Migraines and headaches are not just painful; they can completely take over your day. People who suffer from them know how hard it is to find proper relief. Many try painkillers, others use ice packs or heating pads, but the pain often returns. And with ice packs, there’s the constant struggle of keeping them in place. They slip, they melt, and they become more of a hassle than a help.
For someone dealing with severe migraines, concussions, or post-injury recovery, this becomes a huge problem. It’s not just about comfort. It’s about being able to function, to work, or even just enjoy time with family. This was exactly the issue faced by professional surfer Nic Lamb.
Nic had a serious surfing accident. It left him with a concussion and frequent migraines. Ice packs helped him a lot, but keeping them on his head was tough. That’s when he had an idea. What if the ice pack were built into a beanie? It would stay in place and also give soothing relief. That idea led to the creation of IceBeanie.
When Nic brought IceBeanie to Shark Tank in Season 12, he hoped to find a partner who would believe in his vision. In the episode, he asked for $50,000 in exchange for 20% of his company. What followed was a mix of doubts, offers, and a final deal with one of the Sharks. This episode gave viewers a look at a passionate founder, a clever product, and the intense back-and-forth that happens in the Tank.
IceBeanie Net Worth Shark Tank Update 2025
Nic was looking for an investment of $50k in exchange for 20% equity in the company. At the time of the episode, he valued his company at $250k. Nic successfully secured a deal with Mark Cuban for an investment of $50k for 25% equity in the company. The investment adjusted the company’s net worth to around $200k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of IceBeanie is around $2 million.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
Mark Cuban | $50,000 for 30% equity | $50,000 for 25% of equity | Yes |
Lori Greiner | Out | N/A | N/A |
Kevin O’Leary | Out | N/A | N/A |
Daymond John | Out | N/A | N/A |
Robert Herjavec | Out | N/A | N/A |
Nic Lamb Backstory + Their Initial Pitch
Nic Lamb is not your usual entrepreneur. He is a professional surfer who has competed all over the world. But his career came with risks. One day, while surfing, Nic got a concussion. After that injury, he began dealing with strong migraines. Ice therapy helped him more than medicine, but he faced a problem. The ice packs he used wouldn’t stay in place. They kept falling off or melting too fast. That’s when the idea struck.
He thought, why not create a comfortable beanie that has built-in ice packs? That way, it would stay snug on the head while giving cooling relief.
So he started working on it. The early stages were not easy. Nic had no background in manufacturing or business. But he kept going. He tested different materials and designs until he found one that worked. IceBeanie was born out of his own pain and need for relief. It wasn’t just for migraines. He realized it could also help people recovering from injuries, those undergoing chemotherapy, or even athletes cooling down after workouts.
When he walked into the Tank, Nic looked confident but nervous. He explained his story and showed how the IceBeanie worked. He told the Sharks he had already sold 2,500 units and made around $100,000 in revenue. That was impressive, especially since the company was still new. Each IceBeanie cost him $7 to make, and he sold it for $39.95. The Sharks could see that there was good profit in the business.
Nic was asking for $50,000 in exchange for 20% of the company. It was clear that he was passionate and that he had a product that solved a real problem.
Queries + Shark’s Responses, and Final Deal
After the pitch, the Sharks started asking their usual sharp questions. Kevin O’Leary was the first to speak. He said he respected Nic and the story, but he was not convinced the market was big enough. He thought the product was too niche. He didn’t see it becoming a mainstream success. For that reason, he decided not to invest.
Lori Greiner also had her doubts. She is known for supporting health and comfort-related products, so Nic had probably hoped to get her on board. But Lori said the competition in the space was tough. There were already many similar products in the market, and she wasn’t sure IceBeanie could stand out. So she also went out.
Barbara Corcoran didn’t feel strongly about the product either. She didn’t make a big comment, but she too chose not to invest. That left only Mark Cuban and Daymond John.
Mark Cuban liked what he saw. He appreciated that Nic was a professional athlete. He believed that IceBeanie could be introduced to the sports world more easily because of Nic’s background. Mark said that if nothing else worked, he could get the product into the Dallas Mavericks locker room. That was a huge opportunity. He made an offer of $50,000 for 30% equity. It was more equity than Nic had hoped to give.
Nic didn’t say yes right away. He paused and asked if Mark would do it for 25% instead. Mark agreed. They shook hands. The deal was done.
But right after that, Daymond John suddenly showed interest. He offered $100,000 for 25%. It was a better deal in terms of money, but Nic had already made a promise to Mark. He didn’t back out. He stayed true to his word. That moment earned him respect from the Sharks and the viewers.
Product Availability
The IceBeanie is a soft, stretchy beanie with built-in gel ice packs. The idea is simple but powerful. You keep it in the freezer, and when you need relief, you just wear it like a normal beanie. It cools your head evenly. It’s helpful for migraines, fevers, stress relief, concussions, and even hangovers. People going through chemotherapy have also found comfort in it. Athletes love using it after workouts.
You can buy IceBeanie directly from their website. It is also available on Amazon and Etsy. The company sells single units as well as bundles. Prices are usually around $39.95 for one unit. Sometimes they offer bundle deals for families or sports teams. The beanie comes in different colors, which makes it more appealing for younger people too.
The product is designed to be reusable and easy to clean. That adds even more value. You can tell from the customer reviews that people really love it. Many say it changed how they deal with migraines and stress.
What Happened To The IceBeanie After Shark Tank?
After the show, IceBeanie didn’t disappear. In fact, it grew. The deal with Mark Cuban was finalized. Nic said in an interview with TrepTalks that working with Mark was a great experience. Mark gave him valuable advice. He told Nic to stay focused and keep pushing. That advice helped the business stay on track.
IceBeanie got a lot of attention after Shark Tank. More customers started visiting the website. Sales increased. They also got good reviews on Amazon and Etsy. The product got praise for being easy to use and very effective. One surprising boost came from actress Geena Davis. She gave the product a positive shoutout, and that helped with visibility.
The company started offering bundle deals and expanding its marketing. Nic also used his connections in the sports world to get athletes to try IceBeanie. That was a smart move. The brand started being seen as more than just a medical product. It became something people could use for comfort and recovery, too.
As of today, IceBeanie is still in business. It is growing, and the brand is getting stronger. They continue to sell online, and the product is well-reviewed. Nic is still leading the business. He is proof that you don’t need to be a business expert to succeed. You just need to care about solving a real problem.
Conclusion
IceBeanie started from a very personal place. Nic Lamb, a professional surfer, wanted to find relief from his painful migraines. Instead of accepting the problem, he found a solution. He created IceBeanie, a simple but powerful product. His appearance on Shark Tank in Season 12 showed his passion, honesty, and drive.
Even though most Sharks didn’t see the potential, Mark Cuban did. They made a deal for $50,000 in exchange for 25% equity. After the show, the company grew. Nic worked hard, stayed focused, and listened to good advice. IceBeanie is still around in 2024 and is helping thousands of people feel better. It’s not just a business success story. It’s a story of turning pain into purpose. And it all started with a beanie and a dream.

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.