Cardio workouts, like running or cycling, can sometimes feel dull and repetitive, making it hard for people to stay motivated to exercise. To tackle this problem, Destin George-Bell created a cool fitness app called Card.io. This app turns outdoor cardio into a game where users can compete to claim different areas in their city. This approach makes exercising more enjoyable and competitive.
Destin showcased Card.io on Shark Tank Season 16, looking for an investment of $150,000 in exchange for a 5% share of his company. The sharks found the idea interesting but had some concerns. After some back-and-forth discussions, Destin was able to make a deal with sharks Rashaun Williams and Daymond John, who agreed to invest the requested $150,000 in return for a 15% share of the company.
CARD.IO Net Worth Shark Tank Update 2025
Destin was looking for an investment of $150k in exchange for 5% equity in the company. At the time of the episode, he valued his company at $3 million. Destin successfully secured a deal with Rashaun Williams and Daymond John for an investment of $150k for 15% equity in the company. The investment adjusted the company’s net worth to around $1 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Card.io in 2025 is around $1.5 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Raushan Walliams and Daymond
$150,000 for 15% equity
$150,000 for 10% equity
Yes
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Daymond John
Partnered with Raushan
N/A
N/A
Mark Cuban
Out
N/A
N/A
Destin George-Bell Backstory + Their Initial Pitch
Destin George-Bell invented an app called Card.io to make cardio workouts more enjoyable. He noticed that many people found regular cardio exercises, like running or biking, to be boring. To tackle this issue, he created a game-like experience where users can compete to claim different areas of their city based on where they’ve run.
The app operates on a freemium model, meaning that while basic features are free for all users, run clubs can pay $25 a month for extra features and tools that enhance their experience.
During his appearance on the TV show Shark Tank, Destin highlighted some impressive figures: his app had 22,000 users across 70 countries, and they had successfully raised $470,000 in funding, which included $150,000 from grants related to the popular game Pokémon Go.
During the pitch, he sought an investment of $150,000 in exchange for 5% ownership of the company. Destin intended to use this investment to grow the app’s user base and develop partnerships that would help expand Card.io’s reach and impact.
Queries + Shark’s Responses, and Final Deal
Lori Greiner: She wasn’t interested in the app because it’s related to running and gaming, activities she doesn’t engage in. As a result, she chose not to invest.
Kevin O’Leary: He liked how Destin presented the app but felt there wasn’t enough supporting information or data to show that the app would be successful in the market. Therefore, he decided not to make an investment offer.
Mark Cuban: Mark felt that the business didn’t align with his interests or investment style, and he opted out of investing.
Rashaun Williams & Daymond John: This duo decided they wanted to invest $150,000 in the app, asking for a 15% ownership stake in return. Destin wanted to give up only 10% of the company for the same amount of money. They initially declined his counteroffer. However, after talking it over with his mom, Destin agreed to their original offer of $150,000 for 15% ownership.
Overall, while some sharks showed interest, others didn’t see the potential in the app, and Destin ultimately accepted an investment deal after some negotiation.
Product Availability
Card.io is a fitness app designed to make running outside more enjoyable by turning it into a game. When users go for a run, they can “claim” the areas they run through in their city, kind of like a game of territory where you compete with others.
The app is free to download and use, but there are some extra features available for running clubs that they can access for a monthly fee of $25. Currently, Card.io is available for iPhones, and there’s a version for Android phones on the way.
What Happened To The CARD.IO After Shark Tank?
Card.io is a company that gained popularity after its appearance on the TV show Shark Tank. They created an app that helps users in the fitness space, particularly for running and similar activities. After their TV debut, they saw a surge in interest and decided to make some changes to their app, such as allowing users on Android to join a waitlist to use it. They also added features like team chat groups, which enable friends or teammates to communicate easily within the app.
One interesting feature they introduced is called “ghost mode,” which allows users to compete in challenges anonymously, meaning they can participate without revealing their identity. This can add a fun element to competitions, as users can focus on improving their performance without the pressure of being identified.
Card.io has also partnered with marathons and running clubs, which helps them reach more users and build a community around their app. Their main goals are to grow the app’s user base and keep users engaged with the platform.
As of today, Card.io is still operational and continues to evolve. The app combines fitness, technology, and game-like elements to motivate users to stay active and reach their fitness goals.
Conclusion
Destin George-Bell appeared on the TV show Shark Tank to pitch his company, Card.io, which is an app designed to help people stay active in a fun way. During his presentation, he was able to convince investors Rashaun Williams and Daymond John to invest in his business, which is considered a success in the show’s context.
Even though there were some worries from the investors regarding how the app handles data and whether it fits well in the current market, Destin’s enthusiasm and creativity stood out. Card.io remains successful and is continuing to provide an enjoyable experience for its users who want to stay active.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
