Curie Net Worth Shark Tank Update 2025 

Finding a natural deodorant that actually works can feel like an endless struggle. Many people switch to aluminum-free options, hoping for a healthier choice, only to end up disappointed when they don’t provide enough protection. This frustration is what inspired Sarah Moret to create Curie, a high-performance, aluminum-free deodorant designed to keep users fresh without harmful ingredients.  

Sarah appeared on Shark Tank Season 13, seeking an investment to grow her business. She asked for $300,000 for 5% equity, valuing her company at $6 million. The sharks were intrigued but had concerns about her early fundraising and profitability. After a tense negotiation, Mark Cuban and Barbara Corcoran teamed up to offer $300,000 for 10% equity plus 4% in advisory shares.  

Since her Shark Tank appearance, Curie has experienced massive growth. The brand sold out within 24 hours of the episode airing, secured major retail partnerships, and expanded its product line. With strong sales and celebrity endorsements, Curie has proven that natural deodorants can be both effective and profitable. 

Curie Net Worth Shark Tank Update 2025 

Sarah was looking for an investment of $300k in exchange for 5% equity in the company. At the time of the episode, she valued her company at $6 million. Sarah successfully secured a deal with Mark and Barbara for an investment of $300k for 10% equity plus 4% in advisory shares. The investment adjusted the company’s net worth to around $2.14 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Curie is around $8.5 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daymond John	$300,000 for 20% equity	$300,000 for 12% equity	No
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Barbara Corcoran and Mark	$300,000 for 14% equity$300,000 for 12% equity + 2% advisory shares	$400,000 for 14% equity$300,000 for 10% equity + 4% advisory shares	Yes
Mark Cuban	Partnered with Barbara	N/A	N/A

Sarah Moret Backstory + Their Initial Pitch 

Sarah Moret’s journey with Curie began from personal frustration. Like many people, she wanted a natural deodorant that actually worked, but couldn’t find one. Most options either contained aluminum, which she wanted to avoid, or simply didn’t keep odor and sweat under control. Determined to create a better solution, she used her background in biochemistry to develop a formula that was both safe and effective.  

Launching Curie wasn’t easy. In the early days, Sarah faced challenges with manufacturing, funding, and convincing customers to trust a new brand in a crowded market. She initially raised $1 million through a convertible note in 2020, which helped scale production but also complicated her company’s financial structure.  

When she stepped into the Shark Tank, Sarah was confident in her product. She demonstrated its effectiveness by explaining how it kept her dry even under the stress of pitching to the sharks. She presented her financials, revealing $125,000 in sales in the first year and projections of $2 million by year’s end. While the company wasn’t yet profitable, she believed that with the right partnership, Curie could dominate the natural deodorant market. 

Queries + Shark’s Responses, and Final Deal

The sharks had mixed reactions to Sarah’s pitch.  

Kevin O’Leary was the first to bow out. He admired Sarah’s passion but felt the personal care industry wasn’t his expertise. Mark Cuban also hesitated, explaining that he had bad experiences with similar business models in the past and didn’t want to take the risk.  

Barbara Corcoran was more critical. She believed Sarah had raised money too early, calling it a “fatal error” that made the company’s valuation unrealistic. Because of this, she decided not to invest. Lori Greiner agreed with Barbara’s concerns and also stepped away.  

That left Daymond John, who was on the fence. He offered $300,000 for 30% equity, a much higher stake than Sarah wanted. She countered with 12%, but Daymond wasn’t convinced. Just as it seemed the deal was falling through, Mark Cuban and Barbara Corcoran surprised everyone by returning with a joint offer.  

They proposed $300,000 for 14% equity. Sarah tried to negotiate for $400,000 for the same stake, but they held firm. After some back-and-forth, they settled on $300,000 for 10% equity plus 4% in advisory shares. Sarah accepted, securing two powerful investors to help grow her brand. 

Product Availability

Curie offers a range of aluminum-free personal care products, including:  

– Deodorant sticks (available in multiple scents)  

– Spray deodorant  

– Whipped body wash  

– Hand sanitizers  

The brand focuses on clean ingredients, avoiding parabens, phthalates, and synthetic fragrances. What sets Curie apart is its long-lasting odor protection, a common issue with natural deodorants.  

Since Shark Tank, Curie has expanded its retail presence significantly. Products are available on the official website (wearcurie.com), as well as major retailers like Nordstrom, Bloomingdale’s, and Anthropologie. The brand also partnered with Equinox and SoulCycle, placing its deodorants in high-end fitness locations.  

Prices range from $14 to $22, positioning Curie as a premium but accessible brand in the natural deodorant market. 

What Happened To The Curie After Shark Tank?

Curie, a personal care brand, has seen remarkable success after appearing on Shark Tank. After the episode aired, Curie sold out of its products in just 24 hours and even had 15,000 people waiting to buy. They showcased their products on QVC and made an impressive $140,000 in sales within just 16 minutes.

Curie has expanded its presence in major retail stores, partnering with brands like Nordstrom, Equinox, and SoulCycle to reach more customers. The brand has generated over $1.6 million in sales and is now profitable, meaning their earnings are exceeding their expenses. With guidance from investor Barbara Corcoran, Curie has been able to grow its team and improve its manufacturing process, helping them keep up with the increased demand for their products.

Furthermore, Sarah, the founder, has used her newfound fame to appear on popular television shows like Good Morning America and the Today Show, further boosting the brand’s visibility. As of today, Curie continues to grow and remains dedicated to providing clean and effective personal care products.

Conclusion 

Sarah Moret’s journey with Curie on Shark Tank was a rollercoaster. While some sharks hesitated due to financial concerns, her persistence and strong product won over Mark Cuban and Barbara Corcoran. Their investment and mentorship helped transform Curie from a promising startup into a multi-million-dollar brand.  

Today, Curie is a leader in the natural deodorant space, with products in top retailers and a loyal customer base. The company’s success proves that with the right formula, both in product and business strategy, natural personal care brands can thrive.  

For anyone still searching for an aluminum-free deodorant that actually works, Curie might just be the answer. And with sharks like Mark and Barbara backing it, the future looks bright for Sarah and her growing empire.