Birdhouses are installed in houses to make birds a frequent visitor in their household. This allows humans to care for birds and to make their houses a natural habitat for them. However, these houses are not made in a way to keep an eye on the cute visitors and we sometimes don’t even know if there is a bird in it.
Steve Gray, the owner of The Peep Show, has scientifically made a birdhouse for every bird’s lover. His product is designed in a way where a camera can be installed to know every activity that is going on in the birdhouse, including nesting, laying eggs, feeding the little ones, and even the practice of teaching them how to fly. Even when a bird enters the house, it will send a signal to the owner’s phone. Moreover, the Peep Show also has an integrated climbing wall that helps the chicks to climb for their first flight.
The owner came on Shark Tank to request $250K in exchange for 20% of his company. He also brought a gift Peep Show for every shark on the set to get the deal of his choice. Let’s see if he got the deal or not.
The Peep Show Net Worth Shark Tank Update
Steve was looking for an investment of $250K in exchange for 20% equity in The Peep Show. At the time of the episode, he valued his company at $1.25 million. Steve did not secure a deal with any of the sharks. After the show aired, The Peep Show experienced a good boost in exposure. As per my rough estimate, the current net worth of The Peep Show in 2024 is around $850K.
Steve has a degree in advertising and then he mostly worked with technology companies. He then got bored of them and retired. Afterwards he started working on the birdhouse business.
Steve related that he grew up about 150 miles south of the Arctic Circle in Fairbanks. In the area, as the summers are too short, then the arrival of birds means a lot for the inhabitants. About 30 years ago, his dad was curious to know what was going on inside the birdhouses and thus he installed a sewer-inspection camera into the birdhouse by connecting it through a 150-inch-long cord to their house. This resulted in the creation of Peep Show.
Initial Pitch
The owner came on the show to seek $250K for a 20% equity stake. His product is a birdhouse that is made scientifically to have a beautiful interaction with birds in the surroundings. The house also includes a welcome board that keeps the air circulating in it to keep the nest dry. There are also top and bottom air ventilation systems. The activity of the birds in the Peep house is constantly looked over by the standard surveillance camera.
Queries about the Product
Kevin asked the first question about the charge maintenance mechanism of the battery. Steve highlighted that the camera he uses inside the birdhouse has a multi-year battery life.
Herjavec inquired if the Peep Show came with the camera. The owner replied in the negatives and pointed out that if the customer is willing to pay an extra 100$, he also install cameras in the birdhouse.
The shark also asked about the selling price of the product and the cost of making one. He replied that it comes for $199 without the camera and thus for $299 along with the camera. Moreover, it costs him $36 to make one ,and an additional cost of $11 is taken for the packaging.
Cuban was curious to know about his sales. Steve related that he launched the company 3.5 years back and he has only made $28K in sales so far.
Shark’s Response and Final Decision
Kevin was the first shark to drop the deal as he considered the product to be litigating the privacy of the birds.
Lori followed Kevin and dropped the deal too as she thinks the business is not investable for her.
Herjavec and Cuban passed the deal also because they are not into birds.
Finally, Corcoran also left as she thinks the business is in an early stage and thus Steve left the set without any deal from the sharks.
Product’s Availability
The Peep Show is still in operation, and its products are exclusively available on its website. In 2023, they received the Red Dot Award for outstanding design. On their The Peep Show website, customers can either pre-order and pay immediately or join a waitlist.
He has this to say in the article: “Since the show aired, orders at ThePeepShow.com have been pouring in. Granted, it might mean waiting a few months for your hand-assembled Peep Show to arrive. But isn’t that part of the magic? Supporting a start-up is not a flippant move, but a deliberate choice; quality takes time.”
The Peep Show, while unable to secure a deal on Shark Tank, continues to grow steadily with a unique birdhouse product that captures real-time bird activity through an optional camera feature. Despite not getting a deal from the sharks, the product has made a position among bird lovers and earned a Red Dot Award for design. Now available for pre-order, The Peep Show is making its way to customers with increasing demand, showing that Steve’s vision for an engaging birdwatching experience aligns with those seeking a closer connection to nature.
Hey there, it’s Andaleb Youns. I am a freelance content writer and am currently pursuing a BS in English Language and Literature. I have expertise in writing Blog Posts, social media content, and copywriting. I know how it feels to be a student and still be dependent on parents to fulfill even basic daily needs. This realization became apparent while watching Shark Tank. Although I started watching this show out of boredom, it proved to be an inspirational show. The show made me realize the importance of hard work, being independent, and of having a business of my own. I still look forward to it for entertaining and inspirational content.
