We all face stress in life. It can come from work, family, or just daily routines. Stress hurts our minds and bodies. Many people look for ways to relax. Jigsaw puzzles help with that. They give our minds a calm break. They also bring a sense of pride when finished designs look like art.
Kaylin Marcotte turned this into something bigger. She saw how puzzles helped her unwind at work. She wanted puzzles that relieve stress and support women artists. So she built Jiggy Puzzles, high-end jigsaw sets featuring artwork and framed display potential.
She brought her idea to Shark Tank Season 12. In this update, we look at her pitch, the deal she secured, and how Jiggy grew afterward. She needed funds and guidance to scale. She came to Shark Tank asking for $500,000 in exchange for 5 percent equity.
Jiggy Puzzles Net Worth Shark Tank Update 2025
Kaylin was looking for an investment of $500k in exchange for 5% equity in the company. At the time of the episode, she valued her company at $10 million. Kaylin successfully secured a deal with Mark for an investment of $500k for 15% equity in the company. The investment adjusted the company’s net worth to around $3.33 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Jiggy Puzzles is around $10 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Daniel Lubetzky
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
$100,000 for 15% equity + $400,000 loan at 10% interest
N/A
No
Robert Herjavec
Out
N/A
N/A
Mark Cuban
$500,000 for 15% equity
$500,000 for 10% equity
Yes
Kaylin Marcotte Backstory + Their Initial Pitch
Kaylin studied political science and psychology at Barnard College. She found painting puzzles relaxing. Later, she worked at The Skimm, a high-pressure startup. Night after night, she finished puzzles to unwind. But she noticed puzzles didn’t feel like art. They lacked purpose, and the boxes cluttered up once completed.
In November 2019, she left her corporate role. She launched Jiggy Puzzles to fill this gap. She wanted puzzles that looked like art and were good for mental health. She issued puzzles in reusable glass jars, premium chipboard pieces, and matte finishes. Each puzzle included glue so customers could frame the art.
By July 2020, she had sold $2.25 million with zero debt, working solo and bootstrapped. She enlisted female artists globally and emphasized wellness, artistry, and sustainability. Her pitch to the Sharks stressed her fast growth, mindful mission, and desire to add a subscription model and retail shelf presence.
Queries + Shark’s Responses, and Final Deal
The Sharks had clear questions.
Robert Herjavec loved the mission and design. But he worried about whether sales would continue post-pandemic. He decided not to invest.
Daniel Lubetzky praised innovation but told Kaylin that her valuation was too high. He linked much of her success to COVID-driven sales. He also declined.
Kevin O’Leary made a serious offer. He proposed $100,000 for 15% equity plus a $400,000 loan at 10% interest. This gave him a significant share but included debt. Kaylin did not accept that structure.
Mark Cuban listened and sat quietly. He admired her values and growth. He offered her $500,000 for 15% equity and agreed to match charitable donations for 2020. Kaylin negotiated, ensuring he matched her donation commitments. Mark stood firm. She accepted his offer.
That made Mark the only Shark to invest. Kaylin secured both financial help and a partnership to push subscription growth and art-based gifting.
Jiggy Puzzles continue to sell online and through subscriptions. Their website offers puzzles of 450, 500, or 800 pieces. Prices range from $40 to $60. Each comes beautifully packaged in glass tubes and includes puzzle glue. They also debuted Jiggy Junior, a 100-piece kids’ line. They built a third-party artist marketplace called Jiggy Studio, where artists receive a 25% commission on sales.
A major product is the Jiggy Puzzle Club monthly subscription. It delivers an exclusive 500-piece puzzle designed by a female artist for $34 per month. Members receive early access, free shipping, and perks. They also launched frames and puzzles bundled with frames. The tagline “puzzles worth framing” shows their dedication to functional art.
Retail partnerships started in late 2020. Their puzzles are now carried in Bloomingdale’s, Nordstrom, Anthropologie, Macy’s, and gift shops nationwide.
What Happened To The Jiggy Puzzles After Shark Tank?
Jiggy’s growth remained strong post-appearance. By November 2021, they had earned $4 million in cumulative sales. Early in 2020, she reported $1.6 million in nine months, pacing a $2.25 million annual run rate. Pandemic demand saw sales spike 550%. But she also introduced Originals—custom art puzzles auctioned at $4,000 each.
By late 2022, the company had sold over 250,000 puzzles, launched Jiggy Junior and Studio, and retained key retail partners. Teamed with subscription and corporate gifting, the company created a strong sales playbook. A paid model helped stabilize post-pandemic fluctuations. By November 2023, annual revenue had settled around $2.5 million. They now operate with two employees alongside Kaylin, fulfilling orders mostly from their website.
Their retail footprint remains strong, and marketing targets wellness, art, and mindful lifestyle audiences. Customer retention is robust with a 31 percent repurchase rate. However, not all customers are happy. Some Reddit users report missing puzzle pieces or a lack of large reference posters. Jiggy’s official refund policy addresses these on a case-by-case basis
Kaylin Marcotte turned personal stress relief into a meaningful business with Jiggy Puzzles. She designed premium puzzles on glass tubes to cradle female artists and provide home decor possibilities. By mid‑2020, she had earned over $2 million in revenue with zero debt. Her pitch on Shark Tank secured a $500,000 investment from Mark Cuban in exchange for 15% equity and a commitment to match her charitable donations.
The brand evolved rapidly with a monthly subscription club, kids line, artist marketplace, and retail partnerships across major stores. It sold over 250,000 puzzles, set annual revenue near $2.5–4 million, and built a loyal base drawn by mindfulness and art. While some production hiccups arose, Jiggy addressed them head-on.
Her journey shows how a simple idea rooted in self-care, sustainability, and purpose can grow from a startup stress-relief to a national lifestyle brand. With creativity, mission, and strategy, Jiggy Puzzles is still piecing together a beautiful future.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
