Donovan and Trey Brown realized that car air fresheners have been quite dull and unchanging for years, usually just offering basic smells like pine. While brainstorming ideas in their Los Angeles apartment, they wanted to create something unique, fashionable, and customizable. This led to the launch of their company, FRSH.
FRSH offers a subscription service for air fresheners that features stylish designs and long-lasting scents. What sets FRSH apart is that it’s not just about making your car smell good; it’s also about expressing your style. Customers can pick from a variety of fun designs, including popular themes like NBA teams or characters like SpongeBob, and they can also receive surprise scents every month to keep things exciting.
The Brown brothers introduced FRSH on the reality show Shark Tank in its 14th season, seeking $200,000 for a 5% ownership in their business to help expand production and sales. After discussions with the investors, Barbara Corcoran, one of the sharks, saw the potential in their idea and offered them the money but asked for 20% equity instead.
Ride FRSH Net Worth Shark Tank Update 2025
Donovan and Trey were looking for an investment of $200k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $4 million. Donovan and Trey successfully secured a deal with Barbara for an investment of $200k for 20% equity in the company. The investment adjusted the company’s net worth to around $1 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of FRSH in 2025 is around $1.33 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Barbara Corcoran
$200,000 for 25% equity
$200,000 for 15% equity$200,000 for 20% equity
Yea
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Robert Herjavec
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Donovan and Trey Brown Backstory + Their Initial Pitch
Donovan and Trey Brown loved cars and fresh scents, but they were frustrated with traditional air fresheners that were dull and didn’t have a strong fragrance. To change this, they founded a company called FRSH in their apartment, aiming to create air fresheners that were both stylish and long-lasting. They also introduced a subscription service that sends customers new scents every month, making it more exciting.
Additionally, they collaborated with well-known brands like the NBA to offer special designs.
When they appeared on the show *Shark Tank*, they had already sold $1.1 million worth of products, but they faced some challenges. Their profits were low, earning only $40,000 in 2021, and most of their subscribers canceled after just four months. They also struggled with high marketing costs, which made acquiring new customers expensive.
To continue growing and reaching more customers, they were seeking $200,000 in exchange for 5% ownership of their company to help expand production and secure retail partnerships.
Queries + Shark’s Responses, and Final Deal
The Sharks, who are investors on the show “Shark Tank,” had different opinions about a product being pitched.
Mark was upset because the entrepreneurs made a joke about basketball that poked fun at his team, the Dallas Mavericks. He thought their marketing was really bad—so bad that he called it “the dumbest ever.” In his frustration, he left the pitch.
Lori liked the product’s scents but thought it appealed more to men than women. She suggested that the entrepreneurs should create more scents that might attract female customers. However, she ultimately decided not to invest in the product.
Robert had a negative experience with air fresheners when he was a child, and because of that personal memory, he didn’t want to invest in their product.
Kevin, also known as “Mr. Wonderful,” thought the company’s estimated value was too high and chose not to invest.
Barbara was enthusiastic about the entrepreneurs and believed their product could succeed in retail. She offered to invest $200,000 for a 25% stake in the company, but after some negotiation, they settled on a 20% stake instead.
FRSH provides a variety of air fresheners in different formats to suit your needs:
1. Subscription boxes: You can sign up to receive a box of new scents delivered to your home every month.
2. Single packs: They offer individual packs with popular themes, like NBA and SpongeBob.
3. Retail packs: You can also find FRSH products in retail stores, specifically at AutoZone locations.
You can purchase FRSH air fresheners either online at their website or in person at AutoZone, which has over 2,000 stores. Prices start at $8.25 for a set of two air fresheners.
What Happened To The Ride FRSH After Shark Tank?
On shark Tank, There was a deal made with Barbara Corcoran, who is a well-known investor and TV personality. This deal was important for the company, FRSH.
After the deal with Barbara, FRSH experienced significant growth. This means the company did really well and became much more successful. They struck a deal with AutoZone, a chain of stores that sells auto parts and accessories. FRSH’s air fresheners (products that make cars smell nice) were sold in 2,000 of these stores, which is a big accomplishment. This deal generated a substantial order worth $2.1 million!
FRSH formed partnerships with several well-known brands, including the NBA (the basketball league) and Viacom (the company behind SpongeBob). These collaborations help to promote and sell their products more widely. The company’s revenues grew significantly, reaching $2.2 million in 2023. This indicates that they were selling a lot more of their products than before.
FRSH expanded its range by introducing new scents and designs for their air fresheners, making their products more appealing to customers. As of today, the total value of FRSH is $1.33 million. However, they are currently making $750,000 in annual revenue, which means they earn that amount every year from sales.
Donovan and Trey had an easy-to-understand idea that they turned into a successful business. They got help from Barbara on the show “Shark Tank,” which is a platform where entrepreneurs pitch their ideas to investors. This partnership helped them secure important agreements with retail stores. Now, their brand, FRSH, is recognized as one of the top air freshener brands out there, known for being trendy and appealing to customers.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
