Sports gear has always been about performance, but what about style and self-expression? Most athletic equipment looks the same, plain colors, basic designs. Jasmine Maietta wanted to change that. As a former professional basketball player, she saw how sports could blend with art to create something unique. That’s why she started Round21, a company that sells artist-designed sports gear and NFTs.
Round21 collaborates with artists to create limited-edition basketballs, apparel, and digital collectibles. Jasmine appeared on Shark Tank Season 13, asking for $250,000 for 3% equity. She believed her business could revolutionize how fans and athletes connect with sports through art.
The Sharks were intrigued but hesitant. Some didn’t understand NFTs. Others thought the valuation was too high. In the end, Kevin O’Leary made a deal, $250,000 for 10% equity plus 1.5% of NFT sales. Did this deal help Round21 grow? Are they still in business today? Let’s find out in this full update.
Round21 Net Worth Shark Tank Update 2025
Jasmine was looking for an investment of $250k in exchange for 3% equity in the company. At the time of the episode, she valued her company at $8.33 million. Jasmine successfully secured a deal with Kevin O’Leary for an investment of $250k for 10% equity in the company. The investment adjusted the company’s net worth to around $2.5 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Round21 is around $10 million.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
Daymond John | Out | N/A | N/A |
Lori Greiner | Out | N/A | N/A |
Kevin O’Leary | $250,000 for 15% equity $250k for a 11% stake + a 2% royalty for every NFT sold$250k for a 10% stake + 1.5% royalty for every NFT sold | $250,000 for 5% equity + 1% advisory shares$250k for a 5% stake + 1% in advisory shares & a 1% royalty for every NFT sold | Yes |
Robert Herjavec | Out | N/A | N/A |
Mark Cuban | Out | N/A | N/A |
Jasmine Maietta Backstory + Their Initial Pitch
Jasmine Maietta grew up loving basketball and art. After playing professionally overseas, she noticed something missing in sports merchandise—creativity. Most gear had the same logos and colors. She wanted to bring artist collaborations into sports, making equipment that was both functional and collectible.
In 2020, she launched Round21. The company worked with artists to design limited-edition basketballs, jerseys, and NFTs. Each piece was unique, blending sports with street art and pop culture.
When Jasmine pitched on Shark Tank, she explained her vision. Round21 wasn’t just selling products—it was creating a new category where sports met art. She revealed the company was projected to make $510,000 in sales that year, with about $20,000 coming from NFTs.
Her ask was $250,000 for 3% equity, valuing Round21 at over $8 million. The Sharks were impressed but had questions.
Queries + Shark’s Responses, and Final Deal
Lori Greiner: She thought the idea was interesting but didn’t feel she would be the right partner for the project, so she decided not to invest early on.
Robert Herjavec: He appreciated the creativity of the idea but couldn’t figure out how it would generate significant sales, prompting him to also pass on the investment.
Daymond John: He admitted he didn’t understand NFTs well enough, noted that he was still learning about them, and chose not to invest.
Mark Cuban: Typically a fan of tech projects and NFTs, he was puzzled by the low sales of the company, especially considering its $8 million valuation. He also had conflicts due to his other NFT investments, leading him to decline the deal.
Kevin O’Leary was the only Shark left who was knowledgeable about NFTs and saw potential in the product. However, he disagreed with Jasmine’s evaluation of her company’s worth. He made an offer of $250,000 for a 15% stake in her company, which was more than she initially wanted. Jasmine tried to negotiate for a smaller percentage (5%), but Kevin turned that down.
After some back-and-forth, they reached a compromise: Kevin would invest $250,000 for a 10% equity stake in Jasmine’s company, plus an additional 1.5% of the sales from NFTs, allowing him to benefit from the product’s future success.
Product Availability
Round21 is a brand that offers a few different types of products related to basketball. Here’s a simple breakdown:
1. Artist-designed basketballs: These are special basketballs created by various artists. They are available in limited quantities, meaning once they’re sold out, they won’t be made again.
2. Apparel: Round21 also sells clothing items like jerseys and hoodies. These items typically feature unique designs, often related to the basketball theme.
3. NFTs: In addition to physical products, Round21 offers digital collectibles called NFTs. These are unique digital items that can be bought and traded online.
You can purchase these products on their official website or at certain stores, including Dick’s Sporting Goods, museum gift shops, and specialty sports retailers. The prices for these items vary: you can find T-shirts starting at around $50, while the limited-edition basketballs can cost $300 or more.
What Happened To The Round21 After Shark Tank?
After the show, Round21 continued to evolve and make significant progress in several areas. They have teamed up with prominent organizations like the NFL Players Association, the US Women’s National Team Players Association, and NBALAB. This means they are collaborating with well-known sports leagues and associations.
You can now find Round21 products in popular sports retail stores such as Dick’s Sporting Goods and Fanatics. This indicates their products are becoming more accessible to customers. Round21 has started working with cryptocurrency and digital art companies, including Coinbase and Bored Ape Yacht Club, to create unique digital collectibles.
They’ve released special basketballs inspired by famous artists Keith Haring and Jean-Michel Basquiat, showing their connection to art and culture. While there is uncertainty about a specific deal involving someone named Kevin, it is clear that Round21 is continuing to flourish and grow in various ways.
Conclusion
Jasmine Maietta started a company called Round21 that combines sports equipment with art and digital collectibles known as NFTs. While sharks were skeptical about her idea, one investor, Kevin O’Leary, recognized its potential.
Today, Round21 is thriving, having formed partnerships with well-known brands and having a presence in stores. The company shows that sports gear can be creative and artistic, not just functional items.
If you’re interested in unique and collectible items, Round21 offers special designs that are limited in quantity. There’s also a chance that their digital art pieces (NFTs) could increase in value in the future!

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.