The Baby Toon Net Worth Shark Tank Update 2025

Mealtime with toddlers often means spills, frustration, and parental concern. Babies are eager but uncoordinated; they run spoons too deep, drop them repeatedly, and gumming against plastic feels uncomfortable. For parents, this chaos can turn peaceful feeding into a stressful mess. It’s a problem so many families face daily, yet there was no smart, safe solution in sight.

Then came a brilliant spark, The Baby Toon. It’s not just another spoon; it’s a soft silicone tool that cleverly limits how far it can go into a baby’s mouth. It even doubles as a teether. Created by a curious and caring 10-year-old, Cassidy Crowley, it brought peace of mind to parents and independence to toddlers.

On Shark Tank, Cassidy and her mom, Lori, shared that vision and asked Lori Greiner for support. Cassidy and Mom Lori asked for $50,000 in exchange for 50% equity. Their heartfelt and practical pitch captured hearts and sealed a deal that launched a thriving baby-brand success story.

The Baby Toon Net Worth Shark Tank Update 2025

Cassidy was looking for an investment of $50k in exchange for 50% equity in the company. At the time of the episode, she valued her company at $100k. Cassidy successfully secured a deal with Lori Greiner for an investment of $50k for 50% equity in the company. The investment adjusted the company’s net worth to around $100k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of The Baby Toon is around $1.2 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daniel Lubetzky	Out	N/A	N/A
Lori Greiner	$50,000 for 50% equity	N/A	Yes
Kevin O’Leary	Out	N/A	N/A
Robert Herjavec	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Cassidy and Lori Backstory + Their Initial Pitch

This began at a first-grade science fair in Hawaii, where Cassidy spotted a problem and refused to look past it. She designed a soft silicone spoon with a short handle, aiming to keep mealtime safe and simple. Her prototype impressed teachers, and her mother, Lori, nurtured the idea, helping Cassidy refine materials and shape the tool’s future.

Their early challenges included finding FDA-grade silicone, adjusting hardness so the spoon was soft enough for gums, smoothing every detail, and sourcing a U.S. factory, Extremely Molding in New York, to meet Cassidy’s quality standards. Over the years, they perfected the design and invested in a patent.

On Shark Tank, Cassidy presented with poise beyond her age. She explained the science of the silicone durometer and the need behind the invention. Lori shared cost breakdowns and sales data. The pitch combined technical clarity with heartfelt motivation: a sister’s love turned into a tool that could help families everywhere.

Queries + Shark’s Responses, and Final Deal

Mark Cuban began by congratulating Cassidy on her innovation and resolve, but ultimately passed, saying the category wasn’t his focus.

Kevin O’Leary admired Cassidy but felt the business was too early to invest, so he stepped out.

Daniel Lubetzky and Robert Herjavec also declined, acknowledging Cassidy’s skills but not seeing the fit in their portfolios.

Finally, Lori Greiner saw themselves in Cassidy’s story: a mother, a creator, and someone who asked for real value. She offered the full asking amount: $50,000 for 50% of the company. Cassidy accepted immediately, and to celebrate, Kevin let her sit in his shark chair, marking Cassidy’s triumphant moment.

Product Availability

Today, The Baby Toon is widely available and beautifully designed. Made from FDA-grade silicone, its square handle ensures safety and easy grip; the spoon end is soft and rounded. The spoons come in Blue Koala, Lime Alligator, and Mint Elephant, bright, fun, and child-friendly.

The spoon retails at roughly $6–$7 through various channels: Munchkin’s website, Amazon, Target, Walmart, and select retailers in Hawaii and the U.S. Patrice reviews show a 4.7–4.8 star average on Amazon. Cassidy remained focused on quality, not just sales.

What Happened To The The Baby Toon After Shark Tank?

The Shark Tank episode aired on September 29, 2019. The “Shark Tank effect” hit fast: sales jumped from $5,000 to $100,000 within a month. In February 2021 (Season 12, Episode 13), an update announced a licensing deal with Munchkin Inc., a major milestone. Through Munchkin, The Baby Toon hit over 5,000 retail locations, including Target and Walmart.

By mid-2023 and into 2024, annual revenue stabilized around $1 million, with lifetime sales over $1.2 million. Publications estimate net worth around $1–1.5 million, with a brand valuation between $160,000–$176,000. Cassidy, now around 15, speaks at conferences and has inspired other kid inventors. Though The Baby Toon’s social media slowed after 2021, the product continues to sell broadly.

Conclusion 

From a first-grade science fair to the “Shark Tank” stage, Cassidy Crowley’s invention grew from love and empathy into a real, million-dollar business. Her design tackled a genuine parenting challenge, and her poise won both hearts and investment. Lori Greiner’s support and a licensing deal with Munchkin propelled The Baby Toon into major retailers. Today, it’s a staple for families and a beacon for young inventors everywhere.

This story is a powerful reminder: age and background don’t limit innovation. A thoughtful idea, polished execution, and the right partner can turn a childhood project into a trusted brand. Cassidy’s journey proves that with curiosity, dedication, and heart, even the youngest minds can make waves.