Cooking a perfect roast chicken or turkey can be tough, especially when it comes to tying the bird up with twine to keep the legs and wings in place. Many home cooks and chefs find this tricky and time-consuming, often ending up with unevenly cooked meat.
To solve this problem, Kirk Hyust and Brian Halasinski invented the Turbo Trusser. It’s a handy stainless-steel tool that secures the legs and wings of poultry without the mess of twine. This innovation makes it easier and quicker to prepare a roast, helping ensure that the meat cooks evenly and stays juicy.
They showcased the Turbo Trusser on Shark Tank Season 14, where they dressed up as a chicken and a turkey to entertain the Sharks and to make their pitch stand out. They were looking for a $100,000 investment for a 10% share of their business. After some back-and-forth negotiation, they made a deal with Kevin O’Leary, who agreed to invest $100,000 for a 33% share and also requested a $1 royalty for each unit sold indefinitely.
Turbo Trusser Net Worth Shark Tank Update 2025
Kirk and Brian were looking for an investment of $100k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $1 million. Kirk and Brian successfully secured a deal with Kevin O’Leary for an investment of $100k for 33% equity in the company. The investment adjusted the company’s net worth to around $303k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Turbo Trusser in 2025 is around $1.16 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Barbara Corcoran
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
$100,000 for 33% + $1 royalty per unit in perpetuity
$100,000 for 20% + $1 royalty per unit in perpetuity$100,000 for 25% + $1 royalty per unit in perpetuity$100,000 for 33% equity $100,000 for 30% + $1 royalty per unit in perpetuity
Yes
Robert Herjavec
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Kirk Hyust and Brian Halasinski Backstory + Their Initial Pitch
Kirk Hyust and Brian Halasinski created a product called the Turbo Trusser to make cooking easier. They struggled with the traditional way of tying poultry with twine, which can be messy and time-consuming. To solve this problem, they invented a stainless-steel plate with hooks that securely hold the legs and wings of a chicken in place while it cooks, ensuring even cooking without the hassle of twine.
Before appearing on the TV show Shark Tank, they had already made $90,000 in sales in just nine months. Their sales primarily came from their website and Amazon, and they also had some income from distributors. The Turbo Trusser costs them $3.07 to make, but they sell it for $14.99, which allows them to earn a good profit.
During their pitch on Shark Tank, they demonstrated how easy it is to use the Turbo Trusser. They highlighted that their main customers are home cooks, BBQ lovers, and professional chefs.
They were seeking $100,000 in exchange for 10% ownership of their company. They intended to use this investment to grow their production, increase marketing efforts, and expand their presence in retail stores.
Queries + Shark’s Responses, and Final Deal
Barbara liked the product but thought that the business was too small to be a good investment. She felt there wasn’t enough opportunity for the business to grow significantly. So, she decided not to invest.
Robert agreed with Barbara’s assessment. He also thought the business wasn’t big enough at this point and chose to withdraw from the investment opportunity.
Mark shared the same concerns as Barbara and Robert. He believed that the business didn’t have the potential to become a large company, so he also decided not to invest and left the discussion.
Lori expressed a personal dislike for handling raw chicken, which made her uninterested in the product. She thought the business was too small as well, leading her to opt out of investing.
Unlike the others, Kevin saw potential in the product. He offered $100,000 in exchange for a 33% share of the business and asked for a $1 royalty for every unit sold. After some back and forth, the creators of the product, Kirk and Brian, agreed to his terms.
The Turbo Trusser is a handy kitchen tool made of stainless steel that helps you cook poultry like chickens, turkeys, and Cornish hens. It can be used in ovens, grills, or smokers, and it helps ensure that the meat cooks evenly without needing to use twine for tying.
You can purchase the Turbo Trusser online through its official website or on Amazon. If you prefer shopping in person, you can find it in more than 80 stores across the U.S. and Canada, including places like Ace Hardware and Mister Brisket.
The price for the Turbo Trusser is $14.99, which makes it a budget-friendly addition to your kitchen tools.
What Happened To The Turbo Trusser After Shark Tank?
Turbo Trusser is a company that has experienced significant growth after appearing on the reality show Shark Tank. Here’s a straightforward summary of their progress and the challenges they have encountered. They secured an investment from Kevin O’Leary, one of the investors on the show, right after their episode aired.
Kevin promoted Turbo Trusser on the popular morning show Good Morning America in June 2023, which helped raise awareness about their product.
The product is now sold in over 80 stores, including well-known retailers like Ace Hardware.
They launched a larger version of their product for cooking turkey and created their own special seasoning called poultry rub. Their sales improved dramatically, rising from $90,000 before the show to $290,000 in 2022. They faced issues with counterfeit products being sold on Amazon, which resulted in approximately $300,000 in losses for the company.
To address these counterfeit issues, they worked with an organization called the International AntiCounterfeiting Coalition to help remove fake products from online listings. Despite these difficulties, Turbo Trusser remains operational and continues to grow its business.
Conclusion
Kirk and Brian appeared on the TV show Shark Tank, where they sought investment for their product, the Turbo Trusser, which is a kitchen tool designed to simplify the process of trussing (tying up) meat, especially poultry. Although they faced challenges getting support from the Sharks because they were concerned about whether the business could grow (or scale), they did manage to strike a deal with Kevin O’Leary. His support helped the business grow.
After its appearance on the show, Turbo Trusser saw increased sales and even got its product into retail stores. However, they also faced problems with counterfeit versions of their product, people making fake Turbo Trussers and selling them.
Despite these ups and downs, Turbo Trusser is now well-known and favored by home cooks and professional chefs alike. If you find it difficult to deal with string when preparing poultry, the Turbo Trusser could be a great tool for you to make cooking easier.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
