Many people spend too much time in the bathroom, often browsing their phones or simply taking a break. This habit can lead to delays in daily routines and even cause discomfort from prolonged sitting. Recognizing this common issue, Adam and Katie Stephy developed a humorous yet practical solution: the Katamco Toilet Timer. This five-minute sand timer serves as a gentle reminder to keep bathroom visits brief, aiming to curb excessive time spent on the toilet.
In Season 12, Episode 7 of Shark Tank, Adam and Katie presented their innovative product to the Sharks. They sought $200,000 in exchange for 10% equity in their company. The Toilet Timer, designed as a gag gift, had already achieved impressive sales figures, indicating its potential in the market.
The couple’s pitch highlighted the product’s success and their plans for future growth, hoping to secure a deal that would help them manage inventory and expand their business.
Katamco Net Worth Shark Tank Update 2025
Adam and Katie were looking for an investment of $200k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $2 million. Adam and Katie successfully secured a deal with Mark for an investment of $200k for 25% equity in the company. The investment adjusted the company’s net worth to around $800k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Katamco is around $1.5 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Mark Cuban
$200,000 for 25% equity
N/A
Yes
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Daymond John
Out
N/A
N/A
Barbara Corcoran
Out
N/A
N/A
Adam and Katie Stephy Backstory + Their Initial Pitch
Adam and Katie Stephy, a husband-and-wife team from Normal, Illinois, noticed a recurring issue in their household: Adam’s extended bathroom breaks. To address this, Adam utilized his 3D printing skills to create a prototype of the Toilet Timer, a device that would limit bathroom time to five minutes. The couple launched a Kickstarter campaign in 2017, raising over $20,000, which surpassed their initial goal and validated the product’s market appeal.
During their Shark Tank pitch, Adam and Katie showcased the Toilet Timer’s design and functionality. They emphasized its popularity as a novelty gift, particularly during holidays like Christmas and Father’s Day. The couple revealed that they had achieved $294,000 in sales in 2019 and had already reached $318,000 in sales by the time of their pitch in 2020.
Their ask of $200,000 for 10% equity was aimed at scaling production to meet growing demand, especially during peak seasons.
Queries + Shark’s Responses, and Final Deal
The Sharks were intrigued by the Toilet Timer’s concept and sales performance. Kevin O’Leary inquired about the product’s cost and retail price. Adam explained that each unit costs less than $3 to manufacture and retails for $14.99, primarily sold through Amazon. Kevin acknowledged the healthy profit margins but expressed skepticism about the product’s long-term viability, ultimately deciding not to invest.
Lori Greiner appreciated the product’s novelty but questioned how she could contribute to its growth, leading her to opt out. Daymond John found the concept amusing but was concerned about its potential to distract men rather than help them, prompting him to decline. Barbara Corcoran viewed the Toilet Timer as more of a gimmick than a sustainable business, leading her to pass on the opportunity.
Mark Cuban, however, saw potential in the product’s niche appeal and strong sales. He offered $200,000 for a 25% equity stake, valuing the company at $800,000. Adam and Katie accepted the offer without hesitation, recognizing the strategic advantage of partnering with Mark to enhance their business operations.
The Katamco Toilet Timer is a five-minute sand timer designed to encourage shorter bathroom visits. Its humorous design makes it an ideal gift for occasions like Christmas, Father’s Day, and birthdays. The product is available in various themes, including classic, office, and even a version featuring a caricature of a prominent political figure.
Customers can purchase the Toilet Timer through Amazon, where it has received positive reviews for its quality and entertainment value. The product is also available on the official Katamco website, which offers additional items such as themed greeting cards and bathroom books. The retail price for the Toilet Timer is typically around $14.99, making it an affordable and amusing gift option.
What Happened To The Katamco After Shark Tank?
Following their appearance on Shark Tank, the Toilet Timer experienced a significant boost in sales, often referred to as the “Shark Tank effect.” The product quickly sold out on Amazon, particularly during the holiday season. This surge in demand validated the founders’ belief in the product’s potential and underscored the importance of securing adequate inventory to meet customer needs.
In the years since the show, Katamco has expanded its product line to include additional novelty items, such as themed greeting cards and bathroom books. The company has maintained a strong presence on Amazon, with the Toilet Timer receiving thousands of positive reviews. While the official Katamco website has experienced periods of inactivity, the product remains available through major online retailers.
As of today, the Toilet Timer’s estimated net worth is around $800,000, with annual revenue reaching approximately $1.5 million. The company continues to operate, albeit with a focus on seasonal sales and novelty gift markets. The founders have also pursued other ventures, leveraging their experience and success with the Toilet Timer to explore new opportunities.
The Katamco Toilet Timer’s journey from a humorous household solution to a nationally recognized product exemplifies the potential of niche innovations. Adam and Katie Stephy identified a common issue and addressed it with creativity and entrepreneurial spirit. Their appearance on Shark Tank not only provided them with valuable exposure but also secured a partnership with Mark Cuban, facilitating further growth and development.
While the product faced challenges due to its novel nature and seasonal demand, the founders’ commitment to quality and customer satisfaction has sustained its popularity. The Toilet Timer continues to serve as a lighthearted reminder to keep bathroom visits brief, combining practicality with humor. Its success story serves as inspiration for aspiring entrepreneurs looking to turn simple ideas into thriving businesses.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
