Every year, families decorate their Christmas trees with cherished ornaments. But one wrong move, and those precious decorations come crashing down. Broken ornaments mean lost memories, especially when fragile heirlooms shatter on the floor. Traditional ornament hooks are flimsy, slipping off branches too easily. The Naqvi family knew this problem well.
Their solution? The Ornament Anchor, a no-slip hanger designed to keep ornaments securely in place. These hangers hold up to 10 pounds, preventing accidents while keeping decorations perfectly positioned. The family appeared on Shark Tank Season 13, asking for $90,000 for 5% equity. Despite strong sales and impressive profit margins, the Sharks had concerns.
Ornament Anchor Net Worth Shark Tank Update 2025
The Naqvi family was looking for an investment of $90k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $1.8 million. The Naqvi family did not secure a deal with any of the Sharks. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Ornament Anchor is around $10 million.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
Barbara Corcoran | Out | N/A | N/A |
Lori Greiner | Out | N/A | N/A |
Kevin O’Leary | Out | N/A | N/A |
Daymond John | Out | N/A | N/A |
Mark Cuban | Out | N/A | N/A |
The Naqvi Family’s ackstory + Their Initial Pitch
The Naqvi family, Sofia, Amanda, Ayaan, Hamza, and Mika’il, were no strangers to Shark Tank. They had previously pitched Kudo Banz, a children’s reward system, in an earlier season. This time, they returned with a holiday-themed product born from a school project.
The idea for Ornament Anchor came when the kids noticed how easily ornaments fell off their Christmas tree. They designed a sturdy, adjustable hanger that clips firmly onto branches. Unlike flimsy wire hooks, these anchors prevent slipping, even on heavy ornaments.
By the time they entered the Tank, the family had already achieved $500,000 in sales in just 18 months. Surprisingly, some sales even came in June, proving unexpected demand outside the holiday season.
Their business model was simple:
– A pack of 24 hangers sold for $24.99.
– Profit margins were an impressive 94%.
– They were already in Target and Nordstrom, with more retail deals in progress.
The Naqvis asked for $90,000 for 5% equity, valuing their company at $1.8 million. They believed the Sharks could help them secure more retail partnerships.
Queries + Shark’s Responses, and Final Deal
Mark Cuban was skeptical. He felt the family was “in the business of getting on TV” rather than focusing on one product. Since they had previously pitched Kudo Banz, he worried they were jumping between ideas without fully committing. He also thought the product was too seasonal. Because of these doubts, Mark was out.
Mr. Wonderful agreed with Mark. He called the product “extremely seasonal” and didn’t see enough year-round potential. While he admired the family’s hustle, he didn’t think it was a good investment. Kevin passed.
Daymond John liked the family’s energy but didn’t connect with the product. He felt it was too niche and didn’t fit his expertise. Daymond also declined.
Lori was impressed by the kids but didn’t see mass-market appeal. She typically invests in products with broad retail potential, and Ornament Anchor seemed limited to holiday decor. Lori chose not to invest.
Barbara thought the product was overpriced for what it offered. She also shared concerns about the family switching businesses too often. Despite their charm, Barbara was out.
What Went Wrong With The Ornament Anchor On Shark Tank?
The Sharks had several concerns that made them hesitant to invest. Most of the Naqvis’ sales occurred during the Christmas season, which meant that they struggled to sell their product throughout the rest of the year. The Sharks were worried that the Naqvis had too many business interests, especially since they had previously pitched another product called Kudo Banz.
They questioned whether the family could effectively manage, promote, and grow multiple businesses at once.
The Naqvis valued their business at $1.8 million, but the Sharks felt that this was too high for a product aimed primarily at holiday shoppers. They believed that a holiday-specific product would have limited market appeal and not justify such a steep valuation. Even though they did not secure a deal with the Sharks, the Naqvis family remained optimistic about their product and its future.
Product Availability
You can mainly find Ornament Anchor online at Amazon, QVC, and their own website. You can buy a pack of 24 Ornament Anchors for $24.99. Each hanger is strong enough to hold up to 10 pounds. They are made from a tough material that keeps ornaments secure and in place.
What Happened To The Ornament Anchor After Shark Tank?
Ornament Anchor is a product that has done really well on its own, even without support from sharks, the company has achieved great success. They have sold a total of $2.5 million worth of their products. They have attracted over 100,000 customers, showing their product is popular. Ornament Anchor has been highlighted in important magazines and websites as a top product during the holiday season.
After appearing on Shark Tank, their product became available in large retail stores like Target, Bed Bath & Beyond, and Nordstrom.
As of today, the Naqvis, the founders, continue to operate the business, demonstrating that hard work and determination can lead to success, even without external financial support.
Conclusion
The Naqvi family’s Shark Tank journey didn’t end with a deal, but it didn’t stop their success. Ornament Anchor continues to be a favorite holiday solution, with millions in sales and growing retail presence.
The Sharks had concerns about seasonality and scalability, but the family proved that a simple, well-executed product can thrive. Their story shows that determination and smart marketing can overcome even a “no” from the Tank.

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.