The Better Bedder Net Worth Shark Tank Update 2025

Making the bed is one of those little everyday tasks that can become a big headache, especially when your sheets don’t stay in place. You finally get the fitted sheet on, and just a day later, it starts slipping off the corners. It gets worse when you try to lift a heavy mattress to tuck it in all over again.

This is something many people struggle with, especially older adults, people with back problems, or anyone with a tight schedule. It’s a frustrating routine that never seems to get easier.

That’s exactly the problem that Judy Schott and Nita Gassen wanted to solve. The two friends came up with an idea called The Better Bedder. It works like a headband for your mattress. You wrap it around the mattress once, and then you just tuck in your sheets easily without having to lift or fight with corners. It helps keep everything in place and saves time. 

When Judy and Nita appeared on Season 12 of Shark Tank, they were hoping to get help from the sharks to grow their business. They asked for $150,000 in exchange for 10% of their company. They ended up striking a deal with Lori Greiner, who offered $150,000 for 18% equity. Let’s take a look at what happened during the pitch, how the sharks reacted, and what happened to The Better Bedder after the show.

The Better Bedder Net Worth Shark Tank Update 2025

Judy and Nita were looking for an investment of $150k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $1.5 million. Judy and Nita successfully secured a deal with Lori for an investment of $150k for 18% equity in the company. The investment adjusted the company’s net worth to around $833k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of The Better Bedder is around $3.8 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daymond John	$150,000 for 25% equity	$150,000 for 18% equity	No
Lori Greiner	$150,000 for 25% equity	$150,000 for 18% equity	Yes
Kevin O’Leary	Out	N/A	N/A
Barbara Corcoran	$150,000 for 20% equity $150,000 for 15% equity	$150,000 for 18% equity	No
Mark Cuban	Out	N/A	N/A

Judy Schott and Nita Gassen Backstory + Their Initial Pitch 

The idea for The Better Bedder came from a simple moment in Judy Schott’s home. Her son came back from college but chose to sleep on the couch instead of the bed she had prepared for him. When Judy asked him why, he told her the sheets were terrible and kept coming off. That little conversation stuck with her. She called her friend Nita Gassen, and the two of them started thinking about a way to make bed-making easier.

They came up with a new idea that didn’t exist in the market: a headband for your mattress. You just wrap it around, tuck in your sheets, and the bed stays neat.

They started their business from scratch, and within six months of working together, they made their first sale. The product began gaining traction because it solved a real, everyday problem. When they came to Shark Tank, they had been in business for about a year and a half. By that time, they had made $476,000 in sales and were expecting to hit nearly $1 million by the end of the year. But even with these good numbers, they were struggling with high manufacturing costs.

It cost them $33.50 to make one Better Bedder, and they sold it for around $63.50. They knew they needed help to lower costs and scale the business.

Judy and Nita confidently introduced their product to the sharks. They explained how easy it was to use, and they shared their sales numbers and challenges openly. They came across as passionate, honest, and hardworking. The sharks admired their drive and their unique product. The pitch was simple, clear, and easy to understand, and it really connected with the viewers and the sharks.

Queries + Shark’s Responses, and Final Deal

The first to speak up was Kevin O’Leary. He complimented Judy and Nita, saying he liked them a lot and admired their hard work. But he said that he had no interest in the bedding industry. He explained that it just wasn’t a space he wanted to invest in, so he was out.

Next came Mark Cuban. He was quick and honest. He said he doesn’t even make his own bed, so he couldn’t connect with the product on a personal level. Without much hesitation, he also said he was out.

Then the conversation moved to the remaining sharks. Barbara Corcoran liked the product and loved the energy of the founders. She offered $150,000 for 20% of the company. Later, she even lowered her offer to 15% in hopes of securing the deal.

Daymond John also saw potential in the product. He believed in the idea and thought the market could be strong with the right strategy. He matched the ask and offered $150,000, but in exchange for 25% equity.

Lori Greiner, who is known for her success with QVC and infomercials, really liked the product and saw a big opportunity to market it directly to consumers. She also offered $150,000 for 25%. But after some discussion, she agreed to lower her equity ask to 18%.

Judy and Nita had a tough decision to make. But in the end, they decided to go with Lori Greiner. Her experience in product marketing, especially through TV and online sales, made her the ideal partner for them. So they accepted her offer of $150,000 for 18% equity and left the tank with a solid deal.

Product Availability

The Better Bedder is a very simple but effective product. It acts like a big headband for your mattress. You wrap it around the mattress, and then it holds your sheets in place. That’s it. Once it’s installed, you don’t have to take it off. You just tuck in your sheets every time you make your bed, and they stay tucked. You don’t need to lift the mattress or fold the corners, and everything stays neat.

The product is made to fit most mattress sizes, and it’s designed to work with many kinds of sheets. People love it because it saves time and makes bed-making so much easier. Some customers did mention that it doesn’t work very well with adjustable beds, and it might need a little fixing every few days to keep it perfectly straight.

You can buy The Better Bedder on their official website and also on Amazon. The price ranges around $50 to $60, depending on the mattress size. The product is also now available in over 3,000 Walmart stores, which makes it very easy to find both online and offline.

What Happened To The Better Bedder After Shark Tank?

Right after the Shark Tank episode aired, The Better Bedder experienced a huge boost in sales. In just one day, they made $157,000. That was a big jump and a great start. Lori Greiner got to work right away. She helped them film a professional infomercial, and that brought even more attention to the product.

In just a few months, their lifetime sales grew from $950,000 to over $2 million. More and more people began talking about The Better Bedder. The product started appearing in more retail locations, and Judy and Nita worked closely with Lori to develop a plan for worldwide distribution.

By 2023, The Better Bedder had reached nearly $8 million in lifetime sales. That’s an incredible growth story for a small business that started from a simple need in one household. Judy and Nita have also been working on new versions of their product that are specially designed for hotels, RVs, and Airbnb properties. This helps them expand into other markets beyond just home use.

As of today, The Better Bedder is still going strong. The company is active, the founders are involved, and they are always looking for ways to improve and grow. They now have a team to help with operations, and they continue to work with Lori to take their business to the next level.

Conclusion 

The story of The Better Bedder is one of passion, creativity, and problem-solving. Judy and Nita saw a small problem in their own home and turned it into a business that now helps thousands of people every day. They came to Shark Tank prepared, honest, and full of energy. They shared their product and their journey, and they found the right partner in Lori Greiner.

They did secure a deal—$150,000 for 18% equity with Lori. Since then, their business has grown tremendously. Their product is now in major retail stores, they have sold millions worth of products, and they are expanding into new areas. The Better Bedder is a great example of how a simple idea, when executed with love and determination, can turn into something truly big and helpful.