PLUFL Net Worth Shark Tank Update 2025

Yuki Kinoshita and Noah Silverman were college students who noticed something important: studying and attending classes often left students feeling tired and uncomfortable. They found that places like libraries and dorms didn’t offer good spots for taking breaks or naps. So, they came up with a creative solution: a super comfy bed for people! They named this product Plufl.

To make their idea a reality, Yuki and Noah launched a campaign on a platform called Kickstarter, where people can fund creative projects. Their campaign was a big hit, raising more than $280,000, which showed that many people loved the concept of the Plufl.

Next, they took their idea to a TV show called Shark Tank, where entrepreneurs pitch their products to sharks. They asked for $200,000 in exchange for 10% of their business to help increase production of the Plufl. While some Sharks had doubts, others, like Mark Cuban and Lori Greiner, saw the potential of their comfy bed and decided to work together to make an offer.

PLUFL Net Worth Shark Tank Update 2025

Yuki and Noah were looking for an investment of $200k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $2 million. Yuki and Noah successfully secured a deal with Mark and Lori for an investment of $200k for 20% equity in the company. The investment adjusted the company’s net worth to around $1 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Plufl in 2025 is around $1.5 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Robert Herjavec	Out	N/A	N/A
Lori Greiner and Mark	$200K for 20% equity	$200K for 15% equity	Yes
Kevin O’Leary	$200K for 30% equity	N/A	No
Emma Grede	Out	N/A	N/A
Mark Cuban	Partnered with Lori	N/A	N/A

Yuki Kinoshita and Noah Silverman Backstory + Their Initial Pitch 

Noah was working at a coffee shop when he noticed a giant dog, a Great Dane, peacefully sleeping on a fluffy dog bed. This gave him a cool idea: he wondered why humans didn’t have beds that comfy too! 

So, he looked online for something similar but didn’t find anything. That’s when he teamed up with his friend Yuki, and together they created something they called Plufl. The Plufl is basically a huge, cozy dog bed made for people! 

Starting out wasn’t easy. People weren’t used to the idea of a “dog bed for humans,” so they had to convince others that it was a good idea. After people ordered their beds online (using a platform called Kickstarter), they had to wait a long time for their beds to be made and delivered. It cost $140 to make each bed, but they sold it for $399, which is quite expensive.

Later on, Yuki and Noah went on a show called Shark Tank where they pitch their business to Sharks. They asked the Sharks for $200,000 in exchange for 10% of their business. They shared some pretty impressive information. They raised $280,000 from people who backed them on Kickstarter. They had $130,000 worth of pre-orders from customers who wanted to buy their beds. However, they hadn’t yet delivered any beds because they were still busy making them.

When the Sharks tried out the Plufl, both Robert Herjavec and Mark Cuban found it surprisingly comfortable! This was important because it showed that even experienced business people liked the product, which could help attract more customers. 

Queries + Shark’s Responses, and Final Deal

Kevin O’Leary’s Offer: He offered them $200,000 for 30% of the company. He wanted to own a larger part of the company because it was still new, which meant it could be risky.

Mark Cuban & Lori Greiner’s Deal: They also offered $200,000, but they wanted 20% of the company. They believed they could help the company grow and be successful by improving how the product is made and sold.

Emma Grede: She was concerned that not enough people would want to buy this product. She decided not to invest 

Robert Herjavec: He didn’t think he would personally use the product, so he didn’t see it as a good investment for him.

 In the end, Yuki and Noah decided to accept the 20% deal from Mark and Lori.

Product Availability

If you’re interested in getting a Plufl, which is a special kind of cozy and comfy bed or sofa, you can buy it right from their official website. 

The price for a Plufl is $350 right now, but it used to cost $399, so you’re getting a good deal! If you order it, it will usually arrive at your place within 3 to 7 business days if you live in the U.S. 

What Happened To The PLUFL After Shark Tank?

Mark and Lori made a deal about working with Plufl to help them grow their business. But after they appeared on a TV show called Shark Tank, their deal didn’t happen. However, the team at Plufl didn’t give up. They sold over 3,000 units of their product because people saw them on Shark Tank and got interested.

They moved to a fulfillment center, which is a place where they store their products and send them out to customers. This helped them deliver products faster.  

They lowered their product price to $350 to make it easier for more people to buy it. In 2022, they made $1 million in sales! This showed a lot of people wanted what they were selling. They launched new products, including something called the Hugl cooling pillow, which sounds really comfy!

As of now in today, the company has sold over 12,000 units of its products, which is even more than before. Their business is valued at $1.5 million, meaning people see it as a worthwhile company. They are making $280,000 a year, which is their revenue, the money they earn from selling products. They were featured in House Beautiful magazine, which is a big deal because it’s a popular magazine about homes and design. So, Plufl has really grown and done well since then!

Conclusion 

Plufl is a company that makes something really unique, it’s like a bed for people that looks and feels a lot like a dog bed! They went on a TV show called Shark Tank, where entrepreneurs pitch their ideas to wealthy investors (called “sharks”) to try and get money to help their businesses grow.

During their time on Shark Tank, they managed to get a deal with two of the sharks, Mark Cuban and Lori Greiner. A deal means that the sharks agreed to help them with money and advice in exchange for a part of their company. However, this deal didn’t go through in the end. 

Even though the deal didn’t happen, being on Shark Tank helped Plufl get a lot of attention, which is super important. Because so many people saw them on the show, they were able to sell thousands of their special beds! Now, Plufl is worth $1.5 million, which means it’s a really successful business.