The holiday season should be a time filled with joy, laughter, and beautiful moments with family and friends. But for many people, the process of putting up a Christmas tree turns into a stressful and exhausting task. Lifting a big, heavy tree into place can hurt your back. Untangling lights and getting everything straight can leave you frustrated. The simple act of decorating becomes something that feels like a chore, especially for those who are older or have health problems.
Many people spend hours struggling with wobbly branches, broken ornaments, and tangled lights. This can take away the happiness that should come with holiday decorating.
This was the exact problem that Kurt Stange noticed in his own life. Watching his mother, who had become sick and could no longer help set up the Christmas tree, inspired him to come up with a solution. Kurt wanted to create something that would let people enjoy the magic of a Christmas tree without the usual hassle. That’s why he created Easy Treezy, a unique artificial Christmas tree that can be set up by just one person in a matter of minutes.
His trees are designed so that even someone with little strength or time can put up a beautiful tree and start celebrating. Kurt brought his invention to Shark Tank Season 11, hoping the sharks would see how Easy Treezy could help millions of people rediscover the joy of decorating for Christmas.
Easy Treezy Net Worth Shark Tank Update 2025
Kurt was looking for an investment of $400k in exchange for 10% equity in the company. At the time of the episode, he valued his company at $4 million. Kurt did not secure a deal with any of the sharks. Since no investment was made, the company’s net worth remained at around $4 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Easy Treezy is around $5.6 million.
Shark(s) Name
Offer & Demand
Counteroffer
Accepted?
Robert Herjavec
$400,000 for 40% equity
$400,000 for 25% equity
No
Kevin O’Leary
Out
N/A
N/A
Barbara Corcoran
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Kurt Stange Backstory + Their Initial Pitch
Kurt Stange spent many years working in retail and sales. He loved Christmas from a young age, and every holiday season, he was the one helping friends and family decorate. But things changed when his mother’s illness made it impossible for her to help him set up the tree. He realized that she wasn’t alone; many people find putting up a traditional Christmas tree difficult or even impossible.
Kurt decided to create a product that would let anyone set up a tree quickly and easily. He spent years designing Easy Treezy, testing different materials and ideas until he found a design that worked perfectly.
The tree was built so it could collapse into a cone shape for storage and then open up into a full, beautiful tree with a few simple steps. He added features like pre-strung lights and options for fully decorated trees so people could skip the hardest parts of tree decorating. Some versions of Easy Treezy allowed people to add their own ornaments, giving flexibility to those who wanted a personal touch.
Kurt believed his trees could help older adults, busy parents, and anyone else who wanted to simplify holiday decorating. When he walked onto the Shark Tank stage, he was ready to show the sharks how easy his trees were to set up and how beautiful they looked once finished.
Kurt asked the sharks for $400,000 in exchange for 10% equity in his company. He explained that he needed the investment to expand production and improve marketing so more people could learn about Easy Treezy. He shared his sales numbers, which showed that he had made $600,000 in sales the previous year and expected $2.2 million in sales by the end of the current year.
Kurt hoped these numbers would convince the sharks that his business was growing fast and ready to become a holiday staple.
Queries + Sharks’ Responses, and Final Deal
After Kurt’s demonstration, the sharks started asking questions. Kevin O’Leary wanted to know why the trees were so expensive, with prices ranging from $599 to $779. Kurt explained that the high price was due to the quality materials and features like pre-lit branches and full decoration. But Kevin thought the price point would keep most customers from buying the product. He said he didn’t see enough demand at that price level and decided not to make an offer.
Barbara Corcoran asked Kurt about his marketing strategy. She was surprised to hear that he had done very little digital marketing, even though selling directly to consumers online could help him reach more buyers. She was also concerned about his lack of a clear plan for spreading the word about Easy Treezy. When Kurt admitted he had missed a big opportunity with Home Depot, an $8.5 million verbal order that fell through because he didn’t have the product ready, Barbara said she couldn’t trust him to handle big deals and went out.
Lori Greiner was impressed by the look of the trees but agreed with the others that the price was just too high. She worried that most families would not spend so much money on a Christmas tree, even if it saved time. She decided not to make an offer because she didn’t think enough people would buy Easy Treezy at those prices.
Mark Cuban focused on the company’s missed marketing opportunities. He asked Kurt why he hadn’t done more advertising online or through social media. When Kurt couldn’t give a strong answer, Mark said he wasn’t confident Kurt could handle scaling the business. Because of this, he chose not to invest.
Robert Herjavec was the only shark who still seemed interested. He told Kurt he liked the product but felt the company was overvalued. He said he could only justify investing if he got 40% equity instead of the 10% Kurt offered. Kurt tried to negotiate by asking if Robert would consider 20% or 25% equity, but Robert wouldn’t budge. Since they couldn’t agree, the negotiation ended with no deal.
Easy Treezy had a great product and a strong demonstration, but several problems kept Kurt from getting a deal. The first issue was the price of the trees. Most of the sharks agreed that spending $600 to $800 on a Christmas tree was too expensive for most families. They worried that customers would rather buy cheaper artificial trees, even if they were harder to set up.
Another major problem was Kurt’s lack of marketing experience. He had not taken advantage of social media ads or other online strategies that could have brought in many more customers. His weak marketing plan made the sharks doubt his ability to grow the business. Mark Cuban, in particular, was concerned that Kurt wasn’t doing enough to reach buyers directly.
The missed opportunity with Home Depot was also a big red flag for the sharks. Losing an $8.5 million order showed that Kurt’s business was not ready for large-scale deals. This made sharks like Barbara Corcoran question his ability to handle big partnerships in the future.
Finally, Kurt’s high valuation made the sharks uneasy. They felt his asking price of $400,000 for 10% equity put the company’s total value much higher than it deserved, given the sales so far. When Robert offered a deal that required giving up 40% equity, Kurt refused, leaving him with no deal at the end of the pitch.
Product Availability
Even though Kurt left Shark Tank without an investment, Easy Treezy found success after the show. The trees are still available online at www.easytreezy.com, where customers can see different styles, including fully decorated or undecorated options. The trees come in two sizes: 5.5 feet and 7.5 feet, so buyers can choose the best size for their space.
The trees use “stay-flat” technology, allowing them to collapse into a flat cone shape that makes them easy to store in a closet or attic until the next Christmas.
Easy Treezy trees are also sold in major retail stores during the holiday season, including Kohl’s, Target, and Walmart. Prices can change depending on where the tree is sold and what decorations it includes. Kurt has worked with retailers to offer different versions at various price points, which means more families can afford an Easy Treezy. Customers love that they can set up a beautiful tree on their own in minutes, without worrying about tangled lights or uneven branches.
The trees are usually available for purchase starting in late October and remain in stores through the holiday season. Customers can sign up for the Easy Treezy email list to get updates on new products and restocks.
After the episode aired, Easy Treezy saw a big boost in interest and sales thanks to the “Shark Tank effect.” Kurt’s website traffic increased, and many customers placed orders after watching the episode. Despite leaving without a deal, Kurt used the exposure to grow his company. He focused on improving his website and reaching out to big-box retailers to get his trees into more stores.
By getting Easy Treezy into stores like Target and Walmart, Kurt made his trees easier to find for customers who preferred shopping in person.
As of today, Easy Treezy is still in business and growing. Reports show the company makes around $1.4 million in annual revenue, a big jump from before Shark Tank. Kurt continues to work on new tree styles and sizes to offer more options to customers. He has also improved his marketing, learning from the mistakes pointed out by the sharks.
The company’s website features helpful videos, customer testimonials, and clear instructions on setting up and storing the trees. Easy Treezy has built a reputation for making the holidays easier and more enjoyable for families across the country.
Conclusion
Kurt Stange’s journey with Easy Treezy proves that even if you don’t get a deal on Shark Tank, your business can still succeed with hard work and dedication. Kurt created Easy Treezy to solve a real problem many people face during the holidays: setting up a Christmas tree quickly and easily without help. Although the sharks admired his demonstration, they had concerns about pricing, missed opportunities, and marketing.
Kurt left the show without an investment, but didn’t give up on his dream. Today, Easy Treezy trees are sold online and in major retail stores, helping people everywhere create beautiful holiday memories with less hassle. The company’s growth shows that a great idea, determination, and willingness to learn can turn even a rejected pitch into a successful business story.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
