net Worth Shark Tank Update 2025 

Shaira and Mabel were looking for an investment of $200k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $2 million. Shaira and Mabel successfully secured a deal with Barbara for a $250k line of credit for 30% equity in the company. The investment adjusted the company’s net worth to around $583k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Luna Magic is around $5.7 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	$250,000 as a line of credit for 30% equity	N/A	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Alex Rodriguez	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Shaira and Mabel Frias Backstory + Their Initial Pitch

Shaira and Mabel Frias grew up in a Dominican-American household that celebrated culture, color, and beauty. They were deeply connected to their roots and wanted to reflect that in everything they did. Makeup was something they both loved from a young age. But as they got older, they realized how few options existed for women like them.

This lack of representation in the beauty industry pushed them to start their own brand. They named it Luna Magic—a name that captured their dreams, their magic, and their Latina spirit.

In the early days, things were not easy. They had to figure out everything from product development to packaging and marketing. They worked hard to make sure their products stood out. Their makeup line includes items like eyeshadow, lipsticks, lash primers, and beauty brushes. All of their products are vibrant, bold, and meant to celebrate Latina beauty.

When they stepped into the Shark Tank, they were confident and passionate. They explained their journey and their mission clearly. They had already made $103,000 through a mix of product sales, grants, and a partnership with a subscription box. But the big news was their upcoming rollout with Walmart. They were in the process of getting their products into half of Walmart stores across the U.S.

This was a huge opportunity, but it also came with challenges. They needed money to fulfill the order and manage logistics. That’s why they were asking for $200,000 in exchange for 10% equity in their business.

Queries + Shark’s Responses, and Final Deal

The Sharks were curious and asked important questions. 

Kevin O’Leary wanted to know how they planned to manage such a big retail deal. He was concerned about whether they could handle the supply chain, deliveries, and everything else that comes with being in Walmart. Shaira explained that they were already working with experts and partners to ensure they could meet the demand. She also mentioned that their business was built on strong branding and community support.

Daymond John asked about the brand identity. He wanted to know what made Luna Magic different from other makeup brands. Mabel answered this with confidence. She explained how their brand celebrates Latina culture and how that connection sets them apart. Their brand isn’t just about makeup; it’s about pride, joy, and culture.

Lori Greiner asked about the cost of production and how much profit they make per unit. The sisters shared their numbers and explained their pricing strategy. They showed that they understood the business side of things.

Mark Cuban was more focused on scalability. He asked how they would grow the brand beyond Walmart. He wanted to know if they had a plan for reaching even more customers. The sisters said they were also exploring other retailers and building their online presence.

Barbara Corcoran saw something special. She loved their passion and their drive. She also felt they had a unique product and a clear audience. She said she could help them stay organized and manage the Walmart rollout. 

Barbara offered them $250,000, not as a direct investment, but as a line of credit. In exchange, she asked for 30% equity in the company. The sisters took a moment to think about it. After a short discussion, they accepted the deal. They believed that Barbara could help them take Luna Magic to new heights.

Product Availability

Luna Magic is more than just makeup. Their products are bold and colorful, made to bring out the best in Latina skin tones. They include eyeshadow palettes filled with bright shades, rich lipsticks, soft makeup brushes, and lash primers like their best-selling Va-Va Pink Lash Primer. This product helps condition and prepare lashes before mascara is applied. With just one coat, it makes lashes look longer and fuller.

The products are available in many places now. You can find Luna Magic in Walmart stores, CVS, and Target. Their website also sells their full range of products, and they are listed on Amazon with great customer reviews. The pricing is reasonable and competitive. This makes it easier for more people to access quality makeup that celebrates their identity.

What Happened To The Luna Magic  After Shark Tank?

After Shark Tank, things moved quickly for Luna Magic. Their deal with Barbara helped them organize their operations and fulfill their Walmart purchase order. From there, the brand continued to grow. They expanded into CVS and Target, and their online store became more active. Their marketing focuses on social media, where they connect with customers and celebrate Latina beauty.

Today, Luna Magic is still going strong. Their yearly revenue is now estimated to be around $1.7 million. This shows that customers love the brand and support its mission. The sisters continue to be involved in the business, working on new products and keeping the brand fresh. They have built a community around Luna Magic, and that community continues to grow.

Conclusion 

Luna Magic started as a dream between two sisters who wanted to feel seen in the beauty world. Their journey on Shark Tank gave them the boost they needed. Even though most Sharks said no, Barbara Corcoran believed in them and gave them a chance. She offered a line of credit to help with their big retail launch, and the sisters accepted. 

Since then, Luna Magic has become a well-known name in the beauty industry. With products in major stores and strong sales, the brand is a great example of what happens when passion meets opportunity. Their story reminds us that with courage and belief, magic can truly happen.