Boarderie Net Worth Shark Tank Update 2025

When COVID-19 hit, many businesses faced tough times, including a catering company owned by Aaron Menitoff and Rachel Solomon in South Florida. Suddenly, their event-based business came to a halt. Instead of giving up, they realized that even though people couldn’t go out, they still craved gourmet food, particularly charcuterie boards—which are platters with meats, cheeses, and other tasty snacks.

To meet this demand, they created Boarderie, a service that delivers beautiful, ready-to-eat cheese and charcuterie boards directly to people’s homes. The boards are not only delicious but also elegantly arranged on wooden boards, and they can be shipped across the country overnight.

In Season 14 of the TV show Shark Tank, Aaron and Rachel sought $300,000 in exchange for a 5% share of their company to help increase production in response to their growing popularity. After some negotiation, investor Lori Greiner saw the potential in their business and offered them the same amount of money, but in exchange for a larger 9% share.

Boarderie Net Worth Shark Tank Update 2025

Aaron and Rachel were looking for an investment of $300k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $6 million. Aaron and Rachel successfully secured a deal with Lori Greiner for an investment of $300k for 9% equity in the company. The investment adjusted the company’s net worth to around $3.33 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Boarderie in 2025 is around $10 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	$300K + $300K credit for 15%	N/A	No
Lori Greiner	$300,000 for 13% equity$300,000 for 12% equity$300,000 for 9% equity	$300,000 for 8% equity$300,000 for 10% equity	Yes
Kevin O’Leary	$300,000 for 17.5% equity	N/A	No
Robert Herjavec	Out	N/A	N/A
Mark Cuban	$300,000 for 10% equity	N/A	N/A

Aaron Menitoff Backstory + Their Initial Pitch 

Aaron Menitoff had a passion for food from a young age, which led him to attend culinary school and start a catering business with his wife, Rachel. They successfully developed their company into one of the leading catering services in South Florida, catering to high-profile clients like celebrities and athletes.

However, their business faced a major setback when the COVID-19 pandemic led to the cancellation of events, causing their catering business to suffer significantly. Rather than give up, they adapted by transitioning to eCommerce, which allowed them to sell pre-made charcuterie boards online and ship them directly to customers.

Initially, they sold their products through well-known third-party platforms like Williams Sonoma and DoorDash, and this approach proved profitable, generating $1.8 million in sales in 2021. However, they encountered a challenge: they didn’t have direct access to customer data, making it difficult to market to their buyers effectively.

To overcome this obstacle, they sought investment in the TV show Shark Tank. On the show, they pitched their idea for luxury charcuterie boards designed for both homes and businesses, offering them in various sizes priced between $154 and $229. They highlighted their production capacity of 3,000 boards per day from their facility in Florida.

They requested $300,000 in exchange for a 5% stake in their company to expand their production capabilities and create their own website for direct sales.

Queries + Shark’s Responses, and Final Deal

Kevin O’Leary was worried that there were too many similar businesses in the edible gift market, making it risky. He still offered to invest $300,000 for a 17.5% share of the business.

Barbara Corcoran saw potential in the idea but wanted a larger ownership stake. She proposed giving $300,000 in cash and an additional $300,000 in a line of credit for a 15% share.

Mark Cuban was skeptical, concerned that larger companies could easily replicate the business concept. He decided not to invest.

Robert Herjavec thought the amount of business ownership they were offering was too small compared to the money he would be putting in. He chose to pass on the investment.

Lori Greiner was enthusiastic about the luxury gifting aspect of the business. Initially, she offered $300,000 for a 13% share, but after negotiations, the entrepreneurs agreed to give her only 9% ownership, and they finalized the deal.

Product Availability

Boarderie provides three different sizes of their products: 

– Small: Suitable for 2 to 4 people, perfect for a cozy get-together.

– Medium: Good for small gatherings, offering a bit more for your guests.

– Large: Great for larger events like parties or as thoughtful gifts for businesses.

You can purchase Boarderie products online through their official website. You can also find them at retail stores like Costco and Williams Sonoma. If you’re looking to give gifts to a business, they offer options to customize the branding.

The prices for these boards range from $154 to $229, and that includes overnight shipping, ensuring you get your order quickly.

What Happened To The Boarderie After Shark Tank?

After appearing on the TV show Shark Tank and securing a deal with investor Lori Greiner, the brand Boarderie, known for its upscale charcuterie boards, experienced tremendous success. Following the show, Boarderie’s sales skyrocketed by 1000%, hitting $70 million in revenue by 2022. This impressive growth indicates how much attention and interest the company gained from its appearance.

The company set a Guinness World Record for creating the largest charcuterie board ever, which weighed 769 pounds and measured 20 feet in length. This publicity stunt helped to further elevate the brand’s recognition.

Boarderie was featured in Oprah Winfrey’s 2022 list of Favorite Things, which is a significant endorsement that often drives consumer interest and sales for products. The product became available in major retail stores like Costco and Williams Sonoma, broadening its reach and making it more accessible to consumers.

The company made a positive social impact by hiring over 70 employees, including individuals with disabilities, in partnership with the nonprofit ARC. This shows a commitment to giving back to the community.

As of today, Boarderie’s estimated value is $10 million, establishing it as a key player in the luxury food gifting market.

Conclusion 

Aaron and Rachel started a business during the pandemic, which ended up being very successful, making them $70 million. They got a deal on a TV show called “Shark Tank” with a well-known investor named Lori Greiner, which helped them grow their business all over the country. Their company, called Boarderie, is doing exceptionally well, and even Oprah Winfrey has endorsed it. 

If you enjoy charcuterie (which is a fancy way to describe a selection of cured meats, cheeses, and accompaniments) or are looking for a nice gift, Boarderie is a great option to consider.