Every home cupboard tells the same story: countless plastic bottles packed with cleaners. They clutter shelves, crowd recycling bins, and, most worryingly, pollute the environment. The problem isn’t just the mess; it’s the mountains of plastic no one seems to notice until it’s too late. Enter Blueland: a bright idea born from this very frustration.
Blueland knits together a simple vision with a smart solution. Co-founders Sarah Paiji Yoo and Syed Naqvi asked themselves: What if we could ditch single-use plastic bottles by using reusable spray bottles and dissolvable cleaning tablets? Their answer is a clean, zero-waste system that works just like the sprays we know, but without the waste. It’s an idea that clicked not just with eco-conscious folks at home, but with million-dollar sharks on TV.
On Season 11 of Shark Tank, Sarah and Syed asked for $270,000 in exchange for a 2% share of their company. They brought a product that not only tidied homes but also stirred conversations, letting people rethink how cleaning can be green and guilt-free. From cluttered cabinets to plastic-free solutions, this Shark Tank episode set Blueland’s journey in motion.
BlueLand Net Worth Shark Tank Update 2025
Sarah and Syed were looking for an investment of $270k in exchange for 2% equity in the company. At the time of the episode, they valued their company at $13.5 million. Sarah and Syed successfully secured a deal with Kevin O’Leary for an investment of $270k for 3% equity and a $0.50 royalty per kit until the investment was paid back. The investment adjusted the company’s net worth to around $9 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Blueland is around $220 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Daniel Lubetzky and Lori
$1 million for 25 % equity$270,000 for 8% equity
$270,000 for 3% equity
No
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
$270 k for 5 % equity + 1 % advisory$270 k for 5% equity
$270 k for 3 % equity$270 k for 3 % equity + $0.50/kit royalty until $270k is recouped
Yes
Robert Herjavec
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Sarah Paiji Yoo Backstory + Their Initial Pitch
Sarah Paiji Yoo was a working mom learning about microplastics in baby food and water, an unsettling discovery she couldn’t ignore. She wanted cleaner homes and a cleaner planet for her child’s future. At the same time, chemist Syed Naqvi was exploring eco-friendly formulas. When Sarah proposed tablets that dissolve into reusable bottles, he saw real potential.
Their first challenge was proving it would work. They spent hours in labs ensuring the tablets performed as well as any popular cleaner, tested by independent labs and EPA-approved studies. Then came another obstacle: shifting mindsets. People were used to grabbing a new spray bottle each time. Moving them to tablets felt like convincing them to use soapstone in place of plastic.
On the Tank stage, Sarah and Syed shared their story softly but firmly. They showed how easy it is: fill the bottle with water, drop in the tablet, wait, and you’re ready. They asked for $270,000 for 2% of their company, citing $200,000 in sales just a month after launch. Their message was clear: this isn’t just cleaner, it’s a movement against waste.
Queries + Shark’s Responses, and Final Deal
Daniel Lubetzky asked first, with genuine interest. “Can this scale?” he wondered. When he got the numbers, he offered $1 million for 25% of the company. Sarah and Syed hesitated; they knew that the stake was too steep for a young company still finding its footing.
Lori Greiner followed but dropped out early. Robert Herjavec liked the idea but noted that consumer habits are tough to change. He bowed out, concerned about how hard it would be to win over mainstream buyers.
Mark Cuban was skeptical. He thought Blueland’s founders might be on the show for publicity, not growth. He didn’t see a long-term plan and decided not to invest.
Kevin O’Leary stepped in with a straightforward offer: $270,000 for 5% plus 1% advisor shares. Then came the negotiation. Sarah countered, asking for 3% equity and a fifty-cent royalty per kit sold until Kevin got his investment back. She explained it would align incentives without giving up too much. Kevin said yes. And that was the moment Blueland had a deal,and mentorship.
Blueland products are straightforward and modern. You receive beautifully designed reusable bottles, glass, or BPA-free plastic. Drop in a tablet, let it dissolve, and you’re ready to clean. Their line includes sprays for kitchens, bathrooms, glass, foaming hand soaps, dishwasher, laundry, and toilet bowl cleaners, all plastic-free, certified by the EPA, B Corp, Climate Neutral, USDA BioPreferred, EWG Verified, and Leaping Bunny.
You can buy directly from Blueland’s website, where they offer starter packs for around $12, kits for $39, and refills at about $2 each. They ship across the U.S. and offer autoship discounts. Since exiting the tank, they’re now carried in big-box stores like Target, Costco, The Container Store, Meijer, and Erewhon. They’re also sold on Amazon. Their presence ranges from direct-to-consumer to online giants and in-store retailers, making it easy for people to choose greener cleaning.
What Happened To The BlueLand After Shark Tank?
Blueland’s rollercoaster ride truly began once the episode aired. QVC spotlight: Just a week after the show, Kevin got them a spot on QVC, where they made $250,000 in a single week. By late 2020, annual revenue reached $6 million. They projected $10 million for 2022 and hit $10 million again in 2023. In early 2022, they raised a $20 million Series B led by Prelude Growth Partners, bringing total funding to $35 million
They launched over ten products, garnered 40+ patents, and diverted over 1 billion single-use bottles from landfills. They reached over $100 million in lifetime sales by 2022 and remained profitable. By mid-2024, the company’s valuation soared above $220 million, with Crunchbase and lead tracking platforms showing around $10 million yearly revenue.
They became B Corp certified, climate-neutral, and continued dignifying their mission through legislation and community efforts.
Today, Blueland remains in full swing. They employ nearly a hundred people worldwide and continue rolling out new scents, partnerships, apps that help recycling, and community initiatives. They’ve truly moved from a countertop startup to a mainstream sustainable brand.
Conclusion
Blueland’s journey from cluttered cabinets to Shark Tank dreams to eco-brand powerhouse is inspiring. They arrived asking for $270,000 and ended up partnering with Kevin O’Leary on terms they believed in. With reusable systems, eco-focused supplements, and big retail presence, they’ve shaped a new category in sustainable cleaning.
They secured a deal and used it to grow, with QVC, major retailers, venture capital, billions of plastic bottles saved, and certifications to match. Blueland is proof that the simplest ideas can spark huge change: a tablet, a bottle, and a cleaner future. Their story shows that a mother’s concern, a chemist’s mind, and a Shark’s support can clean more than just homes; they can clean the world.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
