The Woobles Net Worth Shark Tank Update 2025

Adrian Zhang and Justine Tiu created The Woobles to make learning to crochet easier. Justine struggled to crochet a small animal for a friend. This problem led them to create crochet kits for beginners. The kits include step-by-step instructions, tools, and online tutorials. They wanted to help others enjoy making crochet animals without getting frustrated. Their kits are designed to make crocheting fun and simple.

Their goal was to scale their business and expand their product line. They entered Shark Tank Season 14 seeking $250,000 for 5% equity. Ultimately, they made a deal with Lori Greiner and Mark Cuban. The deal was for $450,000 for 6% equity. Will the entrepreneur get a deal on Shark Tank? Check out the Packback update to find out!  

The Woobles Net Worth Shark Tank Update 2025

Adrian and Justine were looking for an investment of $250k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $5 million. Adrian and Justine successfully secured a deal with Lori and Mark for an investment of $450k for 6% equity in the company. The investment adjusted the company’s net worth to around $7.5 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of The Woobles in 2025 is around $7.5 million.

Shark(s) NameOffer & DemandCounter OfferAccepted?
Lori Greiner$450,000 for 6% equity (Combined Offer)N/AYes
Robert Herjavec$450,000 for 6% equityN/AN/A
Kevin O’Leary$250,000 for 10% equityN/AN/A
Barbara Corcoran$350,000 for 5% equityN/AN/A
Mark Cuban$450,000 for 6% equity (Combined Offer)N/AYes

Founders Backstory + Initial Pitch

Justine and Adrian had different backgrounds. Justine worked at Google. She struggled with crochet and wanted to make it easier for others. She wanted to create a product that would help beginners enjoy the craft. Adrian had a successful career on Wall Street. He wanted to leave his job to pursue something new. The two teamed up in 2020 to start The Woobles. They used just $200 to buy yarn and create their website.

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Their goal was to make crochet fun and easy. They wanted to help people create small stuffed animals. Their kits included everything someone needed to crochet. The kits also included video tutorials to make learning simple. Justine and Adrian presented their product as a way for anyone to learn how to crochet easily.  

Queries + Sharks’ Responses and Final Deal

The sharks posed numerous inquiries during the pitch. They were interested in learning about the product’s price and costs. The entrepreneurs revealed that the production cost of the kits is $3. They sell in bulk for $15 and at retail for $30. The sharks were interested in their sales and the way they used their money. Adrian and Justine disclosed their sales numbers. At the time of the pitch, they had generated $3.1 million in revenue.

They estimated $7 million by the conclusion of 2022. They also allocated 20% of their income to advertising. Their cost to acquire customers was $16, while their typical sale amounted to $57. The sharks were astounded by their financial statements. Kevin O’Leary was amazed by their cash flow. He proposed $250,000 in exchange for 10% ownership.

He committed to lowering customer acquisition expenses and assisting with licensing. Barbara Corcoran additionally presented an offer. She began with $300,000 for a 10% ownership stake. 

Lori Greiner agreed to Barbara’s proposal. She mentioned she could assist with licensing and wholesale. The rivalry intensified as Barbara increased her bid to $350,000 for a 10% stake. Lori subsequently offered $300,000 for an 8% stake. In an unexpected turn, Barbara reduced her equity proposal to 5% and joined forces with Mark Cuban. Combined, they proposed $350,000 in exchange for 6% equity.

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At the same time, Lori and Robert Herjavec joined forces. They proposed $450,000 in exchange for 6% ownership. Ultimately, the entrepreneurs favored Lori and Mark. Lori and Mark consented to invest $450,000 for 6% ownership, and Adrian and Justine accepted their proposal.            

What Went Wrong With The Woobles On Shark Tank?

While the deal looked promising, it didn’t go as planned. The deal with Lori Greiner and Mark Cuban was not finalized for reasons that were not disclosed. Despite this, Adrian and Justine did not give up. They continued to expand their business. They found success outside of Shark Tank. They entered retail partnerships with major stores like Walmart. They also collaborated with popular brands.

They made limited edition crochet kits based on brands like Squid Game, Harry Potter, and Minecraft. Even without finalizing the deal with the sharks, their company continued to grow.

Product Availability

The Woobles products can be purchased online. They sell their kits on their website and on platforms like Amazon. The kits are available for anyone who wants to learn how to crochet. They offer beginner-friendly kits with easy-to-follow instructions. The kits are affordable and provide everything needed to start crocheting. The Woobles’ products are also sold at major retailers, including Walmart. This allows their products to reach more people. The price of each kit is around $30.

What Happened to The Woobles After Shark Tank?

After their pitch, The Woobles continued to grow. They expanded their product line and entered new retail partnerships. Their revenue grew, and they reached new customers. As of 2024, The Woobles generates about $3 million in annual revenue. They continue to offer their products through their website and Amazon. Their estimated net worth is $7.5 million. They have built a strong presence in the crochet industry.

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Their kits help many beginners learn to crochet and make cute animals. The Woobles is still in business and thriving.

Conclusion

The Woobles had an interesting journey on Shark Tank. They made a deal with Lori Greiner and Mark Cuban for $450,000 for 6% equity. Although the deal was not finalized, they continued to grow. They expanded their product line and entered new retail partnerships. Today, The Woobles generates millions in revenue and has a successful business. They have helped many people learn to crochet and enjoy the craft.