Shake It Pup Net Worth Shark Tank Update 2025 

Every dog owner knows how tough it can be when their furry friend refuses to eat. Many dogs get tired of eating the same kibble every day. Some dogs are just picky eaters who sniff their food and walk away. This can worry owners who want to make sure their pets are healthy and well-fed. It can even cause stress and frustration. After all, no one wants to see their dog skip meals or lose excitement about food.

This was the problem that entrepreneurs Brett Maiolfi and AJ Crook wanted to solve. They came up with Shake It Pup, a seasoning powder to sprinkle on dog food. The idea was to make boring kibble exciting again for dogs. The seasoning came in tasty flavors dogs love. Brett and AJ pitched this unique product on Shark Tank Season 11. They hoped one of the sharks would believe in their mission. They wanted help to grow their business and reach more dog owners everywhere.

Shake It Pup Net Worth Shark Tank Update 2025 

Brett and AJ were looking for an investment of $100k in exchange for 20% equity in the company. At the time of the episode, they valued their company at $500k. Brett and AJ successfully secured a deal with Mark Cuban for an investment of $100k for 25% equity in the company. The investment adjusted the company’s net worth to around $400k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Shake It Pup is $0 since the company is no longer in business.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Mark Cuban	$100,000 for 25% equity	N/A	Yes
Kevin O’Leary	$100,000 for 50% equity	N/A	No
Lori Greiner	$100,000 for 3% equity with a $1 royalty until payback, then $0.25 in perpetuity	N/A	No
Maria Sharapova	Out	N/A	N/A
Daymond John	Out	N/A	N/A

Brett Maiolfi and AJ Crook Backstory + Their Initial Pitch

Brett Maiolfi and AJ Crook had been friends since they were little boys. They met in second grade. Their friendship grew stronger over the years, and they always shared a love for animals. As adults, they noticed how many dogs would stop eating their food. Many dogs get bored with dry kibble. Others are fussy eaters from the start. Owners often try to mix in wet food or table scraps, but that is messy and unhealthy.

That’s when Brett and AJ thought of Shake It Pup. They wanted to create a fun and healthy way to make dog food exciting again. They spent months developing tasty flavors. The seasonings were made with natural ingredients. They also added vitamins and nutrients to keep dogs healthy. They made sure Shake It Pup was easy to use: dog owners just had to shake it over the kibble. No mess, no stress.

When they stepped onto the Shark Tank stage, Brett and AJ came prepared. They told their story with energy and passion. They showed the sharks how much dogs loved the seasonings. They explained how Shake It Pup had already sold $105,000 worth of products in their first year. They told the sharks they were making each bottle in their apartment kitchen.

They needed help to scale up. They asked for $100,000 in exchange for 20% of their company. They hoped a shark would believe in their vision of helping picky dogs everywhere.

Queries + Shark’s Responses, and Final Deal

Kevin O’Leary was the first shark to speak up. He said he liked the pet industry because dog owners spend a lot of money on their pets. But he pointed out the business had problems. He worried they were not ready to handle big orders. He offered $100,000 but wanted 50% of the company. Brett and AJ were shocked by the high equity demand. They knew they couldn’t give away half the company.

Daymond John shared his thoughts next. He said Shake It Pup was an interesting idea. But he worried it would be easy for other companies to copy the seasoning. He didn’t think the product had a strong barrier to protect it from competitors. Daymond decided he was out.

Guest shark Maria Sharapova then shared her opinion. She said she loves dogs and liked the idea. But she thought the market for dog food seasoning was very niche. She believed not enough dog owners would pay extra for seasoning. She also felt the product was too expensive compared to its benefits. Maria decided not to invest.

Lori Greiner saw potential in the product. She said she could help sell it on TV and online. She offered $100,000 but wanted a royalty of $1 per unit sold until she got her money back. After that, the royalty would drop to $0.50 per unit forever. She also asked for 3% of the company. Brett and AJ looked unsure about the royalty terms.

Before they could respond to Lori, Mark Cuban jumped in. Mark said he liked the dog product market. He had experience with other pet businesses and thought he could help. He offered $100,000 for 25% equity. Brett and AJ thought Mark’s offer was fair. They quickly accepted. They were happy to partner with a shark who had the right experience and a passion for pets.

Product Availability

Shake It Pup was a line of seasoning powders designed to sprinkle over dry dog food. The seasonings were made with real meats, herbs, and spices. They came in fun flavors like Barkin’ BBQ, Peanut Butter Belly, and Burger Blast. The founders promised each flavor was safe and healthy for dogs. They added vitamins and minerals to keep dogs strong and active. The product was unique because it solved a common problem for dog owners: picky eaters.

Originally, customers could buy Shake It Pup from the company’s website. They are also sold on Amazon. Some small pet stores carried the shakers too. The seasonings were priced at around $12 per bottle. Each bottle lasted several weeks, depending on the size of the dog.

Shake It Pup advertised itself as an easy way to make kibble exciting again. The powder stuck to dry food and turned boring meals into something dogs would love. The idea was simple but innovative. However, Shake It Pup is no longer available for sale. After closing down, the website went offline. Customers today can’t buy the product anymore.

What Happened To Shake It Pup After Shark Tank?

After the Shark Tank episode aired, Shake It Pup saw a spike in orders. Many dog owners were excited to try the product. Sales rose quickly in the weeks following the show. Brett and AJ worked hard to fulfill orders. They used Mark Cuban’s investment to increase production and improve packaging. They wanted to take advantage of the Shark Tank exposure.

But the good times didn’t last. Production challenges slowed them down. They ran into issues getting the seasonings made in larger quantities. Delays frustrated customers. Complaints started to pile up. Without reliable inventory, they struggled to keep up with demand. Marketing was another problem. The founders didn’t have enough money for big ad campaigns. Most people only found out about Shake It Pup if they had seen the Shark Tank episode.

By 2021, AJ Crook decided to step away from the company. Brett tried to keep the dream alive by rebranding the business. He changed the name from Shake It Pup to Snap Wag. He hoped a fresh start would bring new customers. But the challenges were too big. Sales stayed low, and the market remained small. Brett closed the business not long after the rebrand.

Today, Shake It Pup and Snap Wag are both out of business. Their website and social media pages are gone. The product is no longer for sale on Amazon or in pet stores. Although the idea was creative and fun, Shake It Pup could not survive in the tough pet product market. The company’s journey ended, but Brett and AJ’s passion for dogs lives on.

Conclusion

Shake It Pup started with a simple but powerful idea. Brett and AJ wanted to make mealtime exciting for picky dogs. They created tasty, healthy seasonings to sprinkle on dog food. Their pitch on Shark Tank was fun and heartfelt. They impressed Mark Cuban, who offered $100,000 for 25% of the company. It seemed like the perfect match.

Sadly, Shake It Pup faced too many challenges after the show. Production problems, small marketing budgets, and a narrow market made it hard to grow. Even after rebranding to Snap Wag, the business could not survive. Shake It Pup closed, and dog owners can no longer buy the product.

Shake It Pup’s story shows how hard it can be to succeed, even with a good idea and a Shark Tank deal. But it also reminds us of the passion and creativity that many entrepreneurs bring to the world.