Tucky Net Worth Shark Tank Update 2025 

Brooke Knaus faced a common problem that many women experience: keeping their shirts tucked in neatly. While wearing sweatshirts, blouses, or T-shirts, the fabric often comes untucked, creating a messy appearance. Some women try to tuck their shirts into their bras, but that can be uncomfortable and not very effective.

During the COVID-19 lockdown in 2020, Brooke, who frequently wore sweatshirts, found this issue particularly frustrating. To solve it, she invented Tucky, a special belt designed to keep tops securely tucked in without adding bulk or being troublesome to use.

Brooke’s mission wasn’t just to create a helpful product; she also aimed to make a positive impact. She pledged to donate a portion of each sale to support pediatric cancer care in Tanzania. After her initial sales of $60,000, which were boosted by a viral TikTok video, she appeared on the TV show Shark Tank in its 14th season. There, she sought $70,000 in exchange for 30% of her company. The sharks were interested but had some doubts. 

Tucky Net Worth Shark Tank Update 2025 

Brooke was looking for an investment of $70k in exchange for 30% equity in the company. At the time of the episode, she valued her company at around $233k. Brooke successfully secured a deal with Daymond for an investment of $70k for 39% equity in the company. The investment adjusted the company’s net worth to around $179k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Tucky in 2025 is around $238k.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$70,000 for 40% equity	N/A	No
Daymond John	$70,000 for 40% equity	$70,000 for 39% equity	Yes
Mark Cuban	Out	N/A	N/A

Brooke Knaus Backstory + Their Initial Pitch 

Brooke Knaus created a product called Tucky because she was frustrated with how difficult it was to look stylish while being comfortable after having her second child. She often wore cozy sweatsuits but felt her personal style was lacking. The traditional way of tucking in a shirt, especially into a bra, was uncomfortable and didn’t work well because it didn’t stay in place.

To solve this problem, she invented a lightweight elastic belt that keeps any top securely tucked in without the bulk or hassle of other methods.

She launched Tucky in early 2022, and it quickly became popular, partly thanks to a viral TikTok video that showed how effective Tucky was compared to the usual bra-tuck method. This video helped her make $60,000 in sales. The manufacturing cost for each Tucky was just $5, and she sold them for $30, resulting in a good profit.

In her pitch on Shark Tank, Brooke demonstrated how Tucky worked using models to show its effectiveness. She explained that it allowed for a neat look without the bulkiness typical of other tucking methods. She sought $70,000 for a 30% share in her company to help produce more Tuckys and market them better.

The Sharks were interested but had some questions regarding how much demand there was for the product and how it compared to other similar products on the market.

Queries + Shark’s Responses, and Final Deal

Mark Cuban found Tucky to be a smart idea, but didn’t think there was a big enough market for it, so he decided not to invest.

Lori Greiner appreciated the concept but was worried that it might not sell well because many similar products were already available. She also chose not to invest.

Robert Herjavec felt that Tucky might only appeal to a small group of people and didn’t believe it could grow significantly in the market. Therefore, he declined to invest.

Kevin O’Leary saw some promise in Tucky and made an offer of $70,000 for a 40% ownership stake in the company, but he wanted a larger share to justify his investment.

Daymond John showed the most enthusiasm for Tucky. He matched Kevin’s offer but wanted to negotiate for a slightly lower ownership percentage (39%). They eventually reached an agreement, and the deal was finalized.

Product Availability

Tucky is a special type of belt that is designed to hold your shirts tucked in neatly without being seen. It’s made from a stretchy material that makes it comfortable to wear and doesn’t add any extra bulk under your clothes, so you won’t even notice it’s there. 

You can purchase Tucky from their official website and eBay. They are also available at Various boutiques, such as Willow Jane, Modern Creek Boutique, and Tucker Net  

Tucky is priced at $30, but it only costs the company about $5 to make each one, allowing them to make a good profit.

What Happened To The Tucky After Shark Tank?

After appearing on Shark Tank, Tucky experienced a significant surge in popularity and sales. The product sold out within just 12 hours after the episode aired, indicating strong interest. Because of this high demand, Tucky started offering two-month pre-orders for customers eager to buy.

To reach more customers, Tucky introduced a new product called Stitchy, which is aimed at people who love scarves. Tucky began working with various boutiques and online shops to sell its products, expanding its reach beyond just direct sales. With the help of Daymond from Shark Tank, Tucky improved its marketing strategies, which helped more people learn about and recognize the brand.

As of today, Tucky’s worth is estimated to be around $238,000, showing that the company is still thriving and growing. This success highlights how effective exposure and simple ideas can lead to great achievements.

Conclusion 

Brooke Knaus appeared on Shark Tank to pitch her product called Tucky, which addresses the common problem of keeping shirts neatly tucked in. While some sharks were skeptical about whether Tucky would be successful, Daymond John recognized its potential and decided to invest $70,000 in exchange for 39% ownership of the company.

Thanks to the exposure from the show, Tucky experienced record sales, expanded its product line, and saw growth in retail spaces. Today, Tucky continues to succeed, demonstrating that even a simple idea can lead to a flourishing business. If you’ve ever had trouble keeping your shirt tucked, Tucky could be a helpful solution for you.