Pretty Rugged Net Worth Shark Tank Update 2025

Cold weather can make outdoor fun difficult. Activities like watching sports, relaxing by the lake, or enjoying a cool evening can become uncomfortable without proper warmth and dryness. Regular blankets often don’t cut it, they can get wet, let wind through, and are cumbersome to carry. Tracy Slocum, an entrepreneur from upstate New York, faced this issue herself. She loved being by the water but disliked feeling cold and damp.

Inspired by her great-great-grandfather, Captain Joshua Slocum who was known for his solo sailing and used fur to keep warm, Tracy came up with Pretty Rugged, a brand that sells waterproof, windproof, and spill-proof faux fur blankets. These blankets were designed specifically for outdoor enthusiasts who want both luxury and practicality.

In Shark Tank Season 14, Tracy pitched her business by seeking $200,000 in exchange for 10% ownership of her company. She shared her story, highlighting how successful her blankets had been and the challenges her family faced after a severe flood. While the Sharks were impressed with the quality of the blankets, they expressed worries about how to grow the business.

After some discussions, Lori Greiner and Robert Herjavec decided to partner up and offered Tracy $200,000 for 25% equity, which she accepted.

Pretty Rugged Net Worth Shark Tank Update 2025

Tracy was looking for an investment of $200k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $2 million. Tracy successfully secured a deal with Lori and Robert for an investment of $200k for 25% equity in the company. The investment adjusted the company’s net worth to around $800k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Pretty Rugged in 2025 is around $2 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Emma Grede	Out	N/A	N/A
Lori Greiner and Robert Herjavec	$200,000 for 25% equity	$200,000 for 20% equity	Yes
Kevin O’Leary	Out	N/A	N/A
Robert Herjavec	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Tracy Slocum Backstory + Their Initial Pitch 

Tracy Slocum started her brand, Pretty Rugged, as a tribute to her family history, specifically inspired by her great-great-grandfather, Captain Joshua Slocum, who famously sailed around the world alone. He used animal furs for warmth during his journeys, and Tracy wanted to create a modern equivalent. She designed luxurious faux fur blankets that can withstand tough weather conditions.

She launched Pretty Rugged in 2018, and her big moment came when her blankets won the “Best New Product” award at a New York trade show. This helped boost her sales and made her see the potential for Pretty Rugged to become a luxury outdoor lifestyle brand.

Things got tough when a flood destroyed her husband’s business, putting financial strain on their family. Despite this challenge, Tracy persevered. By the time she appeared on the TV show Shark Tank, her company had generated $3 million in total sales, including $1.2 million in revenue during 2021.

On Shark Tank, Tracy showcased her faux fur blankets, highlighting their features: they are waterproof, windproof, and resistant to spills, yet feel luxurious, similar to real mink fur. She priced each blanket at $290, making a substantial profit on each sale.

Tracy was seeking $200,000 for a 10% stake in her company, which valued Pretty Rugged at $2 million. Her goal was to get a Shark’s investment to help expand her product line to include coats, vests, and accessories alongside the blankets.

Queries + Shark’s Responses, and Final Deal

Kevin liked the blankets but felt the asking price was too much. He was also uncertain about how to grow the business into something very large, leading him to decide not to invest.

Emma appreciated that the entrepreneur, Tracy, started this business later in life. However, she was skeptical about the enduring popularity of faux fur, suggesting that fashion can change quickly, and she didn’t think this product would remain trendy.

Mark loved the blankets but believed he wouldn’t be able to help the business grow in a meaningful way. He felt he wasn’t the right partner for Tracy.

Lori was impressed by the profit the blankets were making. Yet, she expressed concern about Tracy’s high spending on trade shows, questioning if that expense was worth it. Tracy acknowledged that while the trade shows brought in some value, they did cost a lot.

Robert admired Tracy’s perseverance, especially after a challenging situation like a flood. He was moved by her story and determination.

Ultimately, Lori and Robert decided to team up and offered Tracy $200,000 in exchange for a 25% share of her business, which was more than what she originally intended to give up. Tracy suggested a counter-offer of 20%, but Lori and Robert were firm at 25%. In the end, Tracy accepted their offer, gaining two partners who could help her grow the business—Lori for sales expertise and Robert for financial guidance.

Product Availability

The official website, PrettyRugged.com, is where you can find all the information about a brand called Pretty Rugged. This brand specializes in making blankets that are not only cozy but also tough and durable, meaning they can handle a bit of rough use without getting damaged.

On Amazon, you can also find Pretty Rugged blankets by searching for “Pretty Rugged Blankets.” This is useful because many people like to shop on Amazon for convenience. You can read reviews, see pictures, and sometimes find good deals there!

So, whether you go to their official website or check Amazon, you can learn more about their cool blankets and maybe even buy one for yourself!

What Happened To The Pretty Rugged After Shark Tank?

After appearing on Shark Tank, the company got a lot of publicity and recognition. Pretty Rugged was featured on some big TV shows and in magazines like Good Morning America and Newsweek. This helped them get noticed by more people. They started by selling just blankets, but now they also sell cool things like coats, vests, shawls, and bags.

In 2023, they made about $680,000 from selling their stuff. The total value of the company, also called the net worth, is around $2 million. You can buy their products on Amazon or their own website. Pretty Rugged is still operating and is focusing on selling luxury outdoor lifestyle products, which means they make fancy items for people who love spending time outside.

Conclusion 

Tracy Slocum’s story with her brand, Pretty Rugged, is really cool and inspiring! She comes from a family that loves sailing, which means she’s always been around boats and the ocean. But she faced a big challenge when a serious flood affected her life and business. Instead of giving up, she turned this tough experience into a chance to create something amazing: a brand that makes products that are both luxurious and practical. 

Tracy went on the TV show Shark Tank, where entrepreneurs pitch their ideas to a panel of wealthy investors. There, she impressed investors Lori Greiner and Robert Herjavec, and they decided to team up with her to help her business grow. Even though we don’t know all the details of their deal, it’s clear that Pretty Rugged became even more successful after being on the show. They started offering more products and got a lot of attention in the media.

Today, Pretty Rugged is known for making stylish and weatherproof items, which are great for people who want to stay warm while looking good outdoors. So if you’re into high-quality gear that works well in all kinds of weather, you should definitely check out their blankets and clothes!