Imagine you love throwing parties, but you find traditional kegs to be a hassle. They are large and heavy, and they typically only hold beer. If you’re looking to serve wine, cocktails, or even cold brew, you’re out of luck. Plus, they take up a lot of space in your fridge, which is a pain when you have limited room.
Tim Louks, who was working in medical device sales, encountered this problem himself. He enjoyed having fresh beverages but disliked the inconvenience of using kegs. One night in 2017, he had a bright idea: why not create a compact, square keg that could fit in the fridge and hold any kind of drink?
This idea led to the creation of Square Keg. A stainless steel mini-keg that can store not just beer, but also wine, cocktails, soda, and cold brew. It comes with its own built-in tap system and can use CO₂ or nitrogen cartridges to keep drinks fresh and bubbly. Plus, it’s designed to fit neatly in home refrigerators.
Tim later took his invention to the reality show Shark Tank in its 14th season, looking for a $300,000 investment in exchange for 10% ownership of the company. The investors, known as Sharks, were interested, but only Kevin O’Leary saw its true potential. He offered Tim $300,000 for a 20% stake, and Tim accepted the deal.
Square Keg Net Worth Shark Tank Update 2025
Tim was looking for an investment of $300k in exchange for 10% equity in the company. At the time of the episode, he valued his company at $3 million. Tim successfully secured a deal with Kevin O’Leary for an investment of $300k for 20% equity in the company. The investment adjusted the company’s net worth to around $1.5 million. After the show aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Square Keg in 2025 is around $2 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Peter Jones
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
$300,000 for 20% equity
$300,000 for 15% equity
Yes
Daymond John
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Tim Louks Backstory + Their Initial Pitch
Tim Louks was frustrated with traditional kegs that were big and only held beer. He wanted to create something smaller, more flexible, and able to fit in a fridge. So one night, he came up with an idea for a Square Keg, a keg that had a square shape and could hold 1 gallon of any beverage, which is equivalent to two 64-ounce growlers.
– It came with a built-in tap system, meaning users didn’t need to buy extra gadgets to get the drink out.
– It was designed to fit in regular fridges, unlike the bulky kegs most people were used to.
– It uses CO₂ or nitrogen to keep drinks fresh for longer.
He named his invention SquareOne and started his business in 2018. Tim faced tough challenges at first. Making each keg was expensive about $130 and he sold it for $259. He also had a hard time getting the word out and distributing his product. Despite these struggles, sales began to pick up. By the time he pitched his idea on the TV show Shark Tank, he had sold more than 4,000 kegs, totaling around $1.4 million in sales.
When Tim presented his invention to the investors (the Sharks), he was confident and demonstrated how the Square Keg worked. At one point, he even accidentally sprayed beer on investor Mark Cuban during the demonstration!
During his pitch, he highlighted the keg’s ability to fit in home fridges and coolers. It is versatility for different drinks like beer, wine, cocktails, and cold brew. He was also working on a version specifically for wine. Tim asked the Sharks for $300,000 in exchange for 10% of his company, giving it a valuation of $3 million.
Queries + Shark’s Responses, and Final Deal
Tim presented an innovative product related to mixed drinks from a keg. Each shark expressed their opinions during the pitching:
Daymond John: He didn’t understand the need for mixing drinks in a keg, suggesting that using a pitcher would be sufficient. He didn’t see the concept’s value.
Lori Greiner: Lori liked the idea but wanted a finished product that involved wine, questioning the timing since the wine version would take three months to develop. She felt it was premature to invest in something not yet complete.
Mark Cuban: Mark found the product interesting but believed it was too specialized (or “niche”) to attract a broad audience. He didn’t see a significant market for it.
Peter Jones: Peter echoed Mark’s sentiment, thinking the product was clever but not appealing enough to invest in.
Kevin O’Leary: Kevin was the only investor willing to make a deal. He recognized the product’s potential for wine enthusiasts and made an offer of $300,000 for 20% ownership in the company. Tim initially aimed to give away only 10%, which was 15% equity to Kevin, but Kevin declined that offer.
In the end, Tim agreed to Kevin’s original terms, finalizing the deal.
Product Availability
If you’re looking to buy products from Square Keg, you have a couple of good options! You can visit their official website to see all their stuff and make a purchase there. Another place to find their products is on Amazon. Just search for “Square Keg” on the Amazon website, and you should be able to find what you need!
What Happened To The Square Keg After Shark Tank?
After appearing on shark tank and finalizing a deal with Kevin, the company gets huge recognition. The business deal with Kevin didn’t work out after the show. However, even though the deal fell through, the company still benefited because more people heard about it, which led to increased sales. In 2023, the company made $3.5 million in sales over the year.
The overall value of the business is about $2 million. They have introduced new products, including faucets, cartridges, and various sizes of kegs.
You can buy their products from Their official website and Amazon. Tim, the owner, is planning to collaborate with breweries and wineries to create special edition products.
Conclusion
Square Keg, a company that makes a specialized type of keg for beverages, didn’t end up getting a deal on the TV show Shark Tank, where entrepreneurs pitch their business ideas to investors. However, the company still did really well, making $3.5 million in sales and even growing its product line by offering more items.
One of the show’s investors, Kevin O’Leary, recognized that Square Keg had a lot of potential, but they couldn’t come to an agreement on a deal. Despite not getting an investment, just appearing on Shark Tank helped the brand gain a lot of visibility and attract more customers. This exposure played a big role in their success.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
