Little Elf Net Worth Shark Tank Update 2025 

Gift wrapping is a joyful part of many holidays and celebrations. People love giving gifts that look neat and pretty. But when it comes time to cut the wrapping paper, many of us face the same problem. We pick up our scissors and try to make a straight line. But the paper slips, the cut goes crooked, and the edge looks jagged and messy. Even when we try our best, it is very hard to cut wrapping paper evenly with regular scissors.

This makes our gifts look sloppy. Some people even get frustrated and give up on wrapping their gifts nicely. Others spend a lot of time trying again and again to get a clean cut. This is especially stressful during the busy holiday season when people already have so much to do. Everyone wants their gifts to look beautiful, but many people struggle with cutting the paper. This simple problem affects millions of people each year.

To solve this annoying problem, Bryan Perla came up with an idea for an easy tool that could help anyone cut wrapping paper neatly and quickly every time. He called it Little Elf. Bryan wanted to make gift wrapping easier, faster, and more fun for everyone. He created a compact, tube-shaped cutter that slides onto the wrapping paper roll and makes perfect cuts. 

Bryan took his invention to Shark Tank in Season 11. He wanted the sharks to see how Little Elf could change the way people wrap gifts. Bryan asked the sharks for $150,000 in exchange for 15% of his company. He showed them how the Little Elf worked, shared his sales numbers, and told his personal story.

During the episode, some sharks were impressed and made offers, while others decided to step out. Keep reading to see what happened on Shark Tank and what is happening with Little Elf now in 2025.

Little Elf Net Worth Shark Tank Update 2025 

Bryan was looking for an investment of $150k in exchange for 15% equity in the company. At the time of the episode, he valued his company at $1 million. Bryan successfully secured a deal with Lori Greiner for an investment of $150k for 20% equity in the company. The investment adjusted the company’s net worth to around $750k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Little Elf is around $1 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Lori Greiner	$150,000 for 30% equity	$150,000 for 20% equity	Yes
Kevin O’Leary	$150,000 for 10% equity + $1 royalty per unit until $450,000 repaid	N/A	No
Barbara Corcoran	Out	N/A	No
Robert Herjavec	Out	N/A	No
Mark Cuban	Out	N/A	No

Bryan Perla Backstory + Their Initial Pitch

Bryan Perla has always been creative. Since he was a child, he liked thinking of new ideas. But school was not easy for him. He had trouble reading and writing. He also struggled with understanding things quickly. Later, Bryan was diagnosed with severe dyslexia. This learning difference made school very hard. But it also gave him a special way of thinking. Bryan used his unique mind to solve problems creatively. He did not let his struggles stop him. He kept working on his ideas and dreaming big.

When Bryan got to college at Stanford University, he kept his love for inventing. He realized there was a problem when he tried to wrap gifts. Cutting the wrapping paper with scissors was difficult. He noticed how messy the cuts looked. He thought there had to be a better way. He tried different designs until he created the Little Elf. The Little Elf was a small, round tool that fit over the wrapping paper roll.

You slide it along the paper, and it cuts a straight, clean line every time. It was easy, fast, and safe. Bryan believed it would help many people who wanted perfect gift wrapping.

Bryan started selling Little Elf online. He offered two-packs for $13.99 and singles for $5.99 to $7.49, depending on the quantity. He managed to get $250,000 in sales before he went to Shark Tank. He even made a licensing deal with the world’s biggest gift-wrap company, but he kept the right to sell online and on TV networks. Bryan walked into Shark Tank confidently.

He asked the sharks for $150,000 in return for 15% equity in his business. He showed them how Little Elf worked. He demonstrated the tool, and the sharks were impressed by how easy it was. Some sharks even came up to try the tool themselves. Barbara and Lori tried it and agreed it worked like magic. Bryan explained that Little Elf was patent-pending and that he already had big sales.

Queries + Sharks’ Responses, and Final Deal

Robert Herjavec wanted to know how Bryan came up with the idea for Little Elf. Bryan told him about his struggles with dyslexia. He explained how his mind works differently and how he used that to solve problems. Robert liked the story but felt the product was not in his business area. He decided not to invest. He wished Bryan luck and told him he thought it was a good idea, but it was not the right fit for him.

Barbara Corcoran also liked the product. She said Little Elf was smart and simple. But she thought Bryan did not really need a shark. She believed he could keep growing the business by himself. Barbara said the product already had good sales and a licensing deal, so he might be better off without giving up equity. Because of that, she decided not to make an offer.

Mark Cuban also chose not to invest. He told Bryan that he was not the right partner because he could not offer the TV sales support Bryan needed. Mark said he thought Bryan needed someone who knew how to sell products on TV shopping networks like QVC. Since he could not provide that, he decided to step out.

Kevin O’Leary saw the potential. He offered Bryan $150,000 for 10% equity. But Kevin added a royalty. He wanted $1 from every unit sold until he made back $450,000. Kevin explained that the royalty would help him get his money back quickly. But Bryan did not like the idea of giving away part of his profits on every sale. Kevin lowered the royalty amount a couple of times as they negotiated.

Lori Greiner also liked the Little Elf. She thought it was perfect for TV shopping channels like QVC. Lori made the first offer of $150,000 for 30% equity. But Bryan wanted a lower equity deal. Lori came down to 20% equity, trying to beat Kevin’s royalty deal. Bryan liked Lori’s offer because it was an equity-only deal without royalties. He tried to get Lori and Kevin to do a deal together, but they both said no.

After thinking for a moment, Bryan decided Lori was the best fit. He accepted Lori’s offer of $150,000 for 20% equity in Little Elf.

Product Availability

The Little Elf Gift Wrap Cutter is a simple but powerful tool. It makes cutting wrapping paper easy and fun. The tool is a small cylinder that fits over any standard wrapping paper roll. You slide it along the paper, and a small blade inside makes a clean, straight cut. This helps you wrap gifts neatly without crooked or jagged edges. The Little Elf is safe to use because the blade is hidden inside the tool.

It is designed to cut only the wrapping paper, not your fingers or anything else. The tool also makes wrapping gifts faster because you do not have to struggle with scissors. It works for all kinds of wrapping paper, thick or thin, plain or shiny.

The Little Elf is sold online through its official website and on Amazon. Customers can buy single cutters or packs of two or more. Prices usually start at around $5.99 and go up depending on the size of the pack. Since the episode aired, Little Elf has expanded into retail stores. Today, it is sold in over 15,000 stores across the United States. You can find it at big retailers like Target, Walmart, Hobby Lobby, and more.

This wide availability has helped Little Elf become very popular, especially during the holiday season. It has also become a top seller on Amazon, where it gets many positive reviews from customers who love how easy it makes wrapping gifts. Although the price of Little Elf has increased slightly since Shark Tank, customers still buy it because they see its value.

Bryan continues to protect his invention, as knock-off products and counterfeits have appeared, proving how much people like the original Little Elf.

What Happened To Little Elf After Shark Tank?

After Bryan’s episode aired, Little Elf saw a big boost in sales. Many viewers who watched Shark Tank ordered the tool online. The company became even more popular. Although Bryan accepted Lori Greiner’s offer on TV, later reports said the deal with Lori never closed. But even without Lori’s money, Little Elf grew fast. The exposure from Shark Tank brought new customers, and Bryan kept selling on Amazon and his website.

He also worked on getting Little Elf into retail stores. His efforts paid off, as Little Elf is now in more than 15,000 stores across the country. This includes giant retailers like Walmart, Target, and Hobby Lobby.

Little Elf’s annual revenue has grown to around $1 million. The product is now a well-known name in gift wrapping. Many families keep a Little Elf in their homes to make wrapping presents easier. Bryan has turned his simple idea into a big business that helps people every holiday season. He has also inspired many others with his story of overcoming dyslexia and creating a successful product.

Today, in 2025, Little Elf is still in business and thriving. Bryan continues to sell the tool online and in stores, making it easier for everyone to wrap gifts perfectly.

Conclusion

The Little Elf Gift Wrap Cutter started with a simple idea. Bryan Perla wanted to make gift wrapping easier for everyone. He created a small tool that cuts wrapping paper straight and clean. When Bryan took Little Elf to Shark Tank, he impressed the sharks with his product and his story. He got offers from Kevin O’Leary and Lori Greiner. In the end, he chose Lori’s equity-only deal. Although the deal never closed, Little Elf kept growing. 

The product became a bestseller online and in stores. Bryan’s company now makes around $1 million in yearly revenue. Little Elf is sold in over 15,000 stores, helping people wrap gifts neatly all year. Bryan’s journey shows that a good idea, hard work, and belief in yourself can turn a small invention into a successful business. Little Elf has become an important tool for holiday seasons, birthdays, and other celebrations, making wrapping gifts easier for everyone.