Birdwatching is a relaxing hobby, but seeing hummingbirds up close can be challenging because they move so quickly. Most feeders are placed far away, making it tough for enthusiasts to really enjoy these beautiful, tiny birds. To enhance this experience, John Creed, who has a lifelong passion for hummingbirds, created something called the HummViewer. It’s a special face shield with feeders attached, allowing hummingbirds to come right up to your face.
John and his wife Joan presented the HummViewer on the reality show Shark Tank Season 14, asking for $75,000 in exchange for 10% of their company. They aimed to boost production and reach more customers. Although some investors, called “Sharks,” were interested, they were unsure whether this product was just a gimmick or a viable business.
One of the guest investors, Daniel Lubetzky, felt a personal connection to the product because hummingbirds reminded him of his late father. He decided to invest, offering $75,000 for 35% of the company. Since then, there has been curiosity about whether this partnership was successful and what the status of the HummViewer is today.
HummViewer Net Worth Shark Tank Update 2025
John and Joan were looking for an investment of $75k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $750k. John and Joan successfully secured a deal with Daniel for an investment of $75k for 35% equity in the company. The investment adjusted the company’s net worth to around $214k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of HummViewer in 2025 is around $5 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Daniel Lubetzky
$75,000 for 35% equity
N/A
Yes
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Daymond John
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
John Creed Backstory + Their Initial Pitch
John Creed developed a unique product called the HummViewer, inspired by his love for hummingbirds. He wanted a way to observe these beautiful birds closely without frightening them. To achieve this, he designed a clear face shield with small flower-shaped feeders attached that were filled with sugar water. This simple yet clever invention allows hummingbirds to feed right in front of the wearer’s eyes.
In 2017, a video showcasing the HummViewer gained massive popularity on social media, leading to a surge of orders. Recognizing its potential, John and his partner Joan patented the design and started selling it online for $59.95, while it only cost them $10 to produce each unit, ensuring a healthy profit margin.
By the time they appeared on the TV show Shark Tank, they had sold 500 units. Their business got a significant boost from a viral TikTok video created by a hummingbird influencer that attracted millions of views. However, to grow their business further, they sought investment help from the Sharks, asking for $75,000 in exchange for 10% ownership of the company, which was valued at $750,000.
Queries + Shark’s Responses, and Final Deal
The Sharks, who are investors in a TV show, had different opinions about a product called the HummViewer.
Kevin O’Leary (Mr. Wonderful)
He liked how creative the product was and appreciated the hummingbird theme. However, he didn’t believe the business would be big enough to succeed. He decided not to invest. He went out.
Daymond John
He found the idea interesting but felt it was too specialized (or “niche”), meaning it wouldn’t appeal to a wide audience. He doubted it could become a major brand. He chose not to invest. He went out.
Lori Greiner
She saw it as a fun and quirky item but didn’t think it fit with her other investments. She was also concerned about other companies selling similar products. She decided not to invest. She went out.
Mark Cuban
He appreciated the idea but couldn’t see how he could contribute to making it successful. He said it wasn’t right for him and opted out. He went out.
He had a special connection to hummingbirds because they reminded him of his father.
He believed there was a good opportunity to market the product on Amazon and in novelty stores. When the creators mentioned they took out a $40,000 loan to fund the business, he questioned how much the company was worth. He made a proposal of $75,000 for 35% ownership, which was more than they originally asked for. The creators, John and Joan, were excited about his offer and quickly accepted it, eager to collaborate with him.
Product Availability
The HummViewer is a unique and practical product designed for bird enthusiasts. It’s essentially a lightweight face shield that functions like a visor while also serving as a feeder for hummingbirds, allowing you to enjoy their beauty up close while keeping your hands free.
You can simply wear it on your head, allowing you to observe hummingbirds without needing to hold a feeder. It uses a solution made from natural sugar water, which is safe for the birds. The parts that hold the sugar water can be cleaned in a dishwasher, making maintenance simple.
You can purchase the HummViewer from its official website or on Amazon, where you can also check the latest prices. The HummViewer is priced at $59.95. There’s also a Hummingbird Lovers Starter Kit available for $35.95, which may include additional items to get you started with feeding birds.
What Happened To The HummViewer After Shark Tank?
After appearing on the TV show Shark Tank, HummViewer became really popular. Right after their episode aired, they sold 1,500 units of their product. In just a few weeks, they made $102,000 in sales revenue. They introduced new kits to their product line, which means they started offering more variety to their customers.
By today, the overall value of their company had reached $5 million.
They made a deal with investor Daniel Lubetzky, who helped them grow their business. As a result of this success, John and Joan, the founders, decided to leave their regular jobs and focus entirely on HummViewer, turning it into their full-time career.
Conclusion
John and Joan Creed created a product called HummViewer because they were passionate about it. When they presented their idea on a TV show where business leaders (called “Sharks”) invested in new ideas, some of them were unsure about it. However, one investor, Daniel Lubetzky, saw potential in their idea and decided to invest money into it. Thanks to his support, what started as a small project has now become a successful business worth $5 million.
Currently, HummViewer is growing and is available for purchase online and through social media influencers. The product is designed for people who love hummingbirds, allowing them to get a closer look at these beautiful creatures.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
