Tanoshi Net Worth Shark Tank Update 2025

Today’s world runs on technology. From schools to homes, children are surrounded by screens. Parents know that their kids need to learn how to use computers and tablets if they want to succeed. But there’s a big problem that many families face. Not every child has the same chance to learn these skills. Many families cannot afford expensive tablets or computers.

Some kids in low-income areas even struggle to find working devices at school. This leaves them behind compared to other kids who have more resources at home. The digital divide grows wider every day, and parents worry about how their children can compete in a world where technology is so important.

This is the problem that inspired the founders of Tanoshi. Greg Smith, Lisa Love, and Brad Johnston wanted every child to have access to technology, no matter how much their family earns. They created the Tanoshi Kids Computer, an affordable tablet made especially for children. It comes with educational programs already installed. It also has parental controls so parents can feel safe about what their kids are seeing online. 

During Season 11 of Shark Tank, the founders came into the tank to pitch their idea. They asked for $500,000 in exchange for 8% equity in their company. They explained how Tanoshi is different because it’s made just for kids, and it gives them tools to learn important skills like typing and coding.

But did the sharks see value in a children’s tablet when the market is full of big competitors? Would they take a chance on a mission-driven company? Let’s look at what happened during the pitch and how Tanoshi has grown since then.

Tanoshi Net Worth Shark Tank Update 2025

Brad, Lisa, and Greg were looking for an investment of $500k in exchange for 8% equity in the company. At the time of the episode, they valued their company at $6.25 million. Brad, Lisa, and Greg successfully secured a deal with Daymond John for an investment of $500k for 20% equity in the company. The investment adjusted the company’s net worth to around $2.5 million. After the show was aired, Tanoshi experienced a good boost in exposure. As per my rough estimate, the current net worth of Tanoshi is around $8 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daymond John	$500,000 for 20% equity	$500,000 for 15% equity	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A
Anne Wojcicki	Out	N/A	N/A

Brad Johnston Backstory + Their Initial Pitch

Brad Johnston had been working in consumer electronics for many years before Tanoshi. He held positions at companies like Dell, HP, and Toshiba. He knew the ins and outs of hardware design and selling technology. He also understood the cost challenges in producing devices. Brad once took a business division at Toshiba that made only $500,000 a year and grew it to $20 million.

He gained a lot of experience in managing technology products. But what inspired him most was seeing how kids in some schools could not use basic technology. Some children in low-income areas didn’t even know where letters were on a keyboard. It broke his heart to think about how these kids were missing out on opportunities because they couldn’t access technology.

That’s when he started dreaming of making a computer just for children. He wanted it to be affordable, easy to use, and packed with educational tools. Brad teamed up with Lisa Love and Greg Smith. Lisa had experience in marketing and partnerships, while Greg had a background in software and business strategy. Together, they formed Tanoshi with the goal of helping all kids, especially those from families who could not afford fancy devices.

When the founders stepped onto the Shark Tank stage, they presented a bright pink and blue kids’ computer that could switch between a tablet and a laptop. They explained how it came preloaded with award-winning educational apps. It also had coding programs to teach children valuable skills for the future. The founders pointed out how parents could set restrictions on what their kids could see or do online, which helped ease parents’ worries.

The Tanoshi Kids Computer cost $199, which was half the price of most iPads and laptops. They explained that each unit cost around $120 to make, so their profit margin was small, but they hoped to make up for it in volume.

At the time of filming, Tanoshi had already made $720,000 in sales for that year. They shared that they had sold out three times since launching their first product. These numbers impressed some sharks, but the founders also admitted they needed the sharks’ help to improve manufacturing costs and boost marketing.

Queries + Sharks’ Responses, and Final Deal

The first shark to speak up was Kevin O’Leary. Kevin asked a tough question right away: Why wouldn’t parents just buy an iPad for their children instead? He pointed out that parents might prefer to buy a well-known brand instead of taking a risk on a new company. The founders explained that their tablet cost half as much as an iPad and had special features made for kids. They said they wanted to give parents an affordable choice.

Kevin shook his head. He said he didn’t like the hardware business because it’s tough and requires constant cash flow. He said he would need to spend a lot of time helping them, and he didn’t want to do that. So Kevin went out.

Mark Cuban joined the discussion. He agreed with Kevin about how competitive the market was. Mark said they needed to find a way to make each tablet cheaper or raise prices to get better margins. Otherwise, he thought they would struggle to stay in business. He said he admired their mission but worried it would not make money fast enough. For those reasons, Mark also decided he was out.

Anne Wojcicki, the guest shark, was touched by the founders’ story. She liked the idea of giving all kids a chance to learn technology skills. But Anne said she thought it would be very hard to get the tablets into enough kids’ hands to make a big impact. She worried about the marketing costs needed to reach schools and parents. She didn’t feel confident she could help them, so she decided to go out as well.

Lori Greiner agreed with the other sharks. She said the market was too crowded with big players. She also felt that profit margins were too small for her to see a quick return on her investment. Lori explained she thought the mission was wonderful, but she had to think about her business, so she went out.

That left Daymond John as the only shark left. Daymond said he really liked the mission of Tanoshi. He shared his own experience of growing up without much money and how important it is to give kids chances they might not otherwise get. He made an offer of $500,000 for 20% equity, but he said his offer was contingent on licensing the software.

He explained they could keep making and selling the tablets, but should also consider selling their educational software to other companies.

The founders tried to counter by asking for $500,000 for only 15% equity, hoping to keep a bit more ownership. But Daymond held firm. He said he wanted 20% equity because he believed in what they were doing and wanted to help, but he also needed a fair share of the company. The founders looked at each other, talked quietly, and finally decided to accept Daymond’s offer.

Product Availability

The Tanoshi Kids Computer is a unique product made for children ages six to twelve. It looks like a small laptop, but it can be detached to work as a tablet. It comes in fun colors that appeal to kids, like bright pink and cool blue. The device has a full keyboard, which is rare for children’s tablets. This feature helps kids learn typing skills early.

The tablet is preloaded with educational apps, including award-winning programs for reading, math, and even coding. It also has parental controls that let parents approve or deny what their kids can access.

The newest model, the Tanoshi Scholar, is stronger and more durable. It includes better educational content and works with video call programs like Zoom and Google Meet. This made it especially helpful during the pandemic when kids needed to do school from home. Parents could buy Tanoshi tablets online from the company’s website, on Amazon, and at select retailers.

Prices started around $199 but could be higher for newer models. Since the Shark Tank appearance, prices for the Tanoshi Scholar have increased, which has helped the company improve its profit margins. Customers can also sign up for updates and special offers on the Tanoshi website.

What Happened To Tanoshi After Shark Tank?

After their episode aired, Tanoshi’s sales jumped. Many parents who saw the show liked the idea of an affordable kids’ tablet with educational content. Tanoshi’s team worked hard to keep up with new orders. They continued selling out multiple times as demand rose. Daymond John helped the company by advising on licensing opportunities and expanding their reach.

Tanoshi used his experience and connections to improve manufacturing processes and secure better prices on components. This helped them boost their profit margins, something that worried the sharks during the pitch.

In 2021, Tanoshi launched the Tanoshi Scholar. The new model was stronger, had more educational features, and supported popular video call platforms. It was perfect for distance learning, which many families needed because of the pandemic. By 2023, Tanoshi’s revenue had grown to over $4 million a year.

They built relationships with schools and nonprofits to get devices to children in need. They also started new programs to donate tablets to students from low-income families.

Today, Tanoshi is still in business and continues to grow. Their tablets are available on their website and on Amazon. They have expanded customer support and offer more educational resources for parents and teachers. The company’s mission to close the digital divide is stronger than ever. They are working on future products that will help even more kids learn important computer skills.

Conclusion

Tanoshi’s journey on Shark Tank was both exciting and emotional. The founders shared a powerful story about why every child deserves access to technology. They impressed Daymond John enough to earn a deal for $500,000 in exchange for 20% equity. Most sharks turned them down because of the crowded market and low profit margins. But Daymond believed in the mission and stepped up.

Since then, Tanoshi has grown steadily. They launched the Tanoshi Scholar, which helped kids learn during the pandemic. Their revenue increased, and they expanded programs to help low-income families. Tanoshi’s story shows that with passion, the right partners, and a clear mission, even a small company can make a big difference.