KinField Net Worth Shark Tank Update 2025 

Nichole Powell noticed that many bug sprays contain a chemical called DEET, which can irritate skin, cause confusion, and even harm brain cells. Since she loved spending time outdoors, she wanted a better and safer way to protect herself from mosquitoes without using harsh chemicals. This led her to create a brand called Kinfield, which offers natural bug sprays, sunscreens, and skincare products.

In Shark Tank Season 14, she pitched her business and sought $250,000 for a 5% ownership stake to help Kinfield grow in retail stores. During her pitch, she presented her Golden Hour mosquito repellent, which is free from DEET and made with natural ingredients like citronella, lemongrass, and vanilla. The sharks were impressed with how it smelled and aligned with her mission, but some had concerns about whether the business could make enough money.

Two of the sharks, Barbara Corcoran and Tony Xu, noticed the potential in Nichole’s products and offered her the same amount she requested $250,000but for a larger 10% stake in the company. Nichole agreed to the deal, and now there’s curiosity about whether this partnership has helped her business succeed. 

KinField Net Worth Shark Tank Update 2025 

Nichole was looking for an investment of $250k in exchange for 5% equity in the company. At the time of the episode, she valued her company at $5 million. Nichole successfully secured a deal with Barbara and Tony for an investment of $250k for 10% equity in the company. The investment adjusted the company’s net worth to around $2.5 million. After the show was aired, Kinfield saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Kinfield in 2025 is around $10 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Tony Xu and Barbara	$250,000 for 10% equity	N/A	Yes
Lori Greiner	$250K for 5% + $4 royalty per unit sold until $250k is paid	N/A	No
Kevin O’Leary	$250K for 5% + $1.50 royalty per unit sold until $750k is paid	N/A	No
Barbara Corcoran	$250k for a 10% stake + a $2 royalty per unit sold until $250k is paid$250,000 for 10% equityPartnered with Tony	N/A	N/A
Mark Cuban	Out	N/A	N/A

Nichole Powell Backstory + Their Initial Pitch 

Nichole Powell started her company, Kinfield, because she really disliked using chemical bug sprays that can be harmful. She wanted to create a product that was safe, effective, and fun to use, something that people would enjoy having with them without worrying about the chemicals.

In 2019, Nichole began Kinfield with a small amount of money only $5,000 in sales. Her first product was called Golden Hour bug spray, which used natural oils instead of a chemical called DEET that many bug sprays use. Not only did it work well to keep bugs away, but it also smelled great!

In just a short time, her business grew a lot. By 2020, she made $187,000 in sales, and by 2021, it jumped to $565,000. By the middle of 2022, Kinfield was expected to reach a huge milestone of $2.1 million in sales. Although Nichole hadn’t started making a profit yet, her business was doing well because she was making a good amount of money from each product she sold.

For example, it only cost her $4.53 to produce each bottle of Golden Hour, but she sold it for $22. This gave her a profit margin of 75-80%.

Most of her sales (about 80%) came from people ordering online, with each customer spending around $45 on average. Nichole wanted to take her products to stores so people could buy them easily, especially when they needed bug spray quickly before going on hikes or to the beach. To help make that happen, she needed $250,000 to expand her business into retail stores.

Queries + Shark’s Responses, and Final Deal

Mark Cuban thought the product was good, but he worried it would cost a lot of money to put it in stores. He mentioned that you would need millions of dollars to be able to compete with other products in retail stores. Because he was concerned about these high costs, he decided not to invest.

Kevin O’Leary made an offer. He said he would give $250,000 for 5% ownership of the business. But there was also a condition attached: for every product sold, he wanted $1.50 until he made back $750,000 in total. Nichole, who created the product, thought the royalty was too high. 

Lori Greiner offered the same amount of money, $250,000, for 5% ownership, but her royalty was a bit higher; she wanted $4 for each product sold until she got back what she invested. Nichole felt that Lori’s offer wasn’t fair either and wanted to negotiate for better terms.

Barbara Corcoran and Tony Xu teamed up to make an offer as well. They said they would give $250,000 but wanted 10% ownership of the company. This time, there were no royalties. Nichole thought about this and decided to counter their offer. The entrepreneur accepted their offer.

Product Availability

Kinfield offers a variety of personal care products designed for outdoor use and skin comfort. You can buy their products online through their official website. Additionally, they are available in several retail stores including Credo, Goop, Anthropologie, Free People, and Grove Collaborative.

What Happened To The KinField After Shark Tank?

After appearing on the show Shark Tank, the company Kinfield made significant progress. They successfully finalized a business deal with investors Barbara and Tony, which helped Kinfield expand and improve its operations.

They added new products like deodorant, wipes, and face masks to their offerings, diversifying what they sell. Kinfield’s products became available in well-known stores such as Anthropologie, Goop, and Credo, making them more accessible to a wider audience.

The brand received positive attention and coverage from popular publications like Vogue, The New York Times, and Refinery29, which helped raise brand awareness. Kinfield’s earnings grew to $4 million each year, indicating strong business growth.

Conclusion 

Nichole Powell came onto the Shark Tank to pitch her product, which is a natural bug spray that’s safer than traditional chemicals. While some sharks were unsure about it, two of them, Barbara Corcoran and Tony Xu, saw the potential in her idea and decided to invest $250,000 in exchange for a 10% stake in her company. This investment allowed Nichole’s brand, Kinfield, to grow and reach $4 million in sales. 

Now, Kinfield is recognized as a top brand for clean, natural outdoor skincare products, showing that using natural ingredients can be more effective than chemical ones.