Parents often struggle to make their children happy when it comes to dressing them up. Kids usually have their own preferences and ideas about what they want to wear, but it’s hard for parents to find clothes that match their child’s exact taste. As a result, parents sometimes end up frustrated over something as simple as choosing the right outfit for their kids, turning what should be a fun activity into a challenging task.
Jennifer Stein-Bischoff, the owner of Supermix Studio, has the perfect designs for all kids of their choice. She has introduced a designer company that is the world’s first interactive custom kids clothing brand, which led kids to design their own clothes as they like. It is a mix of clothing brands and video games, which makes the fantasy world of kids. The company has its own website that allows you to choose custom designs to imprint on the dresses.
The owner came on Shark Tank to request $250K in exchange for 10% of her company. She even presented the sharks with custom-made clothes for them to impress the judges. Let’s explore her journey on the show.
Supermix Studio Net Worth Shark Tank Update
Jennifer was looking for an investment of $250K in exchange for 10% equity in the company. At the time of the episode, she valued her company at $2.5 million. Jennifer successfully secured a deal with Lori and Robert for an investment of $250K for 20% equity and a 3.5% royalty until the investment is paid back. The investment adjusted the company’s net worth to around $1.25 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Supermix Studio in 2024 is around $3.75 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Kevin O’Leary
Out
N\A
N\A
Mark Cuban
Out
N\A
N\A
Lori Greiner + Robert Herjavec
$250K for 10% equity
$250K for 20% equity + a 3.5% royalty until the investment is paid back
Yes
John Daymond
Out
N\A
N\A
The Owner’s Backstory
Jennifer is a designer and she has been in the industry for more than 20 years. Her first job started with Gloria Vanderbilt where she was launching their first junior brand. Her jeans brand was written up as a $100M fit and then she was contacted by Tommy Hilfiger. She at the time was 28 years old and was hired by him as a vice president of design for Tommy jeans. Lately, she has been working as a chief merchandising officer for a private large-scale kid’s wear manufacturer.
Then in the pandemic when she was looking for ways to keep her kids busy, she started to tie-dye and put patches on things with them. This led to the idea of launching Supermix Studio company.
Initial Pitch
The owner came on the show to seek $250K for a 10% equity stake. The company provides all kinds of custom-made kid’s dresses to give a dream come true-experience. They offer all kinds of sweats, denim jackets, backpacks, and accessories that are all made of quality materials. Their website offers a customized option too which provides 500 premium patches to choose from.
Queries about the Product
Herjavec asked the first question about the price of one denim customized jacket. Jennifer replied that it costs around $69 for a jacket. They are also moving towards an additional $15 to $20 upsell in all of the patches per design.
The shark also wanted to know the cost it takes her to make a unit. She pointed out that it costs her $13.75 to make one. Thus, their margins become 70% on denim.
Cuban asked about her margins on sweatshirts. The owner replied that it costs her $7.05 and retails for $55. Moreover, all of the patches are 100% proprietary artwork.
Daymond inquired about her kiosk. She highlighted that she wants to move her kiosks to all kinds of different locations. Their first kiosk test will be with Claire’s, which is a premium location for all types of accessories. Moreover, she is also looking to introduce them to kids’ clubs, resorts, department stores, boutiques, and cruise ships.
Lori wanted to know why she wanted to move from D2C to different stores. Jennifer pointed out that she is basically a trend forecaster and her idea is an incredible in-store experience.
Kevin asked about her sales. She replied that her company started in October 2022. In her first season she made $60K in sales and this year she made $110K in sales so far. Thus, making a $170K lifetime sales. Moreover, she is still not making any profit yet as she is introducing her products in different stores.
Shark’s Response and Final Decision
Kevin and Cuban were the two sharks out initially as they hated her idea of a Kiosk. They consider it to be difficult for her to customer acquisition.
Daymond even liked her business and kiosk idea but he thinks it to be too risky for him too. Thus, he backed out of the deal.
Jennifer also highlighted that her idea of in-store retail makes customers more engaged in the shop and she also gives 30% of revenues to the retailers.
Then Lori and Herjavec decided to partner up and offered her $250K for 20% equity with a 5% royalty until the investment of $250K is paid back.
Jennifer counter-offered them $250K for 20% equity with a 2% royalty until the investment of $250K is paid back. Herjavec readily rejected the counteroffer.
They revised their offer afterward and pitched a deal of $250K for 20% equity with a 3.5% royalty until the investment of $250K is paid back.
Finally, Jennifer accepted the offer and made a deal on the show with two sharks by her side.
In an interview, Jennifer highlighted “We are riding the tsunami of Shark Tank. We are up 2,500% and are working on major brand collabs, have just launched our mobile app, and are expanding our production space and rolling out our kiosks.”
Jennifer has been really busy since the show, and everything seems to be going well but the deal with Lori and Herjavec is still in the process of a practical turn and they are staying in regular touch.
Jennifer Stein-Bischoff’s company, Supermix Studio, has gained incredible attention after her appearance on Shark Tank. Her unique approach to interactive, custom-made kids’ clothing has captured interest, especially with the deal she secured with Lori and Herjavec. While the deal is still going through due diligence, Jennifer’s business is seeing rapid growth, with a 2,500% increase in sales, new brand collaborations, a mobile app launch, and plans to expand production and introduce kiosks.
Hey there, it’s Andaleb Youns. I am a freelance content writer and am currently pursuing a BS in English Language and Literature. I have expertise in writing Blog Posts, social media content, and copywriting. I know how it feels to be a student and still be dependent on parents to fulfill even basic daily needs. This realization became apparent while watching Shark Tank. Although I started watching this show out of boredom, it proved to be an inspirational show. The show made me realize the importance of hard work, being independent, and of having a business of my own. I still look forward to it for entertaining and inspirational content.
