Pet owners often worry about what would happen to their pets if something unexpected happened, like an accident or emergency. For example, Arsy Khodabandelou faced this fear when he nearly got into a serious car accident. He realized that if he had been hurt, his dogs would be left alone in his apartment without help.
To address this concern, he developed Woof, a pet safety app that helps ensure pets are cared for when their owners can’t get home. The app works by setting a timer based on the owner’s daily schedule. If the owner doesn’t return or check in by the expected time, Woof alerts emergency contacts. If no one responds, the app can arrange for someone to check on the pet and make sure it’s safe.
In an appearance on Shark Tank Season 14, Arsy sought $100,000 for 10% equity in his company to help with marketing and enhancing the app’s features. However, none of the sharks made an offer. Despite this setback, Woof continued to operate and improve its services.
Woof Net Worth Shark Tank Update 2025
Arsy was looking for an investment of $100k in exchange for 10% equity in the company. At the time of the episode, he valued his company at $1 million. Arsy did not secure a deal with any of the Sharks. After the show was aired, Woof saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Woof in 2025 is around $1 million.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
Robert Herjavec | Out | N/A | N/A |
Lori Greiner | Out | N/A | N/A |
Kevin O’Leary | Out | N/A | N/A |
Daymond John | Out | N/A | N/A |
Mark Cuban | Out | N/A | N/A |
Arsy Khodabandelou Backstory + Their Initial Pitch
Arsy Khodabandelou created the Woof app after a frightening experience where he nearly got into a car accident. The thought that his dogs might be left alone if something happened to him worried him deeply. He realized there was no way to ensure pets would be cared for if their owners suddenly couldn’t make it home.
To address this issue, Arsy spent several months designing the Woof app. The main idea is straightforward yet impactful: users can enter their daily routines, including when they leave home and when they plan to return. If they don’t check back in on time, the app steps in to take action. It first tries to reach the owner; if there’s no answer, it then notifies emergency contacts. If no one responds, Woof will arrange for someone to check on the pet.
Additionally, the app features a “pet passport”, which is a digital file containing important information about each pet, like medical records and feeding instructions. This helps make sure that anyone caring for the pet has all the necessary details.
Before appearing on Shark Tank, Arsy had spent just $2,500 on marketing the app and had managed to get a little over 100 paid subscribers, who paid either $2.99 a month or $30 a year. The app was activated four times in its first three months, but none of those situations escalated to needing a full wellness check.
When Arsy pitched Woof on Shark Tank, he explained how the app works and why it is important. The Sharks saw potential in the idea but also had some concerns.
Queries + Shark’s Responses, and Final Deal
Robert compared “Woof” to a pet concierge service, which is like having a helper who takes care of your pets when you can’t. He thought it was a cool idea but was unsure if people would actually pay money for it. He also questioned if the app could grow and help a lot of people in different places. In the end, he decided not to invest his money in it.
Kevin looked at the numbers for the app and noticed there were only 100 paying users. That’s not a lot of people showing interest, so he thought the business wasn’t strong enough. He also wasn’t sure if local governments would help if someone needed a check on their pet. Because of these reasons, he passed on the deal, meaning he chose not to invest.
Mark felt that the app was too niche, which means it was aimed at a very small group of pet owners. He believed most pet owners wouldn’t think about needing this service until they were in a situation where they needed it. He also worried about what could happen if something went wrong with the app, which could lead to legal problems. So, he also decided not to invest.
Daymond noticed that Arsy, the person behind “Woof,” didn’t own the “Woof” trademark. This is like not having a legal right to use a name that could let others copy the idea easily. Since he saw this as risking money without protection, he chose not to make an offer to invest.
Lori Greiner liked the idea behind a pet-related app but thought it wasn’t developed well enough. She suggested that the app creators should team up with pet insurance companies or veterinarians to help the app grow more quickly. Since there wasn’t a clear plan for how the app could expand, Lori decided not to invest in it.
In the end, Arsy didn’t get any funding, he chose to keep working on the app to improve it.
What Went Wrong With Woof On Shark Tank?
The Sharks had some worries about a particular app called “Woof.” The app only had 100 paying users, which is very few. This suggests that not many people find the service valuable enough to pay for it, raising doubts about its potential for growth.
There was a fear that if the app’s wellness check feature didn’t work as expected or caused problems, the creators could face legal trouble. This is a significant concern for any business that deals with health-related services.
The name “Woof” wasn’t fully protected by trademark law. This means that someone else could potentially use the same name, which could lead to brand confusion or legal disputes. The app addresses a specific issue that most people don’t think about, which limits its audience. If only a small group of customers is interested, it might be hard for the business to grow.
Despite these concerns, the creator of the app, Arsy, continued to make improvements to it, showing their commitment to the project and belief in its potential.
Product Availability
Woof is an app you can subscribe to that helps you take care of your pets. There are two payment options available:
– Monthly Plan: $2.99 each month
– Annual Plan: $30 for the whole year (which is a bit cheaper if you pay once).
You can download Woof from the Apple App Store, Google Play Store, or directly from Woof’s official website. The app is designed for pets of all kinds, so it’s useful not only for dogs and cats but for any type of pet you have!
What Happened To The Woof After Shark Tank?
Even though Woof didn’t get any investment from Shark Tank, it kept going strong. The app is still available for download on both Apple and Google app stores. In the middle of 2024, the developers made updates to the app to make it work better. By today, the company’s estimated value was around $1 million. However, the app hasn’t grown very quickly. It still has a small group of loyal users who like using it.
Conclusion
Arsy Khodabandelou presented a product called Woof on Shark Tank. The purpose of Woof is to protect pets during emergencies, which is an important issue for many pet owners. Although the Sharks thought the idea was good, they were concerned about whether enough people would want to buy it and whether there could be any legal problems. Because of these worries, they decided not to invest in it.
Even though the show didn’t lead to a big breakthrough for Woof, the product is still available with improvements made over time. While it hasn’t turned into a major success, it serves a valuable purpose by helping pet owners feel more secure about their pets’ safety.

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.