Mothers already have a challenging job, as they are constantly caring for and nurturing their children. They manage everything, from handling tantrums to making sure their children are well-fed and comfortable. One particularly tough part of this is breastfeeding, which can be quite exhausting. It becomes even more challenging when both the mother and the baby are hot, sweaty, and drained of energy after a feeding session.
Breastfeeding requires patience and physical effort, and in moments like these, it can be even more demanding for mothers who are already giving so much of themselves for their children’s well-being.
Jackie and Jeremy Samuelson, the owners of Lady Alpha, have introduced the best system to keep the baby and the mother cool during feeding time. Their product is the only breastfeeding cover on the market with a built-in fan to keep the baby cool. The cover can be easily put over the baby after attaching the fan. It is also rechargeable and bladeless which also gives three airspeed options.
The owners came on Shark Tank to request $100K in exchange for 10% of their company. They also presented the sharks with their Lady Alpha nursing cap to highlight the functionality of their product. Let’s see if they got the deal or not.
Lady Alpha Net Worth Shark Tank Update
Jackie and Jeremy were looking for an investment of $100K in exchange for 10% equity in the company. At the time of the episode, they valued their company at $1 million. Jackie and Jeremy successfully secured a deal with Barbara Corcoran for an investment of $100K for 10% equity in the company, keeping the valuation at $1 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, Lady Alpha’s current net worth in 2024 is around $2.5 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Kevin O’Leary
Out
N\A
N\A
Mark Cuban
Out
N\A
N\A
Lori Greiner
Out
N\A
N\A
Robert Herjavec
Out
N\A
N\A
Barbara Corcoran
$100K for 10% equity
$100K for 10% equity
Yes
The Owners’ Backstory
Jeremy related that he works for the hospital in Scottsdale at the moment as a strategic sourcing program manager and he is basically from a small town of South Dakota. He was into farming and thus knew how to operate machinery.
On the other hand, Jackie is a Latina immigrant. Her mother was solely taking care of her and she was into multiple jobs. After dropping out of college, she found work in corporate America. She was also into collections, credit cards, and personal loans, and worked as a car saleswoman as well. As her mother dropped her job to initiate a cleaning company, this inspired her as well to start her own business.
Jeremy also shared that after becoming parents, breastfeeding became difficult for them in public which retarded their family event participation. Then he gave the idea of attaching a fan to a curtain-like cloth. Jackie then handed over the idea to her 65-year-old grandma who is a tailor and she executed their plan in just two days.
Initial Pitch
The owner came on the show to seek $100K for 10% equity. Their business offers a baby nursing cap that comes with an inbuilt fan to cancel out the heat effect during feeding time. The product also has a flexible structure that helps to make eye contact with the baby. Their product is made up ofa 100% muslin cotton cover that is baby tug-proof.
Queries about the Product
Herjavec asked the first question about the selling price of the product and the cost it took them to make one. Jeremy highlighted that they sell the complete unit for $59.95 and it costs them $17.30 to make one.
Corcoran inquired about their sales. Jackie replied that they launched seven months ago and since then have sold 1400 units. They amount to $79K and the initial 300 units sold out in a period of four weeks only.
The shark also wanted to know the mechanism of customer acquisition. The wife pointed out that it was initially done through social media and they also got an investment of $15K from her uncle Robert.
She also added that on social media she made a community for mothers, which became beneficial in progressing her business sales. Their utility patent also got accepted two weeks ago.
Lori wondered if the heat during breastfeeding was really such a big issue. Jackie highlighted that the problem is a real one that has not been discussed much. Even when she wore the first prototype in the parks, new moms got excited about it. Jeremy also related that the waitlist orders are also filled which highlights that people are actually eager to have one even if they have to wait for it.
Kevin asked about the customer’s acquisition cost. It was basically zero dollars as they are acquiring them through social media.
Herjavec wanted to know why they needed the investment of $100K. Jeremy pointed out that they are constantly facing inventory issues which can be handled through capital.
Corcoran asked about the number of people actually waiting for an order. Jackie related that they are waiting on 600 units and even mothers were texting her for a payment ahead to get the product before a restock. Even after opening up the waitlist, they sold about 482 units in a day for about $29K.
Shark’s Response and Final Decision
Corcoran immediately offered them $100K for 10% equity in their company, which was exactly the amount they were looking forward to. She also agreed to fund purchase orders.
The couple readily accepted her offer and they left the tank with a shark by their side.
Product’s Availability
After getting a deal on the show, the website is currently accepting pre-sale orders, with shipping expected in May 2024. Customers can view numerous photo reviews from satisfied buyers. There is no confirmed news yet that the deal with Corcoran has officially closed. Jackie mentioned to a local news station that they have sold over 3,500 units, totaling more than $200K in sales, and have thousands more pre-orders lined up. As of the latest update, they are still offering items on pre-order with delivery scheduled for mid-July 2024.
Lady Alpha has created a unique breastfeeding cover with a built-in fan to keep both mother and baby cool, addressing a common yet under-discussed issue of heat discomfort during feeding. After pitching their product on Shark Tank, Jackie and Jeremy got a $100K investment from Corcoran for 10% equity. The product, which has been loved strongly by mothers, has gained success with over 3,500 units sold and thousands more on pre-order.
Lady Alpha’s journey reflects the founders’ passion, problem-solving, and commitment to enhancing the breastfeeding experience for parents everywhere.
Hey there, it’s Andaleb Youns. I am a freelance content writer and am currently pursuing a BS in English Language and Literature. I have expertise in writing Blog Posts, social media content, and copywriting. I know how it feels to be a student and still be dependent on parents to fulfill even basic daily needs. This realization became apparent while watching Shark Tank. Although I started watching this show out of boredom, it proved to be an inspirational show. The show made me realize the importance of hard work, being independent, and of having a business of my own. I still look forward to it for entertaining and inspirational content.
