Aura Bora Net Worth Shark Tank Update 2025 

In today’s fast-paced world, many people are seeking healthier alternatives to sugary sodas and artificially flavored beverages. The market is flooded with sparkling waters, but most offer bland flavors and lack creativity.

Recognizing this gap, husband and wife duo Paul and Maddie Voge decided to create a unique beverage that combines the health benefits of sparkling water with the refreshing taste of herbs, fruits, and flowers. Their creation, Aura Bora, aims to provide a delightful and healthy drinking experience.

Paul and Maddie appeared on Shark Tank Season 12, Episode 11, to pitch their innovative product. They sought $150,000 for 5% equity in their company. Their presentation highlighted the distinctiveness of Aura Bora and its potential in the beverage market. The episode showcased their journey, the challenges they faced, and the outcome of their pitch. Let’s delve deeper into their story and see how Aura Bora has evolved since their Shark Tank appearance.

Aura Bora Net Worth Shark Tank Update 2025 

Paul and Maddie were looking for an investment of $150k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $3 million. Paul and Maddie successfully secured a deal with Robert for an investment of $200k for 15% equity in the company. The investment adjusted the company’s net worth to around $1.33 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Aura Bora is around $25 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Robert Herjavec	1# $150,000 for 12% equity 2# $200,000 for 15% equity	$200,000 for 10% equity	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$150,000 for 5% equity + a royalty of 5 cents per can until $300k is paid.	N/A	No
Daniel Lubetzky	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Paul and Maddie Voge Backstory + Their Initial Pitch 

Paul and Maddie Voge, the founders of Aura Bora, were inspired to create a beverage that stood out in the crowded sparkling water market. They noticed that most sparkling waters lacked flavor and relied on artificial ingredients. Determined to offer something different, they began experimenting in their kitchen with a SodaStream, infusing water with real herbs, fruits, and flowers. Their goal was to craft a drink that was both healthy and flavorful.

Starting from humble beginnings, they sold their first can of Aura Bora to a local grocery store near their home. Paul personally delivered cases of their product across the Bay Area, building relationships with retailers and gathering feedback. Their dedication paid off as they gradually expanded their distribution network.

During their Shark Tank pitch, Paul and Maddie emphasized the uniqueness of Aura Bora. They highlighted that their beverages contain no calories, no sugar, and no artificial sweeteners. At the time of their appearance, Aura Bora was already available in nearly 500 retail stores and had achieved $200,000 in sales.

They projected ending the year with $500,000 in sales and anticipated reaching $2 million the following year. Their production cost per can was $0.57, and they sold each can to retailers for $1.15, yielding a 50% profit margin.

Queries + Shark’s Responses, and Final Deal

Each shark had specific questions and concerns about Aura Bora’s business model and growth potential.

Kevin O’Leary inquired about the company’s distribution strategy, questioning how they planned to scale in the competitive beverage market. Paul and Maddie explained that they were already working with the two largest natural food distributors in the country and had a presence in 480 stores. 

Kevin also asked about their sales figures, to which they responded with their current and projected sales. He then offered $150,000 for 5% equity, coupled with a $0.05 royalty per can until he recouped $300,000. Paul and Maddie were hesitant about the royalty component and did not accept his offer.

Daniel Lubetzky expressed concerns about the market size and scalability of the product. He felt that the niche market for herbal sparkling water might not align with his investment strategy and decided to opt out.

Mark Cuban appreciated the product but was apprehensive about the challenges of scaling a beverage company, particularly regarding inventory management and distribution logistics. He believed that the operational complexities might hinder growth and chose not to invest.

Lori Greiner liked the product but admitted that she wasn’t passionate enough about it to invest. She felt that her expertise might not align with the needs of Aura Bora and decided to pass.

Robert Herjavec, however, saw potential in Aura Bora’s unique positioning and branding. He was impressed by the founders’ dedication and the product’s distinctiveness. Initially, he offered $150,000 for 12% equity. After some negotiation, Paul and Maddie countered with $200,000 for 15% equity, which Robert accepted. This deal provided Aura Bora with the capital and mentorship needed to scale its operations.

Product Availability

Aura Bora’s sparkling waters are crafted using real herbs, fruits, and flowers, resulting in unique and refreshing flavors. Some of their standout flavors include Lavender Cucumber, Cactus Rose, and Peppermint Watermelon. Each beverage contains zero calories, no sugar, and no artificial sweeteners, making them a healthy alternative to traditional sodas.

The products are available for purchase on Aura Bora’s official website and in over 7,500 retail locations across the United States, including Whole Foods, Walmart, Target, and 7-Eleven. They also offer a subscription service, allowing customers to receive a monthly supply of their favorite flavors or explore new limited-edition offerings. The average cost for a 12-pack is approximately $30.

What Happened To The Aura Bora After Shark Tank?

Following their successful deal with Robert Herjavec, Aura Bora experienced significant growth. The company expanded its retail presence from nearly 500 stores to over 7,500 nationwide. They secured additional funding, raising over $10 million in a Series A funding round led by Siddhi Capital. This capital infusion allowed them to enhance their operations, expand their team, and invest in marketing initiatives.

Aura Bora continued to innovate by introducing new flavors and limited-edition offerings. Notably, they released a Green Bean Casserole flavor for Thanksgiving, which, despite its unconventional taste profile, garnered attention and became a popular seasonal item. They also collaborated with olive oil brand Graza to create a zero-proof Olive Oil Martini sparkling beverage, showcasing their commitment to creativity and flavor exploration.

In early 2025, investment firm Next In Natural acquired a majority stake in Aura Bora, positioning the company for its next phase of growth. Paul Voge transitioned to focus on product innovation, while Jeff Lichtenstein, CEO of Next In Natural, took on the role of Chairman of the Board. This partnership aimed to leverage Next In Natural’s expertise in scaling consumer brands and expanding Aura Bora’s market reach.

Conclusion 

Aura Bora’s journey from a kitchen experiment to a nationally recognized brand exemplifies the power of innovation, dedication, and strategic partnerships. Paul and Maddie’s appearance on Shark Tank provided them with the exposure and capital needed to scale their operations and reach a broader audience. Their commitment to crafting unique, healthy, and flavorful beverages resonated with consumers, leading to rapid growth and a strong retail presence.

The deal with Robert Herjavec proved instrumental in guiding their expansion and securing additional investments. Collaborations with other brands and the introduction of limited-edition flavors kept the brand fresh and engaging. The acquisition by Next In Natural marked a new chapter, offering resources and expertise to further propel Aura Bora’s growth.

Today, Aura Bora stands as a testament to the impact of creativity and perseverance in the competitive beverage industry. Their success story continues to inspire entrepreneurs and health-conscious consumers alike.