Every year, millions of people enjoy skiing and snowboarding in the snowy mountains. It’s a fun and exciting way to enjoy winter. But not many people know that ski wax, which is used to make skis glide smoothly on snow, is actually bad for the environment. Most ski waxes are made from petroleum. That’s the same stuff used to make gasoline.
When this wax ends up in the snow and melts into the water, it can hurt plants, animals, and the environment. Many skiers and snowboarders had no idea their fun sport was causing harm.
That’s where Peter Arlein stepped in. He’s a passionate skier who realized this problem and wanted to change it. So he created MountainFlow Eco-Wax, a special kind of ski wax made from plants instead of oil. His mission was simple — make skiing safe for the planet.
He came to Shark Tank in Season 12 to share his ideas and ask for help. He asked for $250,000 for 10% in his business. Let’s look at what happened.
MountainFlow Net Worth Shark Tank Update 2025
Peter was looking for an investment of $250k in exchange for 10% equity in the company. At the time of the episode, he valued his company at $2.5 million. Peter successfully secured a deal with Barbara and Kevin for an investment of $300k for 20% equity in the company. The investment adjusted the company’s net worth to around $1.5 million. After the show was aired, MountainFlow saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of MountainFlow is around $3 million.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
Daymond John | $250,000 for 25% equity, $ 250k for a 15% stake, or $250k for 25% if Lindsey Vonn is attached to the deal | N/A | No |
Lori Greiner | Out | N/A | N/A |
Kevin O’Leary and Barbara | $250,000 for 20% equity$250,000 for 17.5% equity$300,000 for 20% equity | $250,000 for 15% equity$250,000 for 16% equity | Yes |
Barbara Corcoran | Partnered with Kevin | N/A | N/A |
Mark Cuban | Out | N/A | N/A |
Peter Arlein Backstory + Their Initial Pitch
Peter Arlein lived in Colorado and worked close to nature and the ski industry. He loved the outdoors and enjoyed skiing. But he also cared about the environment. As he started learning more about ski wax, he was shocked. Ski wax made from oil was being used everywhere, even by eco-conscious people. The problem was that there wasn’t a good alternative in the market. That’s when he got an idea.
He began testing different ingredients in his kitchen. He wanted a plant-based wax that was safe for nature but still worked well on snow. After many tests and failures, he finally made a wax that worked just as well as the old kind but without the pollution. He called it MountainFlow Eco-Wax. On Shark Tank, Peter explained how the ski industry needed to move toward sustainability.
He proudly presented his product and explained that it was already being sold in stores and online. He was confident but also knew he needed help to grow.
Queries + Shark’s Responses, and Final Deal
The sharks were curious as soon as Peter began his pitch. Lori Greiner asked how Peter’s wax compared to the traditional one. Peter told her that it worked just as well. He said that they had done many tests and the results were very strong. He even shared that some professional skiers used his wax and loved it.
Kevin O’Leary wanted to know about the numbers. He asked about the company’s sales, production cost, and profit margins. Peter said the wax cost about $1.50 to make and sold for $15. The sharks liked that margin. Peter also shared that the company had made around $150,000 in sales last year and was expecting to hit over $300,000 this year. That impressed them.
Barbara Corcoran was interested in Peter’s passion. She liked how much he cared about the environment. She said she believed in his mission and wanted to help him make it big. She offered $250,000 for 20% of the company.
Kevin O’Leary jumped in, too. He said he liked the idea and thought the market was ready for eco-friendly products. He made the same offer as Barbara: $250,000 for 20%. Peter looked surprised but happy. He didn’t expect two sharks to make the same offer so fast.
Mark Cuban said he liked the product but didn’t think he was the right partner, so he stepped out. Lori Greiner also passed. She felt the product was too niche and not for a wide audience. Daymond John said he liked the mission but wasn’t interested in investing in a seasonal business.
In the end, Peter accepted both Barbara’s and Kevin’s offer. He gave them 20% of the company for $300,000 combined. It was a huge moment. Peter had not just one but two sharks on his team.
Product Availability
MountainFlow Eco-Wax is a green alternative to petroleum-based ski wax. It is made using plants, not oil. The wax is non-toxic, biodegradable, and safe for the environment. Skiers can use it without worrying about polluting the snow or water. It’s great for beginners and professionals.
Peter and his team didn’t stop at just wax. They now sell many other eco-friendly ski products. These include bike lubes, cleaning sprays, and tuning tools. All are made with the same care for nature.
You can buy MountainFlow Eco-Wax on their official website. It is also available on Amazon. Plus, many ski shops across the U.S. now carry their products. Prices are affordable. A stick of wax costs between $13 to $20 depending on the type. They also offer eco-tuning kits and travel bundles.
The brand is growing. And with Barbara and Kevin helping out, it’s reaching more people who care about skiing and saving the planet.
What Happened To The MountainFlow After Shark Tank?
After the show aired, MountainFlow saw a big jump in sales. People liked the idea of protecting the environment while enjoying skiing. The Shark Tank appearance helped spread the word fast. Peter said they had record-breaking orders right after the episode.
The deal with Barbara and Kevin went through. Both sharks became active partners in the business. They helped MountainFlow with marketing and retail connections. The company started selling in bigger stores and even gained attention in outdoor magazines. Peter also expanded the product line. Besides ski wax, the company now offers other sustainable gear for outdoor sports. They’ve also started selling in other countries like Canada and parts of Europe.
As of today, the company is doing well. It is still in business and has grown a lot. Their estimated net worth is around $3 million. Peter continues to lead the brand with the same passion. He says their goal is simple — protect the planet one skier at a time.
Conclusion
MountainFlow Eco-Wax started as a simple idea in the snowy mountains of Colorado. Peter Arlein saw a problem — ski wax was hurting nature. So he created a solution with plant-based ingredients. When he came to Shark Tank, he asked for $250,000 to grow his business. He got even more than he hoped for. Barbara Corcoran and Kevin O’Leary teamed up to invest $300,000 for 20% of the company.
Not all sharks joined, but that didn’t stop Peter. He stayed focused, and his mission touched people. After the show, MountainFlow grew fast. More skiers started to care about what was under their skis. Today, the company sells in stores, online, and in other countries. The journey from kitchen experiments to a national brand wasn’t easy, but it was worth it.
MountainFlow is more than a ski wax company — it’s a movement for greener skiing and a cleaner planet.

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.