SoaPen Net Worth Shark Tank Update 2025 

Getting kids to wash their hands properly can be a real challenge for parents. Many children tend to rush their handwashing, skip using soap, or don’t scrub long enough to effectively kill germs, which can lead to the spread of illnesses in schools and at home. Recognizing this problem, two young entrepreneurs, Amanat Anand and Shubham Issar, came up with an innovative solution called SoaPen.

SoaPen is a fun, colorful pen that is actually filled with soap. Kids can draw on their hands with it, and then, when they wash off the soap, they are encouraged to scrub for 20 to 40 seconds, which is the recommended time for effective handwashing. This makes the process more engaging for kids! It’s also designed to be safe, as it is non-toxic, vegan, and comes in scents that appeal to children.

In an appearance on Shark Tank Season 13, Amanat and Shubham sought an investment of $100,000 for a 10% share in their company. Although many sharks felt the timing was not right for their investment, Nirav Tolia surprised everyone by pursuing them after their pitch. He offered them $100,000 for 10% equity plus $1 for every unit sold until he recouped $200,000. This was a unique deal that added an extra incentive for the entrepreneurs.

SoaPen Net Worth Shark Tank Update 2025 

Amanat and Shubham were looking for an investment of $100k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $1 million. Amanat and Shubham successfully secured a deal with Nirav Tolia for an investment of $100k for 10% equity plus a $1 royalty on each unit sold until $200k was repaid. The investment adjusted the company’s net worth to around $1 million. After the show was aired, SoaPen saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of SoaPen is around $1.5 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Nirav Tolia	$100,000 for 10% equity + $1 royalty on each unit sold until $200,000 was repaid.	N/A	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Robert Herjavec	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Amanat Anand and Shubham Issar Backstory + Their Initial Pitch 

Amanat Anand and Shubham Issar, who became friends in college, shared a strong interest in design and public health. During their research on child hygiene, they were alarmed to find that millions of children fall ill each year due to inadequate handwashing practices. This revelation motivated them to develop an innovative product called SoaPen, which is a soap dispenser that resembles a marker.

The idea was to make handwashing enjoyable for kids by combining it with doodling, an activity many children love.

Kids use the SoaPen to draw on their hands. They then rinse their hands under water. The soap takes over 30 seconds to wash off, which encourages thorough scrubbing. After rinsing, they have clean hands free of germs.

Each 3-pack of SoaPen costs $4 to make. They sell each 3-pack for $14.99. At the time of their pitch, they had made $85,000 in sales since launching in 2019. They spent nothing on advertising; their only promotion came from being featured in a magazine, which led to selling out 5,000 units in three weeks.

While the sharks were impressed by the concept of SoaPen, they were concerned about the product’s sales figures and the financial aspects of the business.

Queries + Shark’s Responses, and Final Deal

Robert Herjavec questioned why no one had done this before, acknowledging that the product was good. However, despite seeing potential, he admitted it wasn’t something he personally wanted to invest in. His hesitation likely stemmed from either a lack of personal interest in the industry or uncertainty about its scalability, leading him to pass on the deal.  

Lori Greiner appreciated the scents and recognized the product’s appeal, but her primary concern was scalability. She felt the business was still in its early stages and lacked the infrastructure to grow quickly enough to meet demand. Because of this, she decided not to invest, emphasizing the importance of a clear path to expansion before committing her capital.  

Kevin O’Leary focused on the financials, particularly the unclear customer acquisition cost. He pressed the entrepreneurs on their marketing strategy, wanting to see a concrete plan for attracting buyers. Without stronger sales numbers or a well-defined approach to customer growth, he deemed the investment too risky and opted out, reinforcing his reputation for demanding solid financial foundations.  

Mark Cuban honed in on distribution, questioning whether the founders could sell beyond Amazon. He saw their reliance on a single platform as a major weakness, as it limited their market reach and made them vulnerable to changes in Amazon’s policies or competition. Unconvinced by their expansion strategy, he chose not to invest, stressing the need for diversified sales channels.  

Nirav Tolia initially shared the others’ concerns about the business being too early-stage. In a surprising twist, he offered $100,000 for 10% equity plus $1 per unit sold until he recouped $200,000. This hybrid deal balanced equity with a royalty-like return, mitigating his risk while supporting the entrepreneurs. Amanat and Shubham, thrilled by his belief in them, immediately accepted, securing both funding and industry expertise.

Product Availability

You can buy SoaPen from their official website and Amazon. A 3-pack costs $14.99. The ingredients are vegan and non-toxic, making them safe for children. SoaPen comes in enjoyable scents like berry, citrus, and vanilla. It uses a hand washing method approved by the CDC to help kids learn to wash their hands properly.

What Happened To The SoaPen After Shark Tank?

After Shark Tank, the business has gained a lot of popularity online, with over 10,000 followers on Instagram and videos on TikTok that have gone viral (which means they were shared and viewed by many people). They are selling around 200 products every month on Amazon, which is a steady amount. They’ve introduced a new product called educational socks that help kids learn about color mixing.

The brand is still small and not as well-known compared to big companies like Dial (a popular soap brand). They have not yet partnered with major retail stores like Target or Walmart, which would help them reach more customers.

The business is still running, but hasn’t achieved huge success. They expect to make between $100,000 and $200,000 in sales each year. Their main focus remains on selling directly to consumers and through Amazon. 

Conclusion 

SoaPen’s experience on Shark Tank was quite unique. At first, all the sharks decided not to invest in the company. However, Nirav Tolia, one of the sharks, changed his mind at the last moment and offered a deal. 

Although SoaPen hasn’t become extremely famous yet, they are consistently selling their products online. The main success of SoaPen is showing that fun products related to hygiene can be popular. If they start selling in schools or physical stores, there’s a good chance they could do really well in the future!