Eterneva Net Worth Shark Tank Update 2025 

Losing a loved one is one of life’s hardest challenges. Families often struggle to find meaningful ways to remember those who have passed. Traditional memorials, gravestones, urns, ashes, often feel cold and final. People crave something personal, something that brings love and memory closer to the heart. That’s the problem Adelle Archer and Garrett Ozar set out to solve.

They saw firsthand how impersonal the memorial-diamond process could be: stiff, transactional, and lacking compassion. They believed that memory deserves warmth and empathy, not just cold carbon and price tags.

On Shark Tank Season 11, Adelle and Garrett offered a solution: turn ashes or hair into a real, grown diamond. Their service went beyond selling jewelry; it created a comforting journey, guided by care and personalization. They arrived on Shark Tank asking for $600,000 in exchange for 5% equity, valuing Eterneva at $12 million. Their pitch showcased strong revenue for a deep emotional need: $913,000 in the first year, and a projected $2.7 million during filming.

Their thoughtful proposal introduced healing through artistry. The Sharks were captivated, but cautious. Ultimately, they secured a deal with Mark Cuban: $600,000 for 9% equity. This agreement marked the beginning of a remarkable journey that continues today.

Eterneva Net Worth Shark Tank Update 2025 

Adelle and Garrett were looking for an investment of $600k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $12 million. Adelle and Garrett successfully secured a deal with Mark Cuban for an investment of $600k for 9% equity in the company. The investment adjusted the company’s net worth to around $6.67 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Eterneva is around $110 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daymond John	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$600,000 for 12% equity	1M$ for 5% equity +1% Advisory shares	No
Robert Herjavec	$600,000 for 10% equity	$600,000 for 5% equity1M$ for 5% equity +1% Advisory shares	No
Mark Cuban	$600,000 for 15% equity	1M$ for 5% equity$600,000 for 7.5% equity $600,000 for 9% equity	Yea

Adelle and Garrett Backstory + Their Initial Pitch 

Adelle had been on her own grief journey when she discovered how cold memorial-diamond services could feel. One tragic loss was handled without warmth or care, just a transaction. She knew there had to be a better way. In 2017, she invited Garrett, a former colleague, to help create something different: a company that turns ashes or hair into diamonds with a caring human touch.

Early days were tough. They had to learn diamond science, establish labs, and design a process that honored people’s emotions. It wasn’t just about growing carbon crystals; it was about creating a journey. When Adelle and Garrett walked into the Shark Tank studio, they presented more than a product: they offered an experience. Their lab had already made a real diamond from ashes, and they showed photos of the process. 

They described a full-kit experience: customers send ashes in a secure box, receive monthly updates with photos and videos, and share in a ten-month journey as the diamond grows. They priced diamonds from $3,000 to $20,000, with production costs varying between $3,000 and $5,000. Their transparent pitch included their first-year sales and upcoming projections, powerful proof that their sensitive solution had real demand.

Queries + Shark’s Responses, and Final Deal

The Sharks dug into the details. 

Daymond John asked whether people would actually spend thousands on a diamond from ashes. Adelle answered that many clients prefer something tangible to feel close to a loved one, a keepsake with emotional meaning. 

Kevin O’Leary raised concerns about production costs and margins. Garrett explained that while production cost is $3k–$5k, many customers pay a premium for the emotional experience. He emphasized that Eterneva’s strength lay in empathy, not just the product.

When the founders admitted they had already raised over $1 million, Lori Greiner and Daymond John quietly exited. 

Robert Herjavec then offered $600k for 10%, showing he appreciated the story, but balked at the valuation. He left when Adelle and Garrett countered. 

Next, Kevin O’Leary offered $600k for 12%, citing sales growth, but remained firm on equity stake.

Mark Cuban, moved by their story, offered $600k for 15%. Adelle and Garrett countered with 6%, then asked if Mark and Robert would split $500k for 5% each. Though sincere, neither agreed. They then added 1% advisory to sweeten the package, but Robert withdrew. 

In a final exchange, Mark lowered his demand, and they struck a deal: $600k for 9% equity. Adelle described it later as a match of values, and Mark understood their mission and caring approach. The deal was sealed.

Product Availability

Eterneva offers a unique experience: customers order a customized kit online, send in about 50 grams of ashes or a few grams of hair, and choose diamond specifics, shape, color, clarity, and size. The minds behind Eterneva oversee High Pressure High Temperature (HPHT) diamond growth in their Austin lab, then craft the finished stone into a ring, necklace, or pendant. 

Diamonds range from 0.25 to 5 carats, starting at around $3,000, reaching $42,000 for larger, premium stones. Customers pay in full upfront and receive monthly updates through pictures and video. Eterneva is available online globally, shipping to the U.S., Canada, Australia, Mexico, Europe, Japan, and more. The official website, eterneva.com, handles ordering and customer support. The service is entirely online; there’s no offline retail storefront.

What Happened To The *Company After Shark Tank?

Since the October 2019 Shark Tank airing, Eterneva has seen a huge dynamic shift. Website visits soared and revenue grew. Adelle later shared that 14% of their customers first learned about them on Shark Tank. In July 2021, they closed an “oversubscribed” $10 million Series A round, led by Tiger Global Management and joined by Mark Cuban, Goodwater Capital, Capstar Ventures, and others.

They later secured a $14.9 million Series B in July 2021 and raised a total of $21.6 million across three rounds, backed by top investors like Founder Collective, SoGal, Tiger Global, and more.

By mid-2025, the company will employ around 30 people in Austin and have laboratories and shipping centers in Switzerland and Germany. Annual revenue reached $6.5 million by 2023, and estimates project $11 million in 2024. On TikTok, they’ve gone viral repeatedly, garnering over 1.7 million followers with emotionally resonant videos.

They were recognized on Forbes 30 Under 30, Texas Women of Inspiration, and earned positive research outcomes,82% of customers said the service aided their grief, according to Baylor University. In 2025, Eterneva partnered with Tony Robbins’ foundation to help families who lost loved ones in California wildfires.

Despite some early scam accusations, Eterneva has earned trust through certifications, transparent processes, and strong ethical standards.

Conclusion 

Eterneva’s journey is a powerful story of empathy-driven innovation. From a traumatic personal experience, Adelle and Garrett built a company that transforms ashes into diamonds, offering grieving families something beautiful to hold onto. Shark Tank gave them an emotional boost and a match with Mark Cuban, whose investment helped propel their mission forward. 

Since then, Eterneva has raised more than $21 million, expanded globally, and seen millions in revenue growth. Today, they continue to blend science with compassion and redefine how we remember loved ones. Their story shows how purpose and thoughtful design can shine brighter than any gem.