Dogue Net Worth Shark Tank Update

Today, pets are more than just animals; they are beloved family members in many households. Just like us, they deserve special care and treats. They now have their own product lines, from cozy beds and toys to stylish accessories, and even dedicated spaces in our homes. Yet, when it comes to their food, it often still looks dull, old-fashioned, and unappealing. Served in plain dog bowls, it lacks the excitement and freshness that a cherished pet might enjoy.

Rahmi Massarweh and Alejandra Vasquez, the owners of Dogue, are a true pets rescuer. They have launched delicious and protein rich dessert-like foods for dogs that are not only healthy but also look exciting like a premium restaurant dessert menu. Their dishes include Petit Gateau made from pasteurized chicken breast, a creamy cake made out of wild elk, fermented goat milk, and organic berries. They also host the world’s first tasting menu where a dog is a special start guest.

The owners came on Shark Tank to request $100K in exchange for 20% of their company. They also brought their pet dog, Achilles, to the show to demonstrate how much dogs like their pastries and dog foods. Let’s see if they got the deal or not.

Dogue Net Worth Shark Tank Update

Rahmi and Alejandra were looking for an investment of $100k in exchange for 20% equity in their company, Dogue. At the time of the episode, they valued their company at $500k. Unfortunately, they did not secure a deal with any of the sharks. After the show aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Dogue in 2024 is around $2.5 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	Out	N\A	N\A
Mark Cuban	Out	N\A	N\A
Lori Greiner	Out	N\A	N\A
Robert Herjavec	Out	N\A	N\A
John Daymond	Out	N\A	N\A

The Owners’ Backstory

Rahmi is a professionally trained chef and has a Le Cordon Bleu degree. Afterwards he and his wife, Alejandra, combinedly opened a café in San Francisco with the name Bon Appetit. In order to make use of his chef capabilities, he also experimented with dog foods and made pastries with fish, chicken, and elf meat inside them to give pet dogs a special treat and a fine-dining experience. Thus, leading to the foundation of the Dogue company.

Initial Pitch

The couple came on the show to seek $100K for 20% equity stake. Their product includes pastries and prepackaged meal made with fresh, whole foods for dogs. They have a Bon Appetite Café as well where every Sunday they offer a pre fix course tasting menu which include dishes made from wild Moroccan sardines and cuttlefish.

Queries about the Product

Daymond asked the first question if their product is also sold as retail. Rahmi highlighted that they have a retail store in San Francisco.

Kevin inquired about the total area covered by their store. The owner replied that it is a little more than 1600 feet and it is their only location.

The shark was also interested to know about their monthly gross. He related that they opened the store just a year ago and they are making $20K a month. He also added that their profit and sales are on the same level.

Moreover, he wants the Shark to make their dog food product more renowned and have a broader reach.

Herjavec asked if all their dog food products are made in a fancy way as presented on the show. Alejandra pointed out that the prepackaged one looks very slouchy.

Mr. Wonder then inquired about the cost of the dog food product and its selling price. Rahmi highlighted that it costs them $2 for each eight-ounce pack and then sells it for roughly $8.

The shark also asked about the selling prices and costs of individual pastries. The white pastry costs him $0.85 to make and then he sells it for $15.

Lori was surprised to know the high price of the pastry. The owner pointed out that the pastry’s look is the secret sauce that captures people’s attention.

Herjavec asked about their plans to scale the product and their percentage ratio of sales of the special products. Rahmi answered that for that purpose they have come on Shark Tank. Out of the $20K sales a month, $11K comes from dog food and the rest from the special treats.

Kevin was curious to know about the duration for the dog food to sustain and remain fresh. He replied that if the owner keeps them in the refrigerator, they will last over a year as they are vacuum packaged. 

Shark’s Response and Final Decision

Lori was the first to drop the deal as she thinks their business is not scalable enough and it is too costly to sustain too.

Cuban followed Lori and dropped the deal too because of the same reasons.

Kevin also backed out as he thinks the business will have issues with the shipment of the product.

Daymond after advising them to just stick with the direct-to-consumer business, dropped the deal too as he thinks the product won’t get any shelf space in the stores being a refrigerated goods.

Lastly, Herjavec left the deal as well because of their lack of planning regarding the shipment issues. Unfortunately, the couple left the tank without any deal on their hands.

Product’s Availability

After leaving the show without a deal, they’re still facing the same shipping issues the sharks pointed out. Many of their products are currently low or out of stock online. Besides pastries, they also sell supplements, meal toppers, and treats, all available on their Dogue website.

Conclusion

Although Dogue didn’t secure a deal on Shark Tank, the company continues to offer unique, gourmet treats for dogs, reflecting their passion for high-quality pet nutrition and fine dining experiences. Despite their impressive concept and quality ingredients, the business faces challenges with product scalability and shipping, issues that were a key reason the sharks decided to pass on the investment.

Nonetheless, Dogue remains committed to providing pet owners with premium, fresh, and visually appealing treats that can still be found on their website, alongside other products like supplements and meal toppers.