We all have a family member who is always by our side and the most loyal company that we all can have. I am talking about dogs, a man’s best friend. While they remain by our side wherever we go sometimes we want to carry it around in our lap.
Anastasia Balyura, the owner of Heart Pup, has introduced a perfect pouch for dog owners. She has launched a dog carrier that is comfortable and fashionable at the same time. The product is handmade from an Italian Cashmere wool blend that is worn on both shoulders.
The owner came on Shark Tank to request $25K in exchange for 10% of her company. She also brought her dog with her in her carrier along with custom-made samples for the sharks to make an impression on them. Let’s explore her journey on the show.
Heart Pup Net Worth Shark Tank Update
Anastasia was looking for an investment of $25k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $250k. Anastasia successfully secured a deal with Daymond for an investment of $50k for 40% equity in the company. The investment adjusted the company’s net worth to around $125k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Heart Pup in 2024 is around $500k.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Kevin O’Leary
Out
N\A
N\A
Mark Cuban
Out
N\A
N\A
Robert Herjavec
Out
N\A
N\A
Lori Greiner
Out
N\A
N\A
John Daymond
$25K for 10%
$50K for 40%
Yes
The Owner’s Backstory
Anastasia was in her final years in Law school. She then constantly has to hold her dog, Tricksy, along with the heavy law books, which led her to make a pouch for her dog to carry along with her. This idea generated into Heart Pup business.
Her product is a simple pouch-like accessory that helps to carry dogs around without leaving them behind.
Initial Pitch
The owner came on the show to seek $25K for a 10% equity stake. Her product is basically a cashmere fabric to carry dogs around in a comfortable and fashionable way.
Daymond asked about her duration of selling the product and the amount she has sold so far. Anastasia replied that she started the business in July 2013 and she has sold 980 units so far.
Cuban then inquired about the selling rate of her product. She pointed out that each cost around $138.
Herjavec wanted to know the cost it takes her to make the product. The owner answered that it costs her $8 for the fabric and $8 for the production.
He also asked about her total sales so far. She highlighted that the total sales are $135K.
Lori inquired about her medium for selling the products. The sales are online so far.
Daymond wanted to know if the products were handmade. Anastasia replied in the affirmative.
He was also curious about her planning for the money she was asking for. She pointed out that she would get a factory for the production of her product.
Shark’s Response and Final Decision
Herjavec was the first shark out of the deal as considers the business to be of a very low scale.
Cuban then followed Herjavec and left the deal too as he doesn’t consider himself to be fit for the business.
Despite not getting any favorable response on Shark Tank, Anastasia still got Daymond on her side. Moreover, her business also flourished and she is now making $500K as an annual revenue, leading to an expanded business with more customers.
Anastasia makes herself visible with her simple product but a necessary one for all pet owners in the world. She proved the sharks wrong by not only getting Daymond on her side but also generating $500K in annual revenues.
Hey there, it’s Andaleb Youns. I am a freelance content writer and am currently pursuing a BS in English Language and Literature. I have expertise in writing Blog Posts, social media content, and copywriting. I know how it feels to be a student and still be dependent on parents to fulfill even basic daily needs. This realization became apparent while watching Shark Tank. Although I started watching this show out of boredom, it proved to be an inspirational show. The show made me realize the importance of hard work, being independent, and of having a business of my own. I still look forward to it for entertaining and inspirational content.
