Mothers are like superheroes, juggling multiple responsibilities every day. Along with managing their jobs and household tasks, they also take on the important role of caring for their babies. To ensure their little ones have enough nourishment while they’re away, many mothers take the extra step of storing breast milk in advance. This way, even if they’re busy or out of the house, their babies still have a healthy meal waiting for them.
However, despite their efforts, there are times when the stored milk spoils. When this happens, all the time and energy mothers put into preparing and storing the milk feels wasted. It can be disappointing, as they want nothing but the best for their babies and work so hard to make sure everything is taken care of.
Veon and Sean Brewster, the owners of Veba Baby, have introduced a system to have a check on the stored milk. The product is a smart baby bottle monitor that helps to keep the record of the milk’s expiration. It works by sliding the monitor onto the bottle and then it tracks the temperature of the milk. Afterwards it sends a notification on our mobile phones and alerts the parents if the milk is going to expire.
The owners came on Shark Tank to request $150K in exchange for 15% of their company. They also presented the sharks with their monitor and baby feeders to highlight the functionality of their product. Let’s explore their journey on the show.
Veba Baby Net Worth Shark Tank Update
Veon and Sean Brewster were looking for an investment of $150K in exchange for 15% equity in their company. At the time of the episode, they valued their company, Veba Baby, at $1 million. Unfortunately, they did not secure a deal with any of the Sharks, so the valuation remained unchanged. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Veba Baby in 2024 is around $2.5 million.
Veon shared that they spent two years developing their product, which they successfully launched just five weeks ago. The inspiration for creating a milk monitor actually came from a personal experience with their newborn. After giving birth, Veon found it challenging to keep track of stored breast milk. One day, after spending 40 minutes pumping, the entire batch spoiled, which was incredibly frustrating.
This experience sparked the idea of making a special device that could monitor the milk’s temperature. With this monitor, parents can ensure the milk is safe and fresh, saving them time and reducing waste.
Initial Pitch
The couple came on the show to seek $150K for a 15% equity stake. The product is a milk monitor that analyzes the freshness of the milk and alerts the users whenever it is going to spoil or expire. The monitor basically tracks the temperature of the milk bottle.
The device works by activating the button on the monitor and then it tracks the lapse time. Then a notification is sent on the app regarding its time lapse and the temperature of the milk.
Queries about the Product
Kevin asked the first question about the average shelf life of breast milk. Veon highlighted that it can last up to four hours in room temperature and up to four days when stored in a fridge. However, when a baby’s saliva gets mixed with the milk it expires in just two hours.
Emma, the guest shark, asked if every bottle needed a separate monitor. The wife replied in the affirmative.
Cuban inquired about the selling price of a single unit and the cost it took them to make one. Sean mentioned that it sells for $89 and it costs them $45 to make. However, Sean also claimed to reduce that price to 30%.
Kevin wanted to know about their sales. Veon mentioned that as they launched just 5 weeks ago, their sales are only $3K.
He was also interested in the number of users of their app. There were about 70 users.
Herjavec asked about their investment in the business so far. The owner highlighted that they have spent a total of $350K. Sean added that they even got a HELOC (home equity line of credit) loan of about $300K on their house as well.
Emma was interested to know regarding their plans for the $150K investment from the shark. She replied that they want to focus on marketing and already $178K worth of merchandise is present in their stock, which amounts to about 2000 units.
Herjavec inquired about the amount they raised for the business. The wife’s partner replied that they had signed a SAFE (Simple agreement for future equity) for $1.5M from a private investor. They also have their first investor from Techstars and they also signed a private investor last week.
Shark’s Response and Final Decision
Emma was the first shark to drop the deal as she thought their product was too costly and it would take a mother to buy more than one monitor for each bottle.
Herjavec was the next to back out of the deal, explaining that he doesn’t believe milk spoiling is a significant problem. In his view, it isn’t a big enough issue to invest in solving.
Cuban highlighted that the business is not fit for him to invest in it.
Finally, Lori and Kevin also dropped out as their business is at a very initial level. Thus the couple left the tank without any shark by their side.
After the episode appeared, Veba gained more customers and received a lot of support on social media. Although they didn’t secure a deal, they are still functioning on their own. In the week following the show, the company reported thousands of visits to their website and a noticeable increase in Amazon sales. Veon later told the South Florida Business Journal that her only regret was appearing on the show so soon after launching.
Although Veon and Sean left Shark Tank without a deal, their appearance brought increased visibility and support for Veba Baby. Despite the challenges of launching a new product and not receiving investment, they saw an increase in website visits and Amazon sales. This shows promise for their smart baby bottle monitor, which helps parents keep track of breast milk freshness.
Hey there, it’s Andaleb Youns. I am a freelance content writer and am currently pursuing a BS in English Language and Literature. I have expertise in writing Blog Posts, social media content, and copywriting. I know how it feels to be a student and still be dependent on parents to fulfill even basic daily needs. This realization became apparent while watching Shark Tank. Although I started watching this show out of boredom, it proved to be an inspirational show. The show made me realize the importance of hard work, being independent, and of having a business of my own. I still look forward to it for entertaining and inspirational content.
