Snow in Seconds Net Worth Shark Tank Update

Winters are often associated with snow, covering the ground like a white blanket. People love this season not just for its calming atmosphere, but also for fun activities like snowball fights and the festive spirit of Christmas. However, not every place gets snow, so some parts of the world miss out on experiencing the true beauty of winter.

Jonathan Dusing, the owner of Snow in Seconds, has introduced an indoor snow system. Their product is a powdered chemical that turns into snow after the addition of water in it. The artificial snow looks real and it is safe to use as well.

The owner came on Shark Tank to request $50K in exchange for 10% of his company. He also demonstrated how the product turns into snow and even showered snow over it to give it a nostalgic effect. Let’s explore his journey on the show.

Snow in Seconds Net Worth Shark Tank Update

Jonathan was looking for an investment of $50K in exchange for 10% equity in his company, Snow in Seconds. At the time of the episode, he valued his company at $500K. Jonathan successfully secured a deal with Barbara Corcoran for an investment of $50K for 33.3% equity in the company. The investment adjusted the company’s net worth to around $150K. After the show aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Snow in Seconds in 2024 is around $1.2 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	Out	N\A	N\A
Mark Cuban	Out	N\A	N\A
Lori Greiner	Out	N\A	N\A
Barbara Corcoran	$50K for 10% equity	$50K for 33.3% equity	Yes
John Daymond	Out	N\A	N\A

The Owner’s Backstory

Jonathan was an entrepreneur and he started this business with his partner. He was also into other businesses with him like a sports-technology company. That company is also 15 years old and generates 10 times more revenue. In that business, they do loyalty programs and digital payments in stadiums, which is their full-time job.

Jonathan related that he came upon the chemical for industrial usage. About a total of 99% is used in agriculture so that it holds water for plants to grow.

Initial Pitch

The owner came on the show to seek $50K for a 10% equity stake. His business sells a product that instantly changes into indoor snow. The product can also be used for a lifetime and it is also safe to touch.

Queries about the Product

Lori asked the first question about the material used in the product. Jonathan highlighted that it is made up of only sodium polyacrylate.

Daymond inquired about the amount of snow produced from one packet of the product. The owner pointed out that it makes around one gallon of snow. The little grain particles absorb around 100 times more water than their size.

Kevin was curious to know if there were any products like his before. He related that there are products but they have a gel-like consistency which is different from his product. Also, they don’t grow that fast. His product is a brand he has been selling for almost 15 years.

Lori wanted to know about his sales for 15 years. He pointed out that in a one-stall garage with the help of his children, he sold over $2M in sales.

Cuban then inquired about his last year’s sales and the profit from it. It was about $241K in sales and out of that amount, $40K was profit.

Corcoran wanted to know about his medium of sales. Jonathan related that 50% of his product is sold in bulk for use in movies and 32% is sent wholesale. Some of it is white label as well which means they can name it anything they want including Wonder Snow as suggested by Mr. Wonderful himself. Moreover, 12% is sold on Amazon and 6% on their own website.

Daymond was curious to know the cost of making it and its selling rate. The smallest package that makes a gallon of snow is sold for $4.99 and it costs him $0.72 to make. The larger packet sells for $12.99 and it costs them $1.20 to make. Moreover, the extra-large one that makes 10 gallons of snow sells for $24.99 and it costs $4.20 to make.

Kevin wanted to know about his involvement in retail distribution. The owner responded that his product was in Kroger, Fred Meyer, and about 1500 stores.  Afterwards, they asked for more orders but unfortunately,y his partner outsourced the amount as he was going through personal issues regarding his marriage, which resulted in the missing shipment. Then they even sent back the shipment because of late delivery.

Shark’s Response and Final Decision

Lori was the first shark to drop out of the deal as she considers the product to be specific and seasonal and thus not scalable enough for her to invest in.

Kevin begins by listing the things he hated about Jonathan’s business which includes his seasonal product, irrelevant sales, and the business as a distraction from the real Sports-technology company that he is also running. Thus, he backed out of the deal.

Cuban also passed the deal as he does not consider the business to be fit for him.

Corcoran highlighted that his very low profit, 15 years in business, and his being busy in another company are the biggest issues in his business. However, she still offered him $50K for 33.3% equity.

After hearing about Corcoran’s offer, Daymond left the deal too.

Jonathan then counter-offered Corcoran $50K for 25% of his company. She readily rejected the offer.

Finally, Jonathan saw an opportunity in Corcoran and accepted her offer of $50K for a 33.3% equity stake. Luckily for him, he left the show with a shark by his side.

Product’s Availability

After getting a deal on Shark Tank, the product is still available on its website and Amazon. However, there has been no further confirmation of its ongoing success, and the agreement with Barbara Corcoran has yet to be finalized.

Conclusion

Snow in Seconds has captured attention with its unique indoor snow system, offering a fun and unique experience for consumers and industries alike. Despite Jonathan securing a deal with Corcoran on Shark Tank, the product’s long-term success remains uncertain as the agreement is yet to be finalized. While the product is still available for purchase online.