Finding love can be challenging, and it’s even tougher for cat lovers when it comes to dating. Research indicates that men who include cats in their dating profiles tend to get fewer matches compared to those with dogs. This is likely because dog owners can meet at parks, on playdates, and even through specialized dating apps designed for dog lovers, like Dig. In contrast, cat owners traditionally didn’t have a dedicated space to meet other cat enthusiasts.
To address this gap, Leigh Isaacson, Nathan Kehn, and Sterling Davis created Tabby, the first dating app specifically for cat lovers.
They introduced Tabby on Shark Tank Season 13, aiming to secure $300,000 for a 20% share of their company. While most sharks felt that the market might be too niche, Kevin O’Leary saw potential in Tabby, especially since he had already invested in a cat DNA company called Basepaws. He then offered them $300,000 for a 30% share of Tabby, and they accepted his deal.
Tabby Net Worth Shark Tank Update 2025
Leigh, Nathan, and Sterling were looking for an investment of $300k in exchange for 20% equity in the company. At the time of the episode, they valued their company at $1.5 million. Leigh, Nathan, and Sterling successfully secured a deal with Kevin O’Leary for an investment of $300k for 30% equity in the company. The investment adjusted the company’s net worth to around $1 million. After the show was aired, Tabby saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, Tabby’s current net worth is $0.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
Kevin O’Leary | $300,000 for 30% equity | $300,000 for 25% of equity stake | Yes |
Robert Herjavec | Out | N/A | N/A |
Mark Cuban | Out | N/A | N/A |
Nirav Tolia | Out | N/A | N/A |
Lori Griener | Out | N/A | N/A |
Leigh Isaacson, Nathan Kehn, and Sterling Davis Backstory + Their Initial Pitch
If someone loves cats, they might not find many people who feel the same way. Many singles might not want to date someone who has a cat, making it tough for cat lovers to meet other cat lovers. While dog owners often have places to connect with others (like dog parks or clubs), cat lovers didn’t have a special community or space just for them to meet and chat.
The founders created a dating app that only cat lovers can use, making it easier for them to find each other. Users can add pictures of their cats to their profiles, which helps them connect with other people who love cats too. Users pay a fee of $19.99 each month to use the app, and they also have opportunities to partner with other businesses that might want to work with them.
When they pitched their idea, they already had 31,000 people using the app. They made $43,000 overall, with some money coming from subscriptions and some from partnerships with other businesses. They won $50,000 to help their business from a competition called the Million Dollar Dating Project. Instead of spending money to advertise, they grew their user base naturally through word of mouth and social media.
Even though the sharks thought the idea was great, they were a bit worried about whether the business could make enough money in the long run.
Queries + Shark’s Responses, and Final Deal
Mark Cuban: He questioned why the entrepreneurs were focusing on a small market niche instead of trying to reach a larger audience. He felt that marketing their app would be very challenging and ultimately decided to pass on the opportunity.
Robert Herjavec: He asked if there was really a large enough audience for the dating app being pitched. Since he wasn’t particularly interested in dating apps, he chose not to invest and left the pitch.
Nirav Tolia: He raised the concern of how the entrepreneurs could make their app stand out in a market that has many similar apps. He felt the challenges of distribution were too great and decided not to invest.
Lori Greiner: She expressed her love for cats, the theme of the app, but mentioned she didn’t have enough understanding of how apps work. Because of her lack of knowledge in that area, she opted out.
Kevin O’Leary: He was interested in the potential of the app because he had already invested in another cat-related company. He saw a possibility for merging the two audiences and offered a deal of $300,000 for 30% ownership of the company.
The founders countered Kevin’s offer by asking for 25% equity instead of 30%. However, Kevin insisted on keeping his offer at 30%.
In the end, the entrepreneurs agreed to his terms, hoping that his experience and connections would benefit their business.
Product Availability
Tabby was a unique dating app specifically designed for cat lovers. The Tabby app was available for both iPhone (iOS) and Android devices, having been downloaded more than 10,000 times.
It also had a website, which is no longer operational. In short, Tabby combined the world of dating with a love for cats, catering to those looking to connect with fellow cat enthusiasts.
What Happened To The Tabby After Shark Tank?
After appearing on Shark Tank, the app received attention from big media outlets like People, The Wall Street Journal, and Good Morning America. They also made improvements to the app, making it more secure and user-friendly.
The target audience was too small for the app to grow significantly. There were already well-established apps like Tinder and Bumble that made it difficult for this app to attract users. The connection to a notable brand, like Kevin’s Basepaws, didn’t lead to an increase in users or growth.
The app was shut down in early 2022. The website and social media pages are no longer active. The last update on social media was in February 2022.
Conclusion
Tabby created a new dating app for cat lovers, which she thought was a smart idea. However, she struggled to grow the app and make it popular. Kevin O’Leary offered to invest in her idea, giving it a chance to succeed. Unfortunately, the dating app industry was very competitive, and Tabby couldn’t make her app work.
Though the app didn’t succeed, it highlighted an interesting point: that people’s preferences for pets can play a significant role in their dating lives.

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.