BootayBag Net Worth Shark Tank Update 2025 

Many women find shopping for underwear a stressful experience. It’s not just about finding the right size or style, but the overall hassle of going to crowded stores, trying on different options under harsh lighting, and often ending up disappointed. The experience is uncomfortable, time-consuming, and far from enjoyable. 

That’s where Elly Gheno saw an opportunity. She wanted to make lingerie shopping simple, stress-free, and more fun. So, she came up with a smart solution: BootayBag, a subscription underwear service that brings curated, trendy, and affordable underwear right to your doorstep.

Elly took her business idea to the Shark Tank in Season 12. She asked for $500,000 in exchange for 5% equity in her company. During the episode, she impressed the sharks with her growth, passion, and story. In the end, she walked away with a deal. Kendra Scott, the guest shark, saw potential and offered $500,000 for 10% equity. Elly accepted, and this marked the beginning of a new chapter for BootayBag.

BootayBag Net Worth Shark Tank Update 2025 

Elly was looking for an investment of $500k in exchange for 5% equity in the company. At the time of the episode, she valued her company at $10 million. Elly successfully secured a deal with Kendra Scott for an investment of $500k for 10% equity in the company. The investment adjusted the company’s net worth to around $5 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of BootayBag is around $15 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kendra Scott	$500,000 for 20% equity	N/A	Yes
Kendra Scott and Barbara	$500,000 for 20% equity	$700,000 for 20% equity	No
Barbara Corcoran	$500,000 for 20% equity	N/A	No
Kevin O’Leary	$500,000 for 15% equity	N/A	No
Lori Greiner	Out	N/A	N/A

Elly Gheno Backstory + Their Initial Pitch 

Elly Gheno founded BootayBag in 2016 with just $300. At the time, she was frustrated with the lack of fun and accessible options for women when it came to underwear. Most of the available options were either too expensive or lacked style. Also, many women didn’t feel comfortable shopping for intimate apparel in stores. Elly believed that a subscription model could solve all these problems.

By offering monthly deliveries of stylish underwear, she aimed to make the whole experience feel like a treat rather than a task.

The early days of BootayBag were challenging. Elly had to manage everything from product design to customer service on her own. With no large investment, she relied on social media to grow the brand. Fortunately, her marketing skills paid off, and the company gained a strong following. Her honest, relatable communication style and creative branding helped BootayBag connect with a wide audience.

On Shark Tank, Elly entered with confidence. She shared her story, explained how the subscription model worked, and laid out her financials. At the time of the pitch, BootayBag had done $15 million in total sales and was earning around a 5% profit margin. She made it clear that she needed the sharks’ help to improve her profit margins and scale her business further.

Queries + Shark’s Responses, and Final Deal

Kendra Scott was the first shark to ask serious questions. She wanted to know more about Elly’s background and how she managed to build the company from such a small starting point. Elly shared her journey openly and explained how she had built a strong community of customers. Kendra appreciated the way Elly had created a brand that resonated with real women.

Barbara Corcoran was impressed by Elly’s energy and dedication. She said she could help Elly fix the low-profit margins and offered $500,000 for 20% equity. Barbara thought the brand had great potential but needed a better financial structure to really grow.

Kevin O’Leary, always focused on numbers, offered $500,000 for 15% equity. He believed the business was promising, but didn’t like the slim profit margin. He explained that unless Elly fixed the financials, scaling would be very hard. Despite this, he thought the company could grow under the right leadership.

Mark Cuban and Lori Greiner were both supportive but decided not to make an offer. They felt Elly already had strong offers on the table and didn’t want to crowd the deal.

Initially, Kendra and Barbara decided to team up and offer $500,000 for 20% combined equity. Elly tried to negotiate, but Kendra decided to go solo again. She came back with her original offer: $500,000 for 10% equity. Elly accepted this deal happily, saying she admired Kendra and believed she was the perfect partner.

Product Availability

BootayBag started out as a subscription-only underwear company. Customers could sign up and receive a new set of underwear each month. Each bag came with trendy and comfortable designs picked by the company. The goal was to make it easy and exciting for women to get new underwear without stepping into a store.

Over time, the company expanded its product line. Now, BootayBag offers bodysuits, dresses, corsets, shorts, and leggings in addition to underwear. Their products are known for being stylish, functional, and body-positive. One of their activewear sets even went viral on TikTok, showing how well they connect with their audience.

BootayBag’s products are available on their official website. They also sell select items on Amazon. While the original subscription model is still popular, customers can now choose to buy items directly without a subscription. This makes the brand more flexible and allows more people to try their products.

What Happened To The BootayBag  After Shark Tank?

After the show aired, BootayBag received a lot of attention. The company saw a surge in website traffic and new subscribers. Most importantly, the deal with Kendra Scott closed successfully. Kendra’s involvement helped BootayBag refine its strategy, improve margins, and grow its community even more.

BootayBag continues to thrive. They’ve expanded their product line, improved their customer experience, and built a stronger brand. They actively engage with customers on social media and use platforms like TikTok to share updates, styling tips, and behind-the-scenes looks at the business. This has helped them stay fresh and appealing to their target market.

As of today, BootayBag is still in business and doing well. The brand is now more than just a subscription underwear company. It has grown into a fashion and lifestyle brand for women who want to feel confident, comfortable, and stylish.

The company has also made it easier for new customers to try their products by allowing direct purchases. This change shows that Elly and her team are listening to customer feedback and evolving with the market.

Conclusion 

BootayBag entered the Shark Tank with a clear mission: to make underwear shopping simple and enjoyable. Elly Gheno, the founder, shared her journey from starting the business with just $300 to reaching $15 million in sales. Despite concerns about the company’s low profit margin, she impressed the sharks with her passion and vision.

Kendra Scott believed in Elly’s dream and offered $500,000 for 10% equity. Elly accepted, making it a successful pitch. Since the show, BootayBag has grown beyond just underwear. It now offers a wide range of fashion items and continues to connect with women through strong branding and social media.

The company is still running and shows no signs of slowing down. BootayBag’s journey proves that with determination, creativity, and the right partner, even a small startup can become a major player in the fashion world.