Beddley Net Worth Shark Tank Update

Making your bed should not feel like a battle. But for so many people, dealing with duvet covers turns what should be a quick task into a frustrating chore. Anyone who has tried to wrestle a duvet insert into a traditional cover knows the struggle. It is a mess of lumps, bunching, and endless shaking. It is almost impossible to get the duvet lined up neatly.

Many people give up and sleep with a messy bed or skip the duvet altogether. Even worse, changing the cover to wash it becomes a dreaded event that people put off for weeks. These challenges are universal, whether you are single, a busy parent, or someone who simply loves a cozy bed. Yet the bedding industry never offered a true solution to this problem.

That is why Lola Ogden, the founder of Beddley, decided to create something new. She wanted to make life easier for everyone who owns a duvet. Beddley’s easy-to-use duvet covers open on three sides. This simple design lets people lay the duvet flat inside the cover with no struggle. Closing the cover is quick, neat, and hassle-free. Lola’s solution saves time and makes bed-making stress-free. 

She took her idea to Shark Tank in Season 11. She asked the Sharks to invest so she could spread Beddley’s innovative bedding across America and beyond. Lola knew that if the Sharks understood the daily frustration of wrestling with duvets, they might see the value in her invention. This episode of Shark Tank showed a determined entrepreneur trying to solve a common problem with a practical, elegant solution. But would the Sharks agree?

Beddley Net Worth Shark Tank Update

Lola Ogden was looking for an investment of $150k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $1.5 million. Lola did not secure a deal with any of the Sharks, so the company’s net worth remained around $1.5 million after the show. After the episode was aired, the company gained more exposure and continued selling its easy-change duvet covers through its website. As per my rough estimate, the current net worth of Beddley is around $4 million.

Lola Ogden Backstory + Their Initial Pitch

Lola Ogden grew up in Nigeria and later moved to the United States, where she built a career as an investment banker. But even with her successful job, Lola faced the same problem many people did: she hated changing her duvet cover. Every time she needed to wash her bedding, she spent forever trying to fit the duvet into the cover. It was exhausting and annoying.

Lola’s frustration turned into an idea. Why not design a duvet cover that makes it easy to get the duvet inside without the awkward dance of shaking, pulling, and realigning? Lola began sketching concepts for a better cover. She focused on a design that would open wide enough to lay the duvet flat, then close securely. Her idea was to open the cover on three sides so there would be no guessing or bunching.

Launching Beddley was not easy. Lola had to find manufacturers who could produce her design to a high standard. She decided to have the covers made in the United States, even though it was more expensive than overseas production. She wanted to ensure quality and support local jobs. The choice raised her production costs to about $57.50 per cover.

This was a big challenge because it meant her products would be priced higher than many other duvet covers on the market. Despite the obstacle, Lola believed that customers would pay more for the convenience and time saved.

On Shark Tank, Lola explained the common struggles with regular duvet covers. She demonstrated how easy it was to slip a duvet inside a Beddley cover. She showed how the three-sided opening made the process simple and quick. The Sharks were intrigued as she unzipped the sides, placed the insert flat inside, and zipped it back up in seconds. Lola asked the Sharks for $150,000 in exchange for 10% of her company.

She wanted to use the investment to grow her brand and make Beddley a household name. She described her sales model, which was mostly online direct-to-consumer through her website. She also shared that she had gotten into two Macy’s pop-up shops and that QVC had shown interest in selling her product.

Queries + Sharks’ Responses, and Final Deal

Lori Greiner was the first Shark to speak up after Lola’s pitch. Lori admitted that she understood the problem completely. She told Lola that many people struggled with duvet covers, including herself. But after hearing Lola’s sales numbers, she started to lose interest. Lola had sold only $12,000 year-to-date and $28,000 in the previous year. Lori said it was not the right investment for her because she did not see strong enough sales traction, so she decided she was out.

Mark Cuban also liked the product idea. He acknowledged the problem and thought Lola’s demonstration was impressive. But he felt the market size might not be big enough to build a huge company. Mark pointed out that the low sales numbers concerned him because it showed a lack of proof that customers were rushing to buy. He told Lola he was out because he could not see a clear path to growing Beddley into a large, profitable business.

Daymond John focused on marketing. He told Lola that marketing can eat up a lot of money quickly. He said it can feel like throwing cash into a black hole if you do not already have strong sales or a solid marketing plan. Daymond advised Lola to work on boosting sales and building a marketing strategy before thinking about investment. Since she was not yet ready, Daymond said he was out.

Kevin O’Leary asked Lola why she thought her sales were so low. Lola answered that she believed it was a marketing issue, not a product problem. She said that once people learned how easy the Beddley cover made their lives, they would buy it. Kevin disagreed. He thought that if people really wanted the product, sales would already be higher even without big marketing campaigns. Kevin bluntly told Lola that he could not invest and that he was out.

Barbara Corcoran was the final Shark to weigh in. She complimented Lola on her passion and the quality of her product. Barbara admitted that she personally disliked changing duvets and saw value in the idea. But Barbara was worried about the high production costs and low sales. She explained that it would be difficult to make Beddley profitable without either lowering production costs or dramatically increasing sales volume. Barbara concluded that the risk was too high for her, so she told Lola she was out.

In the end, none of the Sharks made an offer, and Lola walked out of the Tank without a deal.

Product Availability

Beddley duvet covers are designed to make changing your bedding easier than ever. The cover opens on three sides, allowing users to lay their duvet flat inside with no fuss. Once the insert is inside, the cover zips up along the three edges for a smooth, secure fit. The innovative design saves time and eliminates the frustration of bunching and misalignment.

Beddley covers come in a variety of colors, patterns, and materials, including luxury cotton options. Customers can choose sizes to fit twin, queen, and king beds. Each cover is made with high-quality stitching and durable materials, reflecting Lola’s commitment to offering a premium product.

The only place to buy a Beddley duvet cover is through the company’s official website, beddley.com. Lola continues to sell direct-to-consumer online, where she provides demonstration videos and detailed descriptions. During and after the COVID-19 pandemic, Beddley did not expand into physical retail stores beyond a couple of Macy’s pop-up events. As of now, the product is not available on QVC or major retail websites like Amazon or Walmart.

Pricing for Beddley duvet covers ranges from about $130 to $160, depending on the material and size. While it is on the higher end, customers who hate wrestling with traditional duvet covers find the price worth it for the time and hassle saved.

What Happened To Beddley After Shark Tank?

After appearing on Shark Tank, Lola did not give up. Even though the Sharks all passed, she continued to grow Beddley on her own. The COVID-19 pandemic presented new challenges and opportunities. When the pandemic hit, Lola quickly pivoted to making face masks to help frontline workers and communities.

This decision helped keep her business alive during a difficult time and allowed her to contribute to the fight against the virus. However, the time spent making masks meant that duvet sales took a hit.

Once restrictions eased, Lola refocused on selling duvet covers. She worked hard to rebuild sales and connect with customers through social media and her website. According to recent research, Beddley has reached $4 million in lifetime sales since launching. This shows that while growth has been slow, the business has found loyal customers who appreciate the convenience and quality of the product.

Beddley has not made it onto QVC yet, despite earlier interest. But Lola’s website remains the main hub for sales, and she keeps her followers updated on new designs and promotions. She has continued to expand her collection with more colors and styles. Beddley is still in business today and continues to promote the mission of making bed-making easier for everyone.

Conclusion

Beddley’s journey on Shark Tank was full of hope but ended in disappointment. Lola Ogden presented a smart solution to a real problem: the struggle of changing duvet covers. Her three-sided opening made the process simple and fast. But the Sharks were worried about low sales, high production costs, and whether there was enough demand for the product. None of the Sharks made an offer, so Lola left without a deal.

Despite that setback, Lola proved her resilience. She adapted during the pandemic, kept her business alive, and grew Beddley to $4 million in lifetime sales. She showed that even without a Shark’s investment, determination and hard work can help a business succeed. Today, Beddley continues to sell easy-to-use duvet covers online, bringing convenience to people who want a simpler way to make their beds.

Lola’s story reminds entrepreneurs everywhere that solving a real problem can still lead to success, even if the path is not easy.

Amna

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.