Eyesight issues are very common in childhood, especially refractive amblyopia. Luckily this can be easily treated by wearing an eye patch on the stronger eye to give strength to the weaker eye. However, such patches are uncomfortable and extremely difficult to convince the kids to wear them all the time.
Paige Brattin, the owner of Worthy Brands, has the perfect solution for all mothers who are suffering to make their kid wear an eye patch. The worthy brand provides colorful and breathable eye patches that a kid can wear on her own. The product is patented with medically approved adhesives for skin and different sizes that can perfectly fit the eyes of kids.
The owner came on Shark Tank to request $250K in exchange for 10% of her company. She also demonstrated how it worked on her daughter and she is now completely free from the issue through a video demo. Let’s explore her journey on the show.
Worthy Brands Net Worth Shark Tank Update
Paige was looking for an investment of $250K in exchange for 10% equity in the company. At the time of the episode, she valued her company, Worthy Brand, at $2.5 million. Paige did not secure a deal with any of the Sharks, so the valuation remained unchanged. After the show aired, the company saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Worthy Brand in 2024 is around $3.5 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Kevin O’Leary
Out
N\A
N\A
Mark Cuban
Out
N\A
N\A
John Daymond
Out
N\A
N\A
Lori Greiner
Out
N\A
N\A
Candace Nelson
Out
N\A
N\A
The Owner’s Backstory
Paige related that when her daughter Eddy, was only five years old, she found out that Eddy had refractive amblyopia, which can be the reason for childhood blindness. The disease was luckily treatable by wearing a patch over the stronger vision sight to transfer energy to the low-sighted one. However, the eye patch found in the market was uncomfortable so she made an eye patch that is seen as worthy and breathable.
This invention made the vision issues in her daughter completely disappear making her a proud mother of a fourteen years old honor student.
Initial Pitch
The owner came on Shark Tank to seek $250K for a 10% equity stake. Her product is a kid-friendly eye patch with different designs for kids that makes the tough journey of wearing an eye patch for hours a day easier and fun.
Queries about the Product
Candace asked the first question about the number of kids that are suffering from refractive amblyopia. Paige replied that 1 in 45 kids suffer from the issue, amounting to 2M kids in the US alone.
Kevin then asked about the duration it takes for the kids to keep wearing the patch. The owner highlighted that every diagnosis has a different time duration. For some kids, it is used for two hours a day for six months while for her daughter it took at eight years and for eight hours a day to completely solve the vision problem.
Cuban then asked if there were other companies with the same product. Paige replied in affirmative and highlighted that there is only one that is competing in a similar product line.
Candace wanted to know if the other eye patches have designs like hers. She answered that other patches are pear-shaped while her Worthy Brand patch makes the tough adhesive part to get attached to the upper skin of the forehead. She also added that both her eye patch shape and adhesive part are patented.
Kevin was curious about her sales. The owner replied that she started the business in 2019 and made around $150K in sales. For the last four years, her sales have been $1.7M collectively. For this year she is almost around $200K.
Cuban then inquired about the number of patches in one package and their selling rate. Paige pointed out that there are 50 patches in one packet and they are selling for $27.50 at the website and $28.50 at Amazon. It costs her $7 to make.
Daymond wanted to know how she found the customers to sell her patches. She replied that she has no interest in social media marketing but through a pediatric conference, she was able to sell her product.
Lori then asked about her other partners in the business. She pointed out that she has no partners and she runs the business on her own.
Shark’s Response and Final Decision
Kevin was the first shark out of the deal but he was amazed at the product.
Cuban and Daymond backed out too as they considered that her business was already going very well and she did not need any partners.
Lori and Candace followed the other sharks and decided to leave the deal for the same reasons.
Product’s Availability
Although Worthy Brand was not able to secure a deal on the show, the company still made it through the wider horizon. Additionally, the business now has launched an app for both Android and IOS that provides mini-games for kids at $2.99.
Conclusion
Thus, Paige with her kid-friendly medical innovation made an impression not only on sharks on the show but also on mothers around the country. Her patented and designed eye patch makes the eye vision journey easier and fun.
Hey there, it’s Andaleb Youns. I am a freelance content writer and am currently pursuing a BS in English Language and Literature. I have expertise in writing Blog Posts, social media content, and copywriting. I know how it feels to be a student and still be dependent on parents to fulfill even basic daily needs. This realization became apparent while watching Shark Tank. Although I started watching this show out of boredom, it proved to be an inspirational show. The show made me realize the importance of hard work, being independent, and of having a business of my own. I still look forward to it for entertaining and inspirational content.
