OpulenceMD Beauty Net Worth Shark Tank Update 2025

False lashes have become a part of everyday beauty routines for many women. But using lash glue can be difficult and even risky. The glue can irritate your eyes, damage your natural lashes, or even cause allergic reactions. Many people struggle to apply fake lashes correctly, and the whole process can feel frustrating. It takes time, patience, and sometimes a steady hand that many people just don’t have.

Add to that the worry about chemicals and eye health, and it becomes clear why this beauty trend can also feel like a beauty problem.

That’s what inspired Dr. Anika S. Goodwin to create something better. She is not just a beauty lover—she’s also a board-certified ophthalmologist. She combined her love for safe beauty with her medical background to launch OpulenceMD Beauty, a line of magnetic lashes that don’t use glue. She brought her idea to Shark Tank in Season 12 and pitched her safer, smarter solution to the sharks.

OpulenceMD Beauty Net Worth Shark Tank Update 2025

Dr. Anika Goodwin was looking for an investment of $75k in exchange for 5% equity in the company. At the time of the episode, she valued her company at $1.5 million. Dr. Anika successfully secured a deal with Kendra Scott for an investment of $100k for 20% equity in the company. The investment adjusted the company’s net worth to around $500k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of OpulenceMD Beauty is around $3 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kendra Scott	$75,000 for 20% equity$100,000 for 20% equity	$75,000 for 12% equity$125,000 for 20% equity	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$75,000 for 20% equity	N/A	No
Barbara Corcoran	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Dr. Anika S. Goodwin Backstory + Their Initial Pitch

Dr. Anika S. Goodwin has always cared deeply about eye health. As an ophthalmologist, she spent years treating patients who had suffered from poor eye care choices. She noticed that more and more women were using glue-on eyelashes. These glues often contain chemicals that can cause damage or discomfort. Some people even lose their natural lashes because of them. Dr. Goodwin had experienced this herself. That’s when she knew something had to change.

She created OpulenceMD Beauty to give women a safer, healthier, and easier way to wear eyelashes. Her magnetic lashes attach without glue. Instead, they use a special magnetic eyeliner that contains iron oxide. Once applied to the eyelid, the lashes just click into place. It’s quick, simple, and safe.

When she entered the Shark Tank, Dr. Goodwin was confident. She started by giving each shark their own set of lashes. The sharks laughed as Mark Cuban jokingly said, “I can’t wait to see mine.” But once the pitch got serious, they listened carefully. She explained the product, the inspiration behind it, and her mission to make beauty safer. She asked for $75,000 in exchange for 5% of her company.

Queries + Shark’s Responses, and Final Deal

The sharks had a lot of questions. They were curious about everything—from the ingredients to the pricing to whether she had a patent.

Lori Greiner was the first to speak up. She asked if Dr. Goodwin had a patent on the magnetic eyeliner or lashes. Dr. Goodwin said no. She didn’t invent magnetic lashes or eyeliner. She had improved them and made them safer. Lori didn’t feel secure without patent protection and decided to step out of the deal.

Mark Cuban enjoyed the fun of trying on the lashes, but he admitted this product wasn’t for him. He said it was outside his area of expertise and stepped out, too. He admired Dr. Goodwin’s passion but didn’t feel he could bring value.

Barbara Corcoran remained silent for most of the pitch. When she finally spoke, she said she liked the idea but didn’t think the business was a good fit for her portfolio. She also went out.

Kevin O’Leary saw promise. He offered $75,000 for 20% equity. He felt this was fair based on the numbers and the risk. He appreciated her margins and strong early sales, but he wanted a big piece of the business to make it worth his time.

That’s when guest shark Kendra Scott jumped in. She said she actually wears lashes and understands the market. She was impressed by Dr. Goodwin as a founder and as a woman in business. She matched Kevin’s offer—$75,000 for 20%.

Dr. Goodwin didn’t want to give away that much equity. She tried to negotiate. First, she asked Kendra if she would accept 12% equity. Kendra said no but upped her cash offer to $100,000 to sweeten the deal. Dr. Goodwin countered again and asked for $120,000 for 20%. Kendra stood firm.

In the end, Dr. Goodwin accepted Kendra’s offer of $100,000 for 20%. She didn’t even wait to hear if any other sharks would speak up again.

Product Availability

The product itself is pretty impressive. OpulenceMD Beauty lashes don’t use any glue. Instead, the customer applies a magnetic eyeliner that includes iron oxide. The lashes then snap into place thanks to the magnets. This means there’s no mess, no sticky glue, and much less irritation.

Dr. Goodwin also paid close attention to lash design. For example, one of the popular lashes is called “Naked Socialite.” It’s made from mink and designed specifically for people who wear glasses. The lengths are shorter, which prevents the lashes from hitting your lenses. The clear band also gives it a more natural look.

OpulenceMD Beauty products are available through their official website. They also sell on Amazon. Over time, they have expanded the range. Now, they offer skincare products and tools. There are options to buy single sets, kits, or subscribe monthly. You can even join a membership program to get discounts and special offers.

The company also hosts “lash parties” where groups can learn how to apply the lashes together. It adds a social touch to a beauty routine, making it fun and engaging.

What Happened To The OpulenceMD Beauty After Shark Tank?

Even though the deal with Kendra Scott never closed, OpulenceMD Beauty still grew. The Shark Tank appearance gave the company a major publicity boost. Sales increased, and the business crossed the $1 million revenue mark within a year.

The website shows that the company has not slowed down. They keep adding new products and promoting safe beauty. The focus remains on eye-safe, easy-to-use lashes. Dr. Goodwin also uses her medical background to educate customers about healthy beauty choices.

In 2024, the company is still active. They’re selling through their website and Amazon. Their Instagram account also remains active, regularly sharing tips and new product launches. The brand now feels like a mix of beauty and education. It’s not just about how you look but about taking care of your eyes, too.

Their product reviews are generally positive. Customers appreciate the ease of use, the comfort, and the fact that these lashes are safer than traditional glue-based ones. Some customers feel the price is high, but many say the quality makes it worth it.

Conclusion

OpulenceMD Beauty came into the Shark Tank with a big goal—to make false eyelashes safer and smarter. Dr. Anika Goodwin used her medical background to build a product that helps people feel beautiful without risking their eye health. She pitched it clearly, confidently, and with purpose.

On the show, she landed a deal with Kendra Scott for $100,000 in exchange for 20% equity. But after the cameras stopped rolling, the deal didn’t go through. Even so, the company grew. The attention from Shark Tank helped boost sales, and the brand expanded its product line.

Today, OpulenceMD Beauty is still going strong. You can buy the lashes online and learn more through their social media. The company continues to push forward, sharing safe beauty with more people. Dr. Goodwin’s journey shows that even if the deal doesn’t close, Shark Tank can still open big doors. Her mission to make beauty safe is far from over.