First Saturday Lime Net Worth Shark Tank Update 2025

Many people love spending time outside, whether it’s relaxing in the backyard, gardening, or watching their kids and pets play on the lawn. But there is one problem that ruins these peaceful moments: insects. Mosquitoes, ants, fleas, and other pests can make outdoor spaces uncomfortable or even dangerous. Most people use strong chemical insecticides to keep bugs away, but these sprays and powders are often harmful to children, pets, and the environment.

Parents worry about their kids crawling on grass treated with toxic chemicals. Pet owners fear their dogs or cats will get sick if they lick or walk through treated areas. People wish for an easier, safer way to protect their families and homes from pests.

That’s why sisters Jessica Jacobs, Jana McDaniel, and brother-in-law Zac McDaniel created First Saturday Lime. They knew there had to be a better way to keep insects away without using harmful products. They turned to an old family recipe made with natural lime, which they grew up seeing their father use on the farm to protect crops.

They took that recipe and improved it, creating a mineral-based pest repellent that is easy to apply, safe for kids and pets, and effective against many insects. They named it First Saturday Lime because you only need to spread it around your yard or home once a month, on the first Saturday, for lasting protection. 

When they appeared on Shark Tank in Season 11, they shared their mission and passion with the Sharks. They wanted a partner who could help them bring this safe and eco-friendly solution to more families across the country. Their pitch was filled with excitement, hope, and determination to make outdoor spaces safer for everyone.

First Saturday Lime Net Worth Shark Tank Update 2025

Jessica, Jana, and Zac were looking for an investment of $100k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $1 million. They successfully secured a deal with Kevin O’Leary for an investment of $100k for 25% equity in the company. The investment adjusted the company’s net worth to around $400k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of First Saturday Lime is around $3.2 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	$100,000 for 25% equity	N/A	Yes
Lori Greiner	$100,000 for 33% equity, plus future funding	$100,000 for 25% equity, plus future funding	No
Daniel Lubetzky	$100,000 for 33% equity, plus future funding	$100,000 for 25% equity, plus future funding	No
Mark Cuban	Out	N/A	N/A
Robert Herjavec	Out	N/A	N/A

Jessica Jacobs, Jana McDaniel, and Zac McDaniel Backstory + Their Initial Pitch

Jessica Jacobs, her sister Jana McDaniel, and Jana’s husband Zac McDaniel grew up in a farming family where they learned the importance of working with nature, not against it. Their father had a special way of keeping insects away using lime, a mineral that naturally repels pests without harming plants, animals, or humans. For years, this family recipe stayed just that, a recipe passed down and used on their farm.

But the siblings started noticing how many people around them struggled with pest problems and how unsafe traditional insecticides were for kids and pets. They thought about how many families could benefit from their father’s safe method.

So they decided to start a company using his recipe, modernizing it into a product anyone could use. They developed First Saturday Lime, a finely ground lime powder mixed with citric acid that can be sprinkled around homes, gardens, and barns. This creates a barrier that repels insects but is completely safe for humans and animals. The product works because the lime dries out the exoskeletons of insects, driving them away without using toxic chemicals.

When the team stepped onto the Shark Tank stage, they explained why they created the product, sharing how they wanted to offer parents and pet owners a healthy alternative to dangerous sprays and powders. They told the Sharks they were asking for $100,000 in exchange for 10% of the company. They proudly shared that they had already reached $150,000 in sales for the year so far and expected to end the year at $350,000.

They highlighted that it only cost them $1.60 to produce a 20-pound bag of First Saturday Lime, but they sold each bag for $19.99, giving them excellent profit margins. They also mentioned they had a patent on the process they used in their factory, giving them an advantage over potential competitors. They explained that what they needed most was a strategic partner who could help them spread the word about their product and get it into more stores.

Queries + Shark’s Responses, and Final Deal

Robert Herjavec was the first Shark to ask questions. He wanted to know how people would learn to use the product because it wasn’t something most homeowners were familiar with. He pointed out that, unlike bug sprays that everyone recognizes, First Saturday Lime would require educating customers on how to apply it and what it does.

He thought that would be a big challenge and would take time and money. Because of these concerns, he decided he was not the right partner and went out.

Kevin O’Leary asked about shipping costs. He wanted to know how much it cost to send a 20-pound bag of the product. The founders explained that each bag cost about $10 to ship, which was a lot compared to the product’s price. Kevin was concerned that offering free shipping would eat into their profit margins.

He also said he thought there was a lot of work involved in educating customers about the product and helping them understand why they should switch from familiar chemical products. At first, Kevin said he was out because he didn’t want to spend years trying to teach the market.

Mark Cuban admitted he didn’t know anything about the pest control industry. He told the siblings that while he liked the idea of a safe, natural solution, he couldn’t offer them the support they needed. Mark decided to step out of the deal.

Lori Greiner was impressed by how safe and eco-friendly the product was. She told the founders she loved the idea of giving parents and pet owners a healthier choice. Lori offered them $100,000 for 33% of the company and said she would also fund future purchase orders to help them grow quickly. Guest shark Daniel Lubetzky liked the product as well, but felt he couldn’t bring enough value alone.

He asked Lori if she wanted to go in together on the deal. Lori agreed, and they made a joint offer for $100,000 for 33% equity, split between them, plus help with purchase orders.

The founders felt the equity amount was too high. They countered with 20% equity, but Lori and Daniel stood firm on their original offer. The founders then tried again, offering 25% equity, but Lori still said no. It looked like the negotiations were stuck.

Then Kevin O’Leary suddenly changed his mind. Even though he had earlier said he was out, he realized there was an opportunity to make money since the company already had sales and great margins. Kevin jumped back in and offered to do the deal at the counter amount of $100,000 for 25% equity. The siblings were excited and accepted Kevin’s offer, closing the deal and surprising the other Sharks with the last-minute twist.

First Saturday Lime Product Availability

First Saturday Lime is a unique product that gives families an easy way to protect their homes from insects without using harmful chemicals. The lime works by dehydrating the exoskeletons of bugs, making them avoid the treated area. Because it uses natural minerals and citric acid, it is completely safe for pets, children, and the environment. You only need to sprinkle it once a month, making it simple and convenient for busy families.

The founders recommend applying it on the first Saturday of each month, which is where the company gets its name. This routine helps people remember to keep their homes protected year-round.

First Saturday Lime comes in a 20-pound bag, designed to last for weeks. The product sells for around $19.99 per bag, and although shipping can be expensive for such a large item, many customers find it worth it for the peace of mind it provides. Customers can purchase First Saturday Lime directly from the company’s website, where they can also find instructions, testimonials, and videos explaining how to use the product.

The brand is now available in over 600 garden centers and retail stores across the United States, including major chains like Home Depot and Walmart. This widespread availability has made it easier than ever for customers to find the product locally. The founders have also expanded online sales through Amazon, allowing families nationwide to order it quickly and conveniently.

What Happened To First Saturday Lime After Shark Tank?

Since their appearance on Shark Tank, the founders of First Saturday Lime have continued to grow their business. Even though the deal with Kevin O’Leary did not close, they managed to increase their annual revenue to around $1 million. Their success came from their determination to keep marketing their product and getting it into more stores.

They worked hard to educate customers about why First Saturday Lime is better for their families than chemical alternatives. The brand was featured in popular publications like Better Homes and Gardens, USA Today, and Pets+, which helped raise awareness and build trust with new customers.

As of 2024, First Saturday Lime is still in business and thriving. The company’s website remains active, and they continue to expand their retail presence. Their social media accounts share tips on pest control, behind-the-scenes videos, and happy customer stories. The founders have stayed true to their mission of offering a safe, natural pest control solution that families can trust.

By combining traditional farming knowledge with modern marketing and distribution, they turned their father’s old recipe into a successful national brand.

Conclusion

First Saturday Lime’s journey on Shark Tank was full of ups and downs. The founders impressed the Sharks with their dedication to creating a safe, natural insect repellent. They initially received offers from Lori Greiner and Daniel Lubetzky but ultimately accepted Kevin O’Leary’s deal for $100,000 in exchange for 25% equity. However, that deal did not close after filming.

Despite this setback, Jessica, Jana, and Zac pushed forward. They kept building their brand, spreading their message of safer, eco-friendly pest control, and reaching more customers across the country.

Today, First Saturday Lime stands as a successful business, with annual revenues around $1 million and products available both online and in major retail stores. Families everywhere now have access to a natural, effective way to protect their homes from insects without worrying about harmful chemicals.

The founders’ story shows how belief in your product and commitment to your mission can help you overcome challenges and succeed, even without a Shark by your side.