Anastasia Balyura had a great dream when she arrived at Shark Tank. She sought to address a problem that many dog owners face. She felt guilty about leaving her dog Trixie alone because she was a law student and a pet owner. She desired to always have her small puppy with her. She invented Heart Pup for that reason. It is a dog carrier that can be worn. It ensures that tiny dogs are always near their owners.
Anastasia made her Shark Tank pitch in Season 6. She requested $25,000 from the sharks in exchange for a 10% stake in her business. She showed them the carrier with her dog Trixie snuggled inside. The sharks were intrigued by the concept but demanded further details. Will the entrepreneur get a deal on Shark Tank? Check out the Heart Pup update to find out!
In our Heart Pup Update update research, Even now, Heart Pup remains in operation. The business keeps expanding. Anastasia added fresh styles and designs to her product line. The Heart Pup carrier is adored by customers. The product is both fashionable and practical. It is ideal for owners of tiny dogs.
These days, the company’s annual revenues come to about $500,000. Anastasia runs the company by herself. She bases her decisions on the knowledge she gained on Shark Tank. The primary source for purchasing the carriers is the Heart Pup website. Anastasia interacts with her clients online as well.
Heart Pup gained popularity following Shark Tank. Anastasia was able to develop her brand thanks to the publicity. She remained committed to her goal. Her goal was to assist dog owners in keeping their animals safe and close.
In terms of a Heart Pup Update update, On Shark Tank, Heart Pup did indeed get a contract. Anastasia requested $25,000 in exchange for 10% of her business. Daymond John recognized the possibility. He made an offer of $50,000 for 40% of the company. The offer was accepted by Anastasia. She thought Daymond could assist her in expanding her business.
Daymond was pleased with Heart Pup’s profit margins. Each carrier sold for $138 after costing $16 to produce. The company’s first-year sales had already reached $135,000. Daymond thought this was a good chance. His faith in the entrepreneur and the product led him to close the deal.
Heart Pup net worth Shark Tank Update 2025
Anastasia was looking for an investment of $25k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $250k. Anastasia successfully secured a deal with Daymond for an investment of $50k for 40% equity in the company. The investment adjusted the company’s net worth to around $125k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Heart Pup in 2025 is around $2 million.
Heart Pup was created by Anastasia Balyura. She came up with the idea because of her dog Trixie. Trixie is a petite, long-haired Chihuahua. Anastasia was determined to take her dog with her everywhere. She didn’t have time to go home during the day because she was a busy law student. She required a solution that fit her way of life.
For herself, she made the first Heart Pup carrier. She understood that it might be a hit with other dog owners. She decided to launch a business as a result. Her goal was to assist people in keeping their dogs near them.
Anastasia had difficulties at first. Each carrier was handmade by her. Time and effort were required for this. She also needed funds to expand her company. She wanted to set up a factory to make the carriers faster. She hoped the sharks would help her achieve that goal.
Initial Pitch
Anastasia brought her dog Trixie to Shark Tank. She demonstrated the carrier’s operation to the sharks. As Anastasia spoke, Trixie sat comfortably inside the Heart Pup carrier. The sharks found the notion appealing. They found it original and imaginative.
Anastasia gave an explanation of her company. She reported $135,000 in sales to the sharks. She made 980 sales in a single year. Each carrier sold for $138 after costing $16 to produce. Daymond John was impressed by these figures. The large profit margins appealed to him.
Anastasia requested ten percent stock in return for $25,000. She desired the funds to establish a factory. She could create the carriers more quickly this way. She also requested assistance with distribution and marketing.
Queries About The Product
The sharks asked Anastasia many questions. Robert Herjavec asked if the carrier would work for bigger dogs. Anastasia explained that the carrier was best for small dogs. She had designed it for small breeds like Chihuahuas and other tiny dogs. Mark Cuban asked if the product could work in other cities. Anastasia told him that she was starting small. She had focused on making it work in her local area first.
She explained that she planned to expand the business later. Kevin O’Leary asked if the business was making money. Anastasia said that the business had made $135,000 in sales. Kevin wanted to know more about the future of the business. He wanted to see how the business would grow. Daymond John was impressed with the product’s profit margins. He saw potential in the business.
He liked that the production cost was so low compared to the selling pri ce. The sharks all seemed interested but had their concerns. They wanted to know how Anastasia would grow the business. They were also curious about how she would scale the company. She had been making the products by hand. Would she be able to keep up with demand if her business grew?
Shark’s Responses and Final Deal
The sharks’ responses to the pitch varied. The first to leave was Robert Herjavec. He didn’t think he fit in well with the company. “I don’t think it was the right investment for me,” he added.
Robert was followed by Mark Cuban. He left too. “The business is too niche,” he stated. He believed that expanding the brand outside small areas would be challenging.
Lori Greiner died, too. She did not see a significant opportunity in the product and believed it to be too niche. She was worried that the product might not be in high enough demand.
“I don’t like the idea of carrying a small dog around,” Kevin O’Leary stated. The business did not interest him. But Daymond John was still interested.
Daymond John recognized the possibility. The product itself and the profit margins appealed to him. He extended an invitation to Anastasia. He made her an offer of $50,000 in exchange for 40% of the business. The 10% equity that Anastasia had first requested was far less than this. However, Anastasia agreed. She believed Daymond could assist her in expanding the company.
What Went Wrong With Heart Pup On Shark Tank?
Heart Pup encountered some difficulties in Shark Tank. The business’s potential for growth worried the sharks. They feared the product was too specialized. They also questioned if consumers other than tiny dog owners had a sufficient need for the product.
A few sharks believed the company would not be large enough to warrant their investment. Additionally, they questioned if Anastasia could meet demand in the event that the firm expanded.
However, Daymond John saw the possibility. He thought the company may be successful if the appropriate people were involved. He saw that Anastasia was dedicated to expanding the brand and that the product had a healthy profit margin.
Heart Pup’s wearable dog carrier is available for purchase on the company’s official website. The product is designed for small dogs. It is comfortable for both the dog and the owner. The carrier comes in different styles and colors. It is made from soft fabric that is easy to wear. The Heart Pup carrier is sold for $138. The production cost for each unit is only $16. The company is working on expanding the product line.
They now offer more styles and options. Heart Pup is available for sale directly from the website. In addition to the website, the company has been looking for ways to expand into other markets. The business is still in its early stages of growth. Anastasia is working hard to make the product available in more locations.
Conclusion
Heart Pup is a little company with lofty goals. Anastasia began by identifying an issue that she wished to resolve. She wanted to be able to accomplish whatever she needed to do while carrying her little puppy in comfort. People adored the stuff she made. The proposal was rejected by several sharks but Daymond John recognised the potential. He supported Anastasia in expanding the company and had faith in the product.
Heart Pup is a thriving company today. The business is expanding and sales are good. Heart Pup appears to have a promising future. Anastasia has built a profitable business thanks to her perseverance and hard work. She has demonstrated that everything is achievable with the correct goods and assistance.
Hey there, it’s Andaleb Youns. I am a freelance content writer and am currently pursuing a BS in English Language and Literature. I have expertise in writing Blog Posts, social media content, and copywriting. I know how it feels to be a student and still be dependent on parents to fulfill even basic daily needs. This realization became apparent while watching Shark Tank. Although I started watching this show out of boredom, it proved to be an inspirational show. The show made me realize the importance of hard work, being independent, and of having a business of my own. I still look forward to it for entertaining and inspirational content.
