Skiing is a thrilling winter sport, but traditional ski equipment can be bulky and challenging to manage, especially for beginners. The process of renting or purchasing skis, boots, poles, and bindings can be overwhelming and expensive. Recognizing these challenges, Kevin Greco introduced ODR Skis, aiming to simplify the skiing experience.
His innovative product combines the agility of ice skates with the thrill of skiing, offering a more accessible and user-friendly alternative to conventional ski gear.
In Season 12, Episode 7 of Shark Tank, Kevin presented ODR Skis to the panel of investors, seeking $350,000 for a 10% equity stake in his company. Despite showcasing impressive sales figures and a unique product, he left the tank without a deal. This article delves into Kevin’s journey, the Sharks’ reactions, and the subsequent developments of ODR Skis.
ODR Skies Net Worth Shark Tank Update 2025
Kevin was looking for an investment of $350k in exchange for 10% equity in the company. At the time of the episode, he valued his company at $3.5 million. Kevin did not get a deal with any of the Sharks. Since no investment was made, the company’s net worth stayed at around $3.5 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of ODR Skis is around $4.1 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Barbara Corcoran
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Daymond John
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Kevin Greco Backstory + Their Initial Pitch
Kevin Greco’s passion for skiing began in his youth, growing up in Alaska. He recognized the limitations of traditional ski equipment and sought a solution that would make skiing more accessible. In 2017, Kevin became a distributor for ODR Skis, a company originally founded in Norway. His success in North America led him to acquire the global rights to the brand, investing a total of $350,000.
During his Shark Tank pitch, Kevin demonstrated the functionality of ODR Skis, highlighting their ease of use and appeal to both beginners and seasoned skiers. He emphasized the product’s potential to revolutionize the skiing industry by offering a compact, all-in-one solution. Kevin’s ask of $350,000 for 10% equity reflected his confidence in the brand’s growth trajectory and market potential.
Queries + Shark’s Responses, and Final Deal
The Sharks had several questions regarding ODR Skis.
Kevin O’Leary inquired about the company’s profitability, to which Kevin Greco responded that while sales were strong, the company had yet to achieve significant profits due to reinvestments in growth.
Mark Cuban and Lori Greiner expressed concerns about the niche market and their lack of familiarity with the skiing industry.
Daymond John questioned the scalability of the product, and Barbara Corcoran was wary of Kevin’s acquisition of the company, fearing potential issues with trust and leadership.
Despite Kevin’s detailed responses and evident passion, none of the Sharks felt confident enough to invest. Their reservations centered around the company’s profitability, market size, and Kevin’s business history.
Consequently, Kevin left the tank without securing a deal.
What Went Wrong With ODR Skies On Shark Tank?
Several factors contributed to the Sharks’ decision to pass on investing in ODR Skis. The primary concern was the company’s profitability. While sales figures were impressive, the lack of substantial profits raised red flags. Additionally, the niche market of snow skates limited the product’s appeal to a broader audience. The Sharks also expressed discomfort with Kevin’s acquisition of the company, fearing potential underlying issues with the business’s foundation and leadership dynamics.
ODR Skis are designed to offer a unique skiing experience by combining elements of ice skating and traditional skiing. The product eliminates the need for separate skis, boots, and poles, providing an all-in-one solution that’s easier to transport and use.
As of today, ODR Skis are available for purchase on the company’s official website. The product line includes various models catering to different skill levels, along with accessories like Dynamic Wax and travel bags. The company also offers a 60-day guarantee and a 12-month warranty, emphasizing its commitment to customer satisfaction.
What Happened To The ODR Skies After Shark Tank?
Despite not securing a deal on Shark Tank, ODR Skis experienced significant growth post-appearance. The exposure from the show led to increased sales and brand recognition. Today, the company’s annual revenue reached approximately $2.5 million, with an estimated net worth of $4.1 million. Kevin expanded the product line and introduced an ambassador program to promote the brand further.
However, the company faced challenges, including supply chain disruptions during the COVID-19 pandemic, leading to inventory shortages. Customer service issues also emerged, with some customers reporting delays and communication problems. Despite these hurdles, ODR Skis continued to innovate and adapt, maintaining a presence in the winter sports market.
Conclusion
ODR Skis’ journey post-Shark Tank exemplifies the resilience and determination required to succeed in the entrepreneurial world. While the company faced setbacks, including the lack of investment from the Sharks and operational challenges, Kevin Greco’s vision and adaptability propelled the brand forward.
Today, ODR Skis stands as a testament to innovative thinking in the sports equipment industry, offering a fresh perspective on skiing and attracting a growing customer base.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
