Mental health issues affect many people, yet not everyone talks about them openly. Sophie Nistico experienced anxiety and migraines during her teenage years, and instead of keeping it all to herself, she created something positive from her challenges: art. What began as drawing encouraging messages on Instagram evolved into a clothing brand called See The Way I See. This brand aims to help people who are struggling by making them feel less isolated.
Sophie’s clothing line offers hoodies, T-shirts, and accessories adorned with uplifting phrases such as “This too shall pass” and “Practice Empathy”. These items are meant not just to be worn, but to encourage discussions about mental health and provide a sense of comfort to those who wear them.
When Sophie appeared on Shark Tank Season 14, she had already achieved impressive success with her business, earning $1 million in sales within just a year. She sought $250,000 for 10% ownership of her company to help it grow further. The update reflects her journey, highlighting both her emotional presentation on the show and her brand’s remarkable growth after the episode aired.
See The Way I See Net Worth Shark Tank Update 2025
Sophie was looking for an investment of $250k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $2.5 million. Sophie did not secure a deal with any of the Sharks. Since there was no investment, the company’s net worth stayed at around $2.5 million. After the show was aired, See The Way I See experienced a good boost in exposure. As per my rough estimate, the current net worth of See The Way I See in 2025 is around $3.5 million.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
Barbara Corcoran | Out | N/A | N/A |
Lori Greiner | Out | N/A | N/A |
Kevin O’Leary | Out | N/A | N/A |
Daymond John | Out | N/A | N/A |
Mark Cuban | Out | N/A | N/A |
Sophie Nistico Backstory + Their Initial Pitch
Sophie Nistico began her journey at a young age, dealing with anxiety and migraines that made normal life challenging. Seeking an outlet, she discovered art and began creating positive message designs. After sharing her artwork online, she connected with many people experiencing similar struggles.
By the age of 19, Sophie decided to turn her passion into a business. She invested $500 from her savings to buy a sticker machine and started selling her designs. Her products were popular, quickly selling out. This success motivated her to expand her range to include clothing like crewnecks and hoodies, which sold exceptionally well—her first 100 crewnecks disappeared in just two days.
When Sophie appeared on the reality show Shark Tank, she was running a successful, entirely self-funded business with impressive annual sales of $790,000. She had built her brand mainly through social media and word of mouth, avoiding traditional advertising. Her unique sales strategy involved releasing limited collections each month, effectively generating excitement and demand. One successful day, she even made $260,000 in sales.
In her pitch to the Sharks, she emphasized her goal of helping to reduce the stigma surrounding mental health. She showcased her clothing line, highlighting its quality and the inspiring messages it carried. She had a solid profit margin, with crewnecks costing $21 to produce but selling for $60, and hoodies costing $25 and selling for $75.
Sophie requested $250,000 in exchange for 10% of her business equity to better manage her inventory and grow her operations, but the investors had several questions about her business model and plans.
Queries + Shark’s Responses, and Final Deal
Barbara Corcoran thought Sophie was already doing great on her own and didn’t really need an investor.
Daymond John liked her story but questioned why she needed their help. Sophie expressed that she wanted guidance since she lacked business experience. Despite his appreciation for her honesty, Daymond felt she was doing so well that it wasn’t worth giving up ownership of her business for investment.
Kevin O’Leary, known as Mr. Wonderful, noted that Sophie was performing better than many other entrepreneurs he meets. He admired her profit margins but didn’t find a reason to invest.
Mark Cuban echoed the sentiment that she should continue growing her business on her own without taking money from investors.
Lori Greiner also agreed with the others, stating that Sophie’s business was too strong for her to need Shark Tank’s help, so she chose not to make an offer.
Although Sophie received positive feedback and encouragement from all the Sharks, none decided to invest in her business. They all believed she was on the right track and should keep pursuing her success independently.
What Went Wrong With See The Way I See On Shark Tank?
The Sharks didn’t turn down Sophie because her business wasn’t good; they actually thought it was doing really well. Sophie was already making a profit on her own, so she didn’t need financial help. Her strategy for using social media was working flawlessly, helping her business grow without any outside help.
Her business was making a lot of money per product, meaning she didn’t require assistance to produce more of her items. The Sharks realized they couldn’t contribute anything significant to help her business grow because it was already thriving. Instead of viewing this as a setback, Sophie saw it as a positive sign that she was succeeding and heading in the right direction.
Product Availability
This message is sharing information about where you can buy certain products and their prices. You can buy products directly from the official website and Amazon. Sometimes, the brand releases special products on their social media accounts, like Instagram or TikTok, once a month.
Price Range:
– Stickers start at $15.
– Jewelry starts at $20.
– Hoodies are priced at $75.
This gives you a good idea of where to find the products and how much they typically cost!
What Happened To The See The Way I See After Shark Tank?
The brand “See The Way I See” saw tremendous growth after an episode aired featuring their products. After the show, their revenue tripled in just three months. They expanded their business into several new countries, including France, Germany, Australia, Mexico, and Italy. The number of people visiting their website soared from 5,000 to 250,000 each month.
Their presence on social media exploded, increasing their followers from 1,000 to 50,000. They added new items to their product line, like jewelry, phone cases, and keychains. Additionally, founder Sophie collaborated with mental health organizations such as NAMI and the American Migraine Foundation. She contributed part of their sales to help support these causes.
Today, “See The Way I See” is valued at $3.5 million, demonstrating how a strong passion for their mission can lead to significant success, even without backing from sharks on Shark Tank.
Conclusion
Sophie Nistico started a company called See The Way I See, which began as a personal way for her to cope with her own challenges, like anxiety and self-doubt. What started as a small project grew into a successful brand worth a million dollars, all achieved without needing investors or spending money on advertising.
Even though she didn’t secure a deal on Shark Tank, the exposure she gained from it helped her business grow significantly, demonstrating that her approach resonated with people.
Sophie’s story shows that difficulties can lead to strength and positive outcomes. Her brand not only sells clothing but also supports a community of people who may be facing similar struggles, turning her journey into a larger movement that inspires others.

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.