Turbo Trusser is a kitchen gadget designed to make cooking easier. It was created by Brian Halasinski and Kirk Hyust. They wanted to fix a common problem. Trussing poultry with twine is messy and takes too long. While cooking, they realized there must be a better way. They came up with the Turbo Trusser. This tool helps cook poultry evenly. It uses hooks to hold the legs and wings in place.
This way, you can cook the bird faster and more evenly. The Turbo Trusser is simple to use and saves time in the kitchen. Will the entrepreneur get a deal on Shark Tank? Check out the Packback update to find out!
Turbo Trusser Net Worth Shark Tank Update 2025
Brian and Kirk were looking for an investment of $100k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $1 million. Brian and Kirk successfully secured a deal with Kevin O’Leary for an investment of $100k for 33% equity in the company, along with a $1 royalty per unit sold. The investment adjusted the company’s net worth to around $303k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Turbo Trusser in 2025is around $1 million.
Shark(s) Name
Offer & Demand
Counter Offer
Accepted?
Lori Greiner
Out
N/A
N/A
Robert Herjavec
Out
N/A
N/A
Kevin O’Leary
$100,000 for 33% equity + $1 royalty per unit
N/A
Yes
Barbara Corcoran
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Founders Backstory + Initial Pitch
While cooking, Brian and Kirk conceived the idea for the Turbo Trusser. They felt annoyed with tying up poultry. The string used in cooking was untidy. It took a lot of time. They sought an improved method to accomplish it. They created the Turbo Trusser to simplify the cooking process. It’s a stainless steel instrument that assists in fastening the legs and wings of birds. The concept aimed to develop a product that would streamline and tidy up the cooking process.
They considered the kitchen requirements of numerous individuals. Home cooks, chefs, and grill lovers could all gain from it.
The two business owners appeared on Shark Tank seeking $100,000 for 10% ownership in their company. They described the operation of the Turbo Trusser. The product secures the wings and legs of birds in position. It aids in cooking the bird uniformly. The device operates in ovens, smokers, grills, air fryers, and additional appliances. It is also simple to clean. It can be cleaned in a dishwasher.
They aimed for the investment to expand the business. They aimed to boost production, marketing, and social media engagement.
Queries + Sharks’ Responses and Final Deal
The Sharks showed interest in the product. They inquired extensively. Kevin O’Leary showed interest. He inquired about the sales. Brian and Kirk revealed that they generated $90,000 in gross revenue in only nine months. The majority of their sales were generated from Amazon and their website. They also marketed the product via distributors. They were available in 75 locations nationwide. The item was produced for $3.07 and was sold for $14.99.
The Sharks were uncertain about the scale of the business. Barbara Corcoran and Robert Herjavec chose not to invest. They believed the company was not large enough to accommodate a third partner. Mark Cuban also had no interest. He believed the company lacked scalability. Lori Greiner was not fond of the company’s small size. She also wasn’t fond of the thought of handling chicken. However, Kevin O’Leary recognized an opportunity.
He proposed $100,000 for a 33% stake and a $1 royalty for each unit sold. Following some discussions, Brian and Kirk reached an agreement on the deal.
What Went Wrong With Turbo Trusser On Shark Tank?
While Turbo Trusser had success, not everything was smooth. The company faced problems with knockoffs. There were fake versions of the product being sold on Amazon. These counterfeits hurt the company’s sales. Turbo Trusser lost nearly $300,000. But they didn’t give up. They worked with the International AntiCounterfeiting Coalition to remove the fake products from Amazon.
Product Availability
The Turbo Trusser is available for purchase on Amazon, the company’s official website, and in over 80 stores. Some of these stores include Ace Hardware and Mister Brisket in Cleveland Heights. The company also expanded its product line. It now offers a version of the Turbo Trusser designed for Turkey. They also sell a poultry rub. The Turbo Trusser costs $14.99. It is available for sale online and in some stores.
What Happened to Turbo Trusser After Shark Tank?
After appearing on Shark Tank, Turbo Trusser gained media attention. Kevin O’Leary demonstrated the product on Good Morning America in June 2023. This helped increase sales. The product is now available in over 80 stores across the U.S. and Canada. By the end of 2022, Turbo Trusser had made $290,000 in sales. This was more than three times the sales they had made before appearing on Shark Tank.
Despite challenges with counterfeit products, the business bounced back. Turbo Trusser is now estimated to be worth $1 million.
Turbo Trusser had a strong start after Shark Tank. The entrepreneurs made a deal with Kevin O’Leary. They faced some setbacks with knockoffs, but they kept pushing forward. Today, Turbo Trusser is still in business. It’s available on Amazon, on their website, and in over 80 stores. The company is growing and continues to expand. The deal with Kevin O’Leary helped them scale their business. The product has a bright future.
Hi! I’m Fatima Muhammad, a writer with a passion for international relations, strategic analysis, and global affairs. As a bachelor’s student in International Relations, I love exploring geopolitical trends, economic policies, and global power shifts. I specialize in breaking down complex topics into clear, engaging content that informs and sparks discussions. As someone who enjoys both business strategy and great storytelling, one of my favourite shows is Shark Tank. I love the show from the bold ideas to the unexpected deals. Beyond writing, I have a creative side I enjoy graphic design and storytelling, which helps me bring a unique perspective to my work.
