In today’s fast-paced world, maintaining focus and productivity is a constant challenge. Many individuals rely heavily on caffeine and other stimulants to stay alert and perform at their best. However, these solutions often come with side effects and diminishing returns. Recognizing this widespread issue, entrepreneurs Ken and Allyson Davidov sought to offer an alternative that could enhance mental performance without the drawbacks of traditional stimulants.
Their solution was LIFTiD, a neurostimulation device designed to improve focus and cognitive function through transcranial direct current stimulation (tDCS). By delivering mild electrical currents to specific areas of the brain, LIFTiD aims to activate neurons and enhance mental clarity.
The Davidovs presented their innovative product on Season 12, Episode 5 of “Shark Tank,” seeking a $200,000 investment for 10% equity in their company. Despite the initial intrigue, the pitch did not result in a deal. This article delves into their journey, the sharks’ reactions, and the subsequent developments of LIFTiD.
LifTid Net Worth Shark Tank Update 2025
Ken and Allyson were looking for an investment of $200k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $2 million. Ken and Allyson did not secure a deal with any of the sharks. Since no deal was made, the company’s net worth stayed at around $2 million. After the show was aired, LIFTiD saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of LIFTiD is around $25 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Daniel Lubetzky
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Robert Herjavec
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Ken and Allyson Davidov Backstory + Their Initial Pitch
Ken and Allyson Davidov, a husband-and-wife team from New York City, were driven by a desire to find a healthier alternative to common stimulants like caffeine. Collaborating with neurosurgeon Dr. Theodore H. Schwartz, they developed LIFTiD, a device utilizing tDCS technology to enhance cognitive functions such as focus and memory. Their goal was to provide a non-pharmacological solution for individuals seeking improved mental performance.
During their Shark Tank presentation, Ken and Allyson introduced LIFTiD as a wearable device placed on the forehead, delivering gentle electrical currents to stimulate brain activity. They emphasized its potential benefits, including increased productivity and reduced reliance on substances like caffeine. At the time of their pitch, they had sold 1,240 units, generating $126,000 in revenue.
The device was manufactured at a cost of $22 and retailed for $149, indicating a substantial profit margin.
Queries + Shark’s Responses, and Final Deal
Mark Cuban expressed immediate skepticism, particularly after reading the product’s disclaimer stating it had no medical benefits. He was concerned about the safety and scientific validity of the device, leading him to opt out of investing.
Kevin O’Leary questioned the legal implications of marketing a neurostimulation device, especially given the lack of FDA approval. He was wary of potential liabilities and decided against making an offer.
Lori Greiner found the concept intriguing but felt the product was too niche for her investment portfolio. She was uncertain about its mass-market appeal and chose not to invest.
Daniel Lubetzky appreciated the innovation but was concerned about the risks associated with the product’s technology. He did not feel comfortable investing in a device that involved direct brain stimulation.
Daymond John did not express a strong interest in the product and declined to make an offer.
Ultimately, none of the sharks were willing to invest in LIFTiD, citing concerns about safety, legal risks, and market viability.
What Went Wrong With LifTid On Shark Tank?
The primary issue that deterred the sharks was the potential liability associated with a device that stimulates brain activity. The lack of FDA approval and the disclaimer stating no medical benefits raised red flags. Additionally, the concept of using electrical currents for cognitive enhancement was unfamiliar and unsettling to some of the investors. The combination of these factors led to a unanimous rejection from the sharks.
Despite not securing a deal on Shark Tank, LIFTiD continued to operate and sell its product. The device was available for purchase on the company’s official website and on Amazon. Priced at approximately $159, LIFTiD attracted a niche market interested in cognitive enhancement tools. The product received mixed reviews, with some users praising its effectiveness and others expressing concerns about its efficacy and battery life.
What Happened To The LifTid After Shark Tank?
Following their television appearance, Ken and Allyson capitalized on the exposure to boost their business. They expanded their online presence and increased marketing efforts, leading to a surge in sales. By July 2024, LIFTiD had generated $6 million in revenue and achieved a valuation of $25 million. The company also received the Gadget Flow Best Product award in 2019, adding credibility to their innovation.
However, as of today, the LIFTiD device is listed as out of stock on major platforms, including their official website and Amazon. The company announced plans for a full redesign and repackaging of the product, though no specific restock date was provided. This development left the future availability of LIFTiD uncertain.
Conclusion
Ken and Allyson Davidov’s journey with LIFTiD highlights the challenges and opportunities faced by entrepreneurs introducing innovative technologies. While their pitch on “Shark Tank” did not result in an investment, the exposure provided a platform to reach a broader audience. The subsequent growth in sales and recognition demonstrated the market’s interest in alternative cognitive enhancement tools.
The concerns raised by the sharks were valid, particularly regarding safety and regulatory approval. However, the Davidovs’ commitment to their product and willingness to adapt suggest a resilience that could lead to future success. The current pause in availability indicates a period of reevaluation and improvement, which may address earlier criticisms and enhance the product’s appeal.
As LIFTiD undergoes its redesign, the company’s ability to navigate regulatory landscapes, ensure product safety, and effectively market to a broader audience will be crucial. Their experience serves as a testament to the complexities of bringing groundbreaking products to market and the importance of perseverance in entrepreneurship.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
