The Woobles Net Worth Shark Tank Update 2025

Learning to crochet can be tough for beginners. Many people give up because they find the patterns hard to follow, the yarn gets tangled, or the instructions are confusing. Justine Tiu faced these challenges when she tried to crochet a small animal for a friend, almost quitting in frustration. Instead of giving up, she decided to turn her experience into something positive.

Together with her husband, Adrian Zhang, Justine created The Woobles, a crochet kit specifically designed for beginners to make learning easier and more enjoyable. Each kit includes everything needed to create cute stuffed animals: yarn that’s already started, a crochet hook, stuffing, and easy-to-follow video tutorials. The Woobles made crocheting less frustrating and more fun.

In Season 14 of Shark Tank, Justine and Adrian sought $250,000 for 5% of their company. The Sharks were impressed with their fast growth and how well the business was doing. After some intense bidding, they made a deal with Lori Greiner and Mark Cuban for $450,000 for 6% equity in their business.

The Woobles Net Worth Shark Tank Update 2025

Justine and Adrian were looking for an investment of $250k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $5 million. Justine and Adrian successfully secured a deal with Mark and Lori for an investment of $450k for 6% equity in the company. The investment adjusted the company’s net worth to around $7.5 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of The Woobles in 2025 is around $20 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Robert Herjavec and Lori	$450,000 for 6% equity	N/A	No
Lori Greiner	$300,000 for 10% equity$300,000 for 8% equity	N/A	No
Kevin O’Leary	$250,000 for 10% equity	N/A	No
Barbara Corcoran	$300,000 for 10% equity $350,000 for 10% equity$350,000 for 5% equity	N/A	No
Mark Cuban Barbara	$350,000 for 6% equity	N/A	No
Mark Cuban And Lori	$450,000 for 6% equity	N/A	Yes

Justine Tiu Backstory + Their Initial Pitch 

Justine Tiu, who used to work at Google, wanted to make a crocheted animal as a gift for a friend but found the process complicated and intimidating. She noticed that most crochet kits didn’t cater to beginners. They often assumed the user already knew how to crochet or featured confusing instructions. Teaming up with her husband, Adrian Zhang, who left his job on Wall Street for a more meaningful path, they created The Woobles.

This product offered a stress-free way for beginners to learn crochet. Their kits included pre-started yarn to make it easier to begin, step-by-step video tutorials, and instructions for left-handed users.

Starting their crochet kit business came with difficulties. They initially had only $200 to invest in materials and set up a website. Some people were skeptical that crochet could be made easy enough for newcomers. They also had to compete with many cheaper, lower-quality products on the market.

Despite these challenges, Justine and Adrian focused on delivering a high-quality product with clear instructions to ensure a fun learning journey. Their efforts led to success, and within two years, they achieved $5.3 million in sales.

In their pitch on Shark Tank, they highlighted several key points. It cost them $3 to produce each kit, which they sold to retailers for $15 and directly to customers for $30.

At the time of their pitching, they had earned $3.1 million and projected to reach $7 million within the year. Their business model was highly profitable, with an 86% gross margin (profit after production costs) and a 32% net margin (profit after other expenses). They spent about $16 to attract each customer, who typically spent an average of $57.

They were seeking $250,000 for a 5% ownership stake in their business to fund expansion into new areas like wholesale, licensing, and retail partnerships.

Queries + Shark’s Responses, and Final Deal

In this situation, a duo named Adrian and Justine presented their product to a panel of wealthy investors known as the Sharks. Each Shark expressed interest but had different offers and strategies for investing in the business.

Kevin O’Leary (Mr. Wonderful): He was impressed with the sales numbers of the product and made an offer of $250,000 in exchange for 10% ownership of the business. O’Leary believed he could help entrepreneurs lower their customer acquisition costs, thanks to his experience with licensing deals.

Barbara Corcoran: Initially, she offered $300,000 for 10% equity. Later, she increased her offer to $350,000 for 10% and then partnered with another Shark, Mark Cuban. Together, they offered $350,000 for a combined 6% equity, which means they wanted a smaller share than before but were willing to invest even more together.

Lori Greiner: Lori’s first offer was $300,000 for 8% equity. After some discussion, she and another Shark, Robert Herjavec, made a more substantial final offer of $450,000 for 6% equity.

Mark Cuban: Initially teamed up with Barbara for an offer of $350,000 for 6% equity. Later, he joined forces with Lori for a final and larger offer of $450,000 for 6% equity.

After evaluating all the offers, Adrian and Justine opted for the deal with Lori and Mark, which was worth $450,000 for 6% ownership of their company.

Product Availability

The Woobles kits are simple and convenient to purchase. You can find them in a couple of places. You can visit their official website or check out Amazon. You can also buy them at Walmart.

The cost for each kit is about $30, and they occasionally have sales where you can get them for less. The yarn comes pre-started, which means you won’t have to deal with a tricky first stitch. There are detailed video tutorials to guide you through the process step by step. They offer instructions specifically designed for left-handed people. The kits feature licensed themes from popular franchises like Harry Potter, Minecraft, and Peanuts, making them unique and fun!

What Happened To The Woobles After Shark Tank?

The business deal between Lori and Mark didn’t work out, but that didn’t stop The Woobles from continuing to thrive. The Woobles has teamed up with Walmart, which allows their products to be sold in more stores and reach more customers. They have secured partnerships with popular brands like Harry Potter, Minecraft, and Peanuts. This means they can create and sell products that feature these beloved characters, attracting fans and consumers.

The company’s earnings have reached about $3 million a year as of 2024, indicating strong financial health and successful operations. Adrian and Justine, the original founders, continue to manage the company effectively, ensuring its ongoing growth and success.

Conclusion 

The Woobles is a company that makes beginner-friendly crochet kits. They appeared on the TV show Shark Tank, where entrepreneurs pitch their businesses to investors, called Sharks. The Woobles had a great experience on the show, impressing the investors with how well they were selling their products and how smart their business plan was.

They managed to strike a deal worth $450,000 with two of the investors, Lori and Mark, but this deal never officially went through. Despite that setback, The Woobles continued to grow and become really popular. Today, they are one of the leading brands for crochet kits aimed at beginners. If someone wants to learn how to crochet easily, The Woobles offers the best option for them.